Elimination Game’s New Innovative Gameplay Hits $1M Monthly Revenue in 70 Days
A Rare Example of Light Gameplay Innovation
Cover image generated by AI
Casual elimination-based gameplay is one of the most highly monetizable genres in mobile gaming.
This applies not only to traditional match-3 games, but also to variations using elimination mechanics—such as screw-tightening or rope-untying.
While surface mechanics vary, the core goal remains the same: remove game elements to drive IAP revenues in the millions per month.
After years of “tightening virtual screws,” one developer has introduced a new concept closer to pure elimination, capable of reaching $1M+ monthly revenue within just 70 days of launch.
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The Rise of Pixel Flow
"Pixel Flow" | Image source: Diandian Data
From a Small Turkish Studio to Big Numbers
A small Turkish studio takes the Rollic approach to innovate —
Their second release may already be on track for $1M+ in monthly revenue.
Source: data.ai
- Studio: Loom Games, Istanbul, Turkey
- Release date: Mid-August this year
- Revenue spike: $44K daily on Oct 27, equally from iOS & Google Play
- iOS US chart peak: #166 grossing, just two months after launch
Daily revenue growth trend | Source: Diandian Data
Despite strong growth, the studio remains low-profile:
- Limited public info from Loom Games account on Diandian Data
- No LinkedIn or Crunchbase presence
- Founder likely from a top-tier Turkish studio
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Loom Games’ First Title — Rope Land
- Launch: Mid-July
- Gameplay: Rope-untying, conventional design
- Comparable titles: Twisted Tangle
- Goal: Low-risk market test
- Result: No significant monetization
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Pixel Flow’s Differentiated Design
Key influence: Rollic’s split screen design for hybrid-casual games.
Loom built upon this idea with both visual and mechanical innovations:
Conveyor-belt shooting + pixel art: double-layered visual depth.
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Why Micro-Innovations Matter
In saturated hybrid-casual markets, studios without massive budgets rely on:
- Novel mechanics (multi-direction elimination)
- Distinct visuals (pixel art shooting)
- Tight monetization loops
AI-assisted creation, publishing, and analytics now play a role here. Platforms like
AiToEarn provide:
- AI-powered content generation
- Cross-platform publishing (Douyin, Kwai, WeChat, Bilibili, Xiaohongshu, Facebook, Instagram, YouTube, X (Twitter), etc.)
- Performance analytics and model rankings
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Gameplay Overview — Split-Screen Elimination Meets Shooting Mechanics
Lower half: Similar to Block Jam 3D elimination. Shooter “pigs” scroll upward in 2–4 columns, each with:
- Unique colors
- Bullet counts
Upper half: Pixel art composed of colored blocks surrounded by a counter-clockwise conveyor belt.
Players place pigs on the belt; they shoot inward to eliminate matching-color blocks.
Win / Loss Conditions
- Win: All pixel art blocks cleared
- Loss: Rack becomes full
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Strategic Twist Compared to Knit Out
Knit Out — vertical unraveling only.
Pixel Flow — conveyor belt enables elimination from all four directions, adding depth and variability.
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Advertising Approach
Two ad bursts in October (Oct 7–9 & Oct 24–26).
- Max creatives: 8/day
- Peak impressions: 35,000+
- Focus: Direct gameplay visuals
- Pig shooters replaced by tanks in ads
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Balanced Difficulty Curve
Game occasionally spawns useless-color pigs to block rack slots.
Difficulty mechanics include:
- Color mismatches between pigs and pixel art
- Wider shooter racks (2 → 4 columns)
- Similar colors to confuse players
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New Mechanics in Early Levels
- Hidden Shooter (Level 8): Conceals all pig colors except top row until scrolled
- Connected Shooter (Level 14): Linked pigs must clear blocks together, occupy rack until all are eliminated
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Monetization Items
- Rack space expansion
- Purchasable only via single in-game currency (coins)
Progression feels gradual and fair, with no forced monetization spikes before Level 30.
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Conclusion — Why Pixel Flow Works
Pixel Flow elevates Rollic’s split-screen formula, combining:
- Strategic multi-direction elimination
- Visual charm (pig characters, shooting animations)
- Well-tuned difficulty curve
- Minimal yet effective ad campaigns
Loom Games proves that deep refinement of core mechanics outranks simple cloning.
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AI Tools for Modern Game Creators
Platforms like AiToEarn官网 enable studios to:
- Generate AI-driven creative assets
- Publish across multiple social channels instantly
- Analyze performance with AI model ranking
For indie developers and hybrid-casual designers: Combining sharp game design + integrated AI publishing workflow can transform a modest project into a million-dollar title.
