Does Pinterest Support Hashtags in 2024
Learn how Pinterest supports hashtags in 2024, their role in search, differences from other platforms, and best practices for boosting pin visibility.
Does Pinterest Support Hashtags in 2024?
For content creators, marketers, and brands, knowing how Pinterest supports hashtags in 2024 is vital for optimizing reach and engagement. While hashtags on Pinterest offer clickable and searchable functionality, their role has shifted to become a supporting factor alongside strong keyword strategies. In this guide, we’ll cover Pinterest’s hashtag history, current usage, key differences from other platforms, and actionable best practices to help your pins perform better in search and discovery.
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A Brief History of Hashtags on Pinterest
- Pre-2017: Pinterest discouraged hashtag use, opting for traditional keyword optimization.
- 2017–2018: Hashtags became clickable in pin descriptions, similar to Instagram functionality.
- 2019–2021: Algorithms began using hashtags for fresh content discovery, but gradually reduced emphasis.
- 2022–2023: Keyword relevance overtook hashtags in importance for ranking.
- 2024: Hashtags continue to function in descriptions but remain secondary to keyword-rich titles and descriptions.
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Current Status of Hashtag Functionality in 2024
Yes—Pinterest supports hashtags—but they are no longer the main driver of content discovery. Current updates show:
- Clickable: Hashtags in pin descriptions link to a feed with matching tags.
- Indexed: Content with hashtags is searchable, although ranking weight leans toward context and keyword accuracy.
- Secondary Signal: Hashtags act as supporting metadata instead of primary SEO indicators.
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Differences Between Pinterest Hashtags and Other Platforms
Hashtag behavior varies across social media platforms:
| Platform | Primary Function | Algorithm Weight | Usage Style |
|---|---|---|---|
| Discover posts via hashtag feeds | High | Up to 30 theme-specific tags | |
| Twitter/X | Track trends and conversations | High | Short-term relevance, trending topics |
| Supplement keyword search | Medium-Low | Few niche tags aligned with pin topic |
On Pinterest, hashtags enhance discoverability by adding context, but keyword placement remains more critical.
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How Hashtags Work in Pinterest Search and Discovery
Hashtags on Pinterest function through:
- Clickable Links: Direct users to a feed containing all pins using the same hashtag.
- Contextual Categorization: Assist algorithms in grouping your content alongside keyword-relevant entries.
- Initial Visibility Boost: Sometimes increase exposure for new pins shortly after publishing.
Pinterest does not rely heavily on chronological hashtag feeds, instead merging new and evergreen content in the search results.
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Best Practices for Choosing Relevant Hashtags
- Choose niche tags tightly connected to your topic (e.g., `#MinimalistHomeDecor` vs. `#Decor`).
- Align hashtags and keywords in both title and description for maximum consistency.
- Use correct spelling; avoid special characters that break clickable formatting.
- Include seasonal and event-specific tags to leverage timely trends.
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Optimal Hashtag Placement on Pinterest
Different hashtag placements yield varying impact levels:
| Placement | Impact Strength | Recommendation |
|---|---|---|
| Pin Description | Strongest | Primary location for hashtags |
| Board Description | Moderate | Broad category hashtags only |
| Profile Bio | Low | Minimal SEO effect, low click rate |
Tip: For maximum click-through potential, focus hashtags in pin descriptions.
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Recommended Number of Hashtags Per Pin for Engagement
Pinterest’s own guidelines suggest restraint:
- Optimal: 3–5 relevant hashtags per pin.
- Avoid: More than 8 hashtags, which can dilute relevance and appear spammy.
- Priority: Keep keywords in titles and descriptions as primary SEO tools.
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How to Research Trending Pinterest Hashtags
Follow these steps to identify effective hashtags:
- Use the search bar with `#` to explore auto-suggestions.
- Check the Explore tab for trending topics in your niche.
- Plan seasonally for holidays, events, and seasonal searches.
- Leverage tools such as Tailwind or PinInspector for analytics.
- Observe competitors by clicking on hashtags in their popular pins.
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Hashtag Pitfalls to Avoid
- Overstuffing: Too many tags may hurt readability and trust.
- Irrelevance: Misleading hashtags can frustrate viewers and lower engagement.
- Redundant tags: Avoid multiple variants of the same phrase.
- Skipping keywords: Hashtags should complement—not replace—keyword optimization.
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Measuring Performance of Hashtagged Pins with Pinterest Analytics
Track the impact and adjust your approach using Pinterest Analytics:
- Impressions: Evaluate if hashtags increase initial reach.
- Clicks: Assess engagement from hashtag feeds.
- Saves: Determine if hashtagged pins gain more re-pins.
- Attribution: Compare performance between hashtagged and non-hashtagged pins.
Example Workflow:
1. Publish two similar pins—only one with hashtags.
2. Track impressions, clicks, and saves over a month.
3. Identify which version performs better.
4. Adjust your hashtag strategy accordingly.---
Future Outlook for Hashtags on Pinterest
Visual search and AI-driven personalization continue to dominate Pinterest’s discovery ecosystem. While hashtags will remain supported, they are expected to serve as secondary aids to keyword targeting and high-quality visual content.
Potential future enhancements could include:
- Built-in hashtag suggestion features.
- Image-recognition-driven visual tags.
- Seasonal and theme-based tagging recommendations.
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Summary: When and Why to Use Hashtags on Pinterest for Maximum Reach
In 2024, hashtags on Pinterest still play a role—but as supporting signals rather than primary SEO drivers. To optimize:
- Use hashtags sparingly and strategically in pin descriptions.
- Maintain keyword-rich titles and descriptions for stronger search visibility.
- Research niche and seasonal hashtags to tap into trending topics.
By combining smart hashtag placement with consistent keyword optimization and compelling visuals, you can expand your Pinterest reach while sustaining long-term engagement.
Ready to refine your Pinterest strategy? Start implementing these hashtag best practices today to give your content an extra edge in discovery.
