How to Schedule Send Posts on LinkedIn
Learn how to schedule LinkedIn posts using the native tool or third-party platforms, with step-by-step instructions and tips to boost engagement.
Introduction: Why Scheduling Posts on LinkedIn Matters
Scheduling posts on LinkedIn is a powerful strategy for professionals who want to consistently share content without being tied to their devices. As the leading platform for professional networking, LinkedIn offers immense opportunities for thought leadership, brand building, and lead generation. When you schedule posts, you ensure your content goes live at optimal times—boosting engagement, visibility, and overall impact—while freeing up time to focus on business priorities.
If you’ve ever asked yourself, “Can you schedule send on LinkedIn?” the answer is yes—with several options available. In this guide, we’ll cover LinkedIn’s native scheduling send feature, third-party tools, pros and cons, best practices, and tips for maximizing engagement.
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LinkedIn’s Native Post Scheduling Feature
LinkedIn now offers its own built-in scheduling function, enabling you to plan posts in advance directly within the platform. Here’s what to keep in mind:
- Availability: Supported for individual profiles and company pages on both desktop and mobile.
- Content Types: Supports text posts, images, links, and certain document uploads. Video support may vary by region and account.
- Limitations:
- Cannot edit scheduled time once confirmed—you must delete and reschedule.
- Some formats like polls or event posts cannot be scheduled.
- Does not support scheduling direct messages or InMail.
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How to Schedule Send Posts on LinkedIn: Step-by-Step Guide
Scheduling posts is simple when you know where to find the controls. Here’s how to do it:
On Desktop
- Log in to your LinkedIn account.
- Click "Start a post" from your homepage.
- Create your post with text, media, or documents.
- Locate the clock icon by the “Post” button.
- Click it, set your date and time, and confirm.
- Verify details before saving.
- Hit "Schedule" to finalize.
On Mobile
- Open the LinkedIn app for iOS or Android.
- Tap "Post" at the bottom of your feed.
- Draft your message and attach media if needed.
- Tap the clock icon near the post button.
- Select your publishing date and time.
- Confirm details, then tap "Schedule".
> Pro Tip: Verify your time zone settings for accurate publishing times.
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Scheduling Posts vs. Scheduling Messages
LinkedIn’s scheduling send applies solely to posts—not private messages or InMail.
- Scheduled Posts: Appear on your profile or company page at your chosen time.
- Messages/InMail: Must be sent manually; scheduling is not available within LinkedIn. Some CRM platforms offer reminders or sequences, but not true message scheduling.
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Using Third-Party Tools for Scheduling
For professionals managing multiple platforms, third-party solutions can centralize scheduling. Popular choices include:
| Tool | Key Features | Best For |
|---|---|---|
| Buffer | Multi-platform scheduling, analytics, draft collaboration | Small to medium teams, solopreneurs |
| Hootsuite | Advanced scheduling, social listening, team workflows | Enterprise-level businesses |
| Sprout Social | CRM integration, content calendar, reporting tools | Agencies and B2B marketers |
| Later | Visual planning, Instagram-first approach but LinkedIn compatible | Brands with strong visual content strategy |
These platforms often allow bulk scheduling, edits after posting, integrated analytics, and cross-platform management—capabilities LinkedIn’s built-in scheduler does not yet offer.
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Pros and Cons: Native vs. Third-Party Scheduling
Native Scheduling
- Pros:
- Free and built-in to LinkedIn
- No external logins required
- Seamless interface integration
- Cons:
- Limited editing after scheduling
- Restricted to LinkedIn only
Third-Party Scheduling
- Pros:
- Manage multiple social channels together
- Enhanced analytical insights
- Strong collaboration features
- Cons:
- Subscription fees
- Potential API outages
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Best Practices for Timing and Frequency
When you schedule send posts on LinkedIn, timing is key to visibility:
- Best Days: Tuesday to Thursday
- Best Times: 8–10 AM or around 12 PM
- Frequency: 2–5 posts per week for sustained engagement
Run A/B tests on posting times to discover when your network is most receptive.
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Impact on Engagement and Analytics
Scheduled posts can match or surpass real-time posts if done strategically:
- Consistency: Regular posting strengthens algorithm signals.
- Analytics: Use LinkedIn’s dashboard or third-party reporting to track results.
- Avoid Over-Automation: Maintain quick response times to comments.
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Compliance and Etiquette Considerations
Stay professional and considerate in your scheduling strategy:
- Avoid spam-like post frequency.
- Ensure compliance with LinkedIn guidelines and local laws.
- Monitor global events that might affect how your post is perceived.
- Engage promptly with audience interactions.
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Summary and Next Steps
LinkedIn’s scheduling send feature is a valuable tool for maintaining a consistent presence without constant manual posting. Native scheduling works best for straightforward planning, while third-party solutions excel in cross-platform management and analytics.
By choosing the right method, timing posts strategically, and actively engaging with your audience, you can strengthen relationships and elevate your professional brand.
Ready to enhance your LinkedIn strategy? Start experimenting with scheduled sends today—track your results, refine your approach, and watch your engagement grow.
