Connect TikTok to Hootsuite with a Business Account
Learn how to convert your TikTok to a Business account and integrate it with Hootsuite to schedule posts, manage permissions, and track performance.
Connect TikTok to Hootsuite with a Business Account
If you want to boost your TikTok marketing efficiency, learning how to connect TikTok to Hootsuite with a Business Account is essential. This integration lets you schedule, publish, and track TikTok videos directly from the Hootsuite dashboard — helping streamline your workflow, centralize performance analytics, and maintain consistency across campaigns. In this guide, you’ll discover how to convert your TikTok to a Business account, authorize it in Hootsuite, set permissions, schedule content, and monitor results effectively.
---
Understanding TikTok–Hootsuite Integration Requirements
TikTok’s API access — which Hootsuite relies on — is currently limited to TikTok Business accounts.
Personal and Creator accounts can’t be linked directly due to TikTok’s developer policy restrictions.
Why the Business Account is required:
- API access for scheduling and publishing.
- Video analytics integration inside Hootsuite.
- Permissions management for team roles in Hootsuite.
---
How to Convert a Personal TikTok to a Business Account
Before connecting TikTok to Hootsuite, ensure your account type is “Business.” The conversion process is quick, free, and unlocks advanced features.
Step-by-Step Guide
- Open TikTok app on mobile.
- Go to Profile → tap the three dots or hamburger icon for settings.
- Select “Manage account”.
- Tap Switch to Business Account.
- Choose a category that matches your brand.
- Complete additional setup, such as contact info.
> Tip: Record the TikTok Business account username and linked email — you’ll need these during Hootsuite authorization.
---
Preparing Your Hootsuite Workspace for TikTok Integration
Before adding TikTok:
- Ensure your Hootsuite plan supports TikTok integration (available on Professional, Team, and Business plans).
- Have your workspace admin account credentials accessible.
- Confirm your team structure and roles — permissions apply once accounts are connected.
---
Navigating to Hootsuite’s Social Accounts Settings
- Log into your Hootsuite dashboard via web.
- In the navigation sidebar, select My Profile.
- Click Manage Social Networks.
- Choose Add a Social Network.
You’ll now see TikTok listed among supported platforms.
---
Authorizing Hootsuite to Access Your TikTok Business Account
When you select TikTok in Hootsuite:
- A pop-up window will appear for TikTok login.
- Enter your TikTok Business account credentials.
- TikTok requests permission to access account data; grant all required permissions to proceed.
![workflow]()
---
Setting Permissions for Publishing and Analytics
During authorization, TikTok may prompt for scopes such as:
- Publish videos
- Retrieve video performance metrics
- Manage uploaded content
Best practices:
- Enable all required scopes for full Hootsuite functionality.
- Review Hootsuite team permissions to decide who can post vs. who can analyze.
---
Scheduling TikTok Videos in Hootsuite’s Composer
Once connected, you can schedule TikTok posts via Composer like any other social platform.
Steps to schedule:
- Open Composer in Hootsuite.
- Select TikTok account as the destination.
- Upload your video and write a compelling caption.
- Choose Post Now or schedule for a future date/time.
- Preview the post under the Publisher tab.
---
Tracking TikTok Video Performance in Hootsuite Analytics
Hootsuite’s analytics for TikTok Business accounts include:
- Views
- Likes
- Shares
- Comments
- Average watch time
You can filter by date range or compare cross-platform results.
Example Analytics Overview
| Metric | Description | Actionable Insight |
|---|---|---|
| Views | Total play count per video | Identify high-performing formats |
| Likes | User engagements | Measure audience enjoyment |
| Shares | Number of reposts | Gauge virality potential |
| Comments | Direct feedback | Gather qualitative insights |
| Average Watch Time | Mean time viewed | Optimize content length |
---
Troubleshooting Common TikTok–Hootsuite Connection Issues
Even with correct setup, you might face problems.
Common Issues:
- Login errors: Verify correct TikTok Business credentials.
- Permission denial: Re-check TikTok scopes during Hootsuite authorization.
- Expired tokens: Re-authorize TikTok in Hootsuite settings.
> Pro Tip: If permissions were denied initially, revoke Hootsuite’s access from TikTok settings and reconnect with the proper scopes.
---
Tips to Maximize Workflow Efficiency
- Batch content creation to produce multiple TikTok videos in one planning session.
- Use Hootsuite Streams to monitor comments and reply quickly.
- Assign role-based responsibilities between content creators and data analysts.
- Create saved templates in Hootsuite for recurring campaigns.
---
Maintaining Security and Compliance
When linking business accounts:
- Enable two-factor authentication on TikTok and Hootsuite.
- Review TikTok’s Business Terms of Service and follow guidelines.
- Limit integration access to trusted team members.
Maintaining compliance safeguards brand credibility and avoids account suspensions.
---
Final Checklist Before Publishing Scheduled Content
- ✅ TikTok account switched to Business.
- ✅ Hootsuite plan supports TikTok integration.
- ✅ Permissions granted for publishing & analytics.
- ✅ Video meets TikTok’s size and duration limits.
- ✅ Publish timing matches audience activity patterns.
---
By following this step-by-step guide, you can successfully connect TikTok to Hootsuite with a Business Account and unlock powerful tools for content scheduling, publishing, and performance tracking. Ready to streamline your social media operations? Set up your integration today and start making data-driven decisions for your TikTok strategy.
