Nejlepší hashtagy na TikToku 2023 pro větší dosah
Discover the best TikTok hashtags of 2023, learn how trends evolve, and combine broad and niche tags to boost reach and audience engagement.
Mastering Nejlepší Hashtagy na TikToku 2023 for Maximum Reach
In TikTok’s fast-paced content ecosystem, the right hashtags can mean the difference between a viral video and one that fades unnoticed. The nejlepší hashtagy na TikToku 2023 act as direct signals to the platform’s algorithm, helping categorize your videos and deliver them to users who are most likely to engage. This guide explains how hashtags work on TikTok, the trends dominating 2023, and how to combine broad and niche tags for balanced growth.
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Why Hashtags Are Crucial in TikTok’s Algorithm
Hashtags on TikTok are more than decorative elements — they are critical for discoverability. The platform’s recommendation system uses them to categorise content and match it with users’ interests.
When you select relevant and trending hashtags, you increase the chances of appearing on the “For You” page of people who enjoy similar topics. In 2023, TikTok’s algorithm became even more sophisticated, weighing hashtag relevance alongside engagement metrics such as likes, shares, comments, and watch time to predict audience interest.
By leveraging nejlepší hashtagy na TikToku 2023, creators can tap into emerging trends, expand reach, and accelerate follower growth.
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How TikTok Hashtag Trends Evolve Over Time
TikTok’s cultural landscape shifts rapidly. A viral hashtag today could be obsolete in weeks. Trends develop and fade for many reasons, including:
- Viral challenges and memes.
- Seasonal events and holidays.
- Breaking news or celebrity moments.
- Shifts in interests across creator communities.
For example, fitness tags spike at the start of the year with resolutions, while fashion hashtags peak before summer or back-to-school seasons. Staying current via TikTok Discover or third-party tracking tools helps creators adapt quickly and maintain visibility.
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Top Trending TikTok Hashtags in 2023
Across categories such as entertainment, fashion, fitness, and education, certain hashtags consistently dominated in 2023. Using them wisely can boost reach significantly.
Entertainment
Entertainment is TikTok’s largest content category:
- #foryoupage – Evergreen exposure tag.
- #viralvideo – Signals engaging content.
- #tiktokchallenge – Participating in trending challenges.
Fashion
The style niche thrives on visual trends:
- #ootd – Outfit of the day showcases.
- #fashiontok – Linking style lovers.
- #streetwear – Targeting urban fashion fans.
Fitness
Fitness TikTok inspires and motivates:
- #fitnesstok – For all fitness-related posts.
- #homeworkout – Appeals to home exercisers.
- #gymmotivation – Encourages training consistency.
Education
Learn-on-TikTok culture is booming:
- #learnontiktok – Official educational tag.
- #lifehacks – Smart, quick solutions.
- #studywithme – Study sessions for students.
| Category | Top Hashtags 2023 | Best Use Case |
|---|---|---|
| Entertainment | #foryoupage, #viralvideo, #tiktokchallenge | General reach & trend participation |
| Fashion | #ootd, #fashiontok, #streetwear | Seasonal styles & outfit showcases |
| Fitness | #fitnesstok, #homeworkout, #gymmotivation | Exercises & motivational content |
| Education | #learnontiktok, #lifehacks, #studywithme | Tutorials and study tips |
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Niche-Specific Hashtags and Community Engagement
Large-volume hashtags can help with reach, but niche hashtags foster trust and loyalty. While they may attract fewer views, the audience is often more engaged and likely to interact.
Examples:
- Baking: #bakingtok, #cakedecorating.
- Gaming: #gamersoftiktok, #indiegames.
- Sustainability: #ecotok, #zerowaste.
Regular interaction in niche hashtag communities — via comments, duets, or stitches — builds authority and personal brand recognition.
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How to Find Trending Hashtags on TikTok
Discovering current hashtags is essential. Try these methods:
- TikTok Discover Page – Displays current trends and tags.
- Search Bar Suggestions – Explore related hashtags.
- Analytics Tools – Leverage TrendTok, Exolyt, or similar platforms.
- Competitor Research – Analyse successful creators’ hashtag strategies.
Example:
Search term: "travel"
Suggestions: #traveltok #travelguide #passportready---
Combining Popular and Niche Hashtags for Balanced Growth
A high-impact TikTok hashtag strategy blends both trending and niche-specific tags:
- 2–3 high-volume hashtags (e.g., #foryoupage, #viralvideo).
- 3–5 niche hashtags directly relevant to the video’s content (e.g., #homeworkout, #fitnesstok).
This hybrid approach avoids oversaturation and improves chances of connecting meaningfully with audiences.
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Hashtag Mistakes to Avoid
Even the best hashtags on TikTok 2023 can flop with poor execution:
- Overstuffing – Too many tags can trigger spam filters.
- Irrelevant Hashtags – Create mismatches between content and audience expectations.
- Misuse of Challenge Tags – Using them without genuine participation reduces credibility.
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Optimizing Captions with Strategic Hashtag Placement
Given TikTok’s character limits, place hashtags strategically:
Recommended format:
"Best core workout at home 🏋️♂️ #homeworkout #fitnesstok #gymmotivation"Keep the main caption engaging and let hashtags sit at the end or be integrated naturally into the sentence only when relevant.
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Tracking Hashtag Performance with TikTok Analytics
TikTok Pro accounts offer insights into hashtag performance.
Steps:
- Switch to TikTok Pro.
- Post and wait for engagement to accumulate.
- View traffic source data in analytics.
- Note which hashtags deliver the most views and engagement.
This data can reveal whether niche or trending tags are more effective for your audience.
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Case Studies: Viral Posts Using 2023 Hashtags
Fashion Influencer:
Mixed #foryoupage, #ootd, and #fashiontok during a thrift haul, reaching 250k views via broad + niche synergy.
Fitness Coach:
Used #fitnesstok, #homeworkout, #gymmotivation to target motivated home fitness seekers, hitting 50k views with under 2k followers.
Educational Creator:
Posted “Top 3 Memorization Hacks” with #learnontiktok, #lifehacks, #studywithme and achieved high audience retention, boosting reach.
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Summary and Next Steps
The nejlepší hashtagy na TikToku 2023 can be game-changing for your TikTok strategy — if you understand how to track trends, mix broad and niche tags, and avoid common mistakes. Monitor performance, adjust regularly, and keep your hashtag use intentional.
Ready to apply these strategies? Start by selecting 2–3 trending hashtags and 3–5 relevant niche tags for your next post, and watch your engagement grow.
