Best Video Size for LinkedIn with Specs and Tips 2024
Learn the best LinkedIn video size, formats, and aspect ratios for 2024, plus ad specs and compression tips to ensure quality and engagement.
Introduction to LinkedIn Video Marketing and Why Size Matters
LinkedIn has transformed into a leading platform for B2B engagement, networking, and thought leadership. One of the most powerful strategies today is LinkedIn video marketing—which consistently delivers higher interaction rates than static posts.
To achieve the best results, it’s essential to use the best video size for LinkedIn that matches LinkedIn’s technical requirements. Correct dimensions, resolution, and format prevent cropping issues, enhance playback quality, and improve reach.
In 2024, the LinkedIn algorithm favors properly optimized content by:
- Ensuring crisp, professional display
- Reducing loading times
- Delivering a better user experience on all devices
- Guaranteeing full compatibility with advertising formats
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LinkedIn Video Types
LinkedIn supports several types of video content. Selecting the right type will influence your sizing decisions.
Native Feed Videos
Uploaded directly into posts, these videos autoplay without sound in followers’ feeds, making them ideal for updates and quick insights.
LinkedIn Stories
When available, these vertical short-form videos disappear after 24 hours and suit casual or behind-the-scenes moments.
LinkedIn Ads
Sponsored campaigns spanning single video ads, carousel ads, and conversation ads—each with unique size restrictions.
LinkedIn Live Videos
Real-time broadcasts that work well for events, launches, or webinars, encouraging audience interaction.
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Optimal Dimensions and Aspect Ratios
Choosing the correct aspect ratio is crucial for display across mobile and desktop devices.
Common Aspect Ratios for LinkedIn
- Square (1:1) — Fits neatly on both mobile and desktop screens.
- Vertical (9:16) — Preferred for stories and mobile users.
- Horizontal (16:9) — Standard for widescreen content like webinars and presentations.
For feed videos, 1:1 and 16:9 are most popular. Vertical is best for temporary stories.
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Recommended File Formats and Maximum File Sizes
LinkedIn accepts:
- MP4 (recommended) — Best quality-to-size balance
- MOV — Acceptable but often heavier in file size
Current maximums:
- Max file size: 5 GB for native uploads; 200 MB for sponsored ads
- Minimum file size: 75 KB
- Minimum duration: 3 seconds
- Maximum duration: 10 minutes for feed videos; 30 minutes for LinkedIn Live
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Ideal Length and Resolution
Engagement varies depending on audience context. Recommended targets:
- Feed videos: 30–90 seconds for concise delivery
- Ads: 15–60 seconds to drive conversions
- Live streams: 15–30 minutes for depth
Resolution guidelines:
- Recommended: 1080p (1920×1080)
- Minimum: 256×144
- Maintain bitrate between 5–10 Mbps for clarity without slow loads
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LinkedIn Video Specs for Ads
Different ad formats require precise technical parameters for optimal performance.
| Ad Type | Aspect Ratio | Resolution | Max File Size | Length |
|---|---|---|---|---|
| Single Video Ad | 1:1 or 16:9 | Up to 1080p | 200 MB | 3–30 seconds recommended |
| Carousel Ad | 1:1 | Up to 1080p | 200 MB per card | Varies |
| Conversation Ad | 1:1 or 16:9 | Up to 1080p | 200 MB | Short clips under 30 seconds |
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Compression Tips to Maintain Quality
Heavy files disrupt smooth playback. Follow these steps to reduce size without sacrificing quality:
- Use H.264 codec for MP4 files
- Lower bitrate moderately and always test playback
- Tools like HandBrake, Adobe Media Encoder, or FFmpeg are effective
- Avoid over-compression that causes pixelation
Sample FFmpeg command:
ffmpeg -i input.mov -vcodec libx264 -crf 23 -preset slow output.mp4---
Mobile vs Desktop Viewing Considerations
With most LinkedIn traffic coming from mobile, video ratio choice matters:
- Mobile-first audiences: Opt for vertical or square to maximize screen coverage
- Desktop-heavy audiences: Use horizontal (16:9) for slide decks or webinars
Square videos balance both platforms effectively.
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Upload and Optimize Video Descriptions, Captions, and Thumbnails
Technical precision must be paired with strong optimization:
Best practices include:
- Craft keyword-rich descriptions featuring best video size for LinkedIn.
- Add captions or subtitles for accessibility and sound-off viewing.
- Select branded, clear thumbnails for instant recognition.
- Use relevant hashtags such as `#LinkedInMarketing` and `#VideoTips`.
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Using LinkedIn Analytics to Measure and Adjust
Leverage LinkedIn’s analytics dashboard to track:
- View count & watch time: Shows content popularity
- Engagement rate: Monitors likes, comments, and shares
- Audience demographics: Helps refine aspect ratios based on viewing habits
Connect performance data with chosen specs to continuously improve.
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Common Mistakes to Avoid
Avoid the following when targeting the best video size for LinkedIn:
- Using incompatible aspect ratios, causing black bars or cropping
- Exceeding file size limitations
- Uploading low-resolution media
- Over-compressing, resulting in poor visual quality
- Neglecting mobile optimization
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Conclusion: Best Practices Roundup
Optimizing LinkedIn videos is a balance of technical accuracy and creative engagement. Here’s a quick reference:
| Type | Aspect Ratio | Resolution | Max File Size | Length |
|---|---|---|---|---|
| Feed Video | 1:1 or 16:9 | 1080p | 5 GB | 30–90 sec recommended |
| Story | 9:16 | 1080×1920 | 5 GB | 15 sec recommended |
| Ad Video | 1:1 or 16:9 | 1080p | 200 MB | 15–60 sec recommended |
| Live | 16:9 | 1080p | - | 15–30 min recommended |
Final tip: Regularly test multiple video formats, monitor LinkedIn analytics, and adjust based on audience behavior.
Brands and professionals that master LinkedIn video marketing specs in 2024 can achieve standout visibility in the professional feed. Start optimizing your videos today to gain a competitive advantage.
