Facebook Page Category List 2025 for All Industries
Discover the updated Facebook Page category list for 2025, and learn how the right choice boosts visibility, engagement, and audience discovery.
Introduction to Facebook Page Categories in 2025
In 2025, the Facebook Page category list has become a crucial factor in how brands, creators, and organizations are discovered on the world’s largest social network. Selecting the right category not only helps Facebook’s algorithm understand your page but also boosts its visibility in search, recommendations, and related content feeds. Whether you're running a local service, e-commerce brand, charity, or entertainment project, the right category choice can directly influence your reach, engagement, and conversions.
This guide will walk through the updated Facebook Page categories for 2025, explain their impact on your brand’s presence, and provide actionable tips to select and optimize the perfect fit for your goals.
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How Facebook Uses Page Categories for Search & Discovery
Facebook’s algorithm—powered by Graph Search and Meta’s recommendation engine—uses categories to:
- Serve relevant search results for services, products, or people.
- Suggest pages under “Pages You May Like” or “Suggested for You.”
- Filter listings for local service discovery and Marketplace.
- Enhance ad targeting by grouping similar page types.
A misaligned category can result in potential followers finding competitors instead of you.
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Full Updated Facebook Page Category List for 2025
In 2025, Meta has standardized and expanded categories, grouping them into major industry sectors:
| Main Industry | Example Categories |
|---|---|
| Business | Retail Store, Restaurant, Local Service, Professional Service, E-commerce Site |
| Community & Public Figures | Non-profit Organization, Public Figure, Local Community Group, Influencer |
| Entertainment & Media | Musician/Band, Author, TV Show, Movie, Podcast, Media News Company |
| Education & Institutions | School, University, Training Center, Tutoring Service, Research Institute |
| Health & Wellness | Hospital, Doctor, Fitness Trainer, Yoga Studio, Mental Health Service |
| Technology & Digital | Software Company, App Page, IT Services, Tech Blogger |
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Business Categories: Retail, Restaurants, Professional Services
Business categories form the core of Facebook’s commerce ecosystem. Choosing Retail Store vs. E-commerce Site impacts available tools, such as shop setup or appointment booking.
Examples include:
- Retail Store – For physical goods and local customers.
- Restaurant – Food service with menu display and reservation options.
- Professional Service – Accountants, lawyers, consultants.
- E-commerce Site – Online-only retailers with integrated product catalogs.
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Community & Public Figure Categories: Influencers, Non-Profits, Local Groups
These categories suit pages that serve audiences rather than sell products. Influencers should select Public Figure or Creator, while charities and NGOs benefit from Non-profit Organization, which enables donation tools.
Examples:
- Volunteer organizations.
- Local clubs and community groups.
- Personal brands.
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Entertainment & Media Categories: Musicians, Authors, TV Shows, Podcasts
Facebook’s entertainment categories unlock rich media integration:
- Musician/Band – Displays streaming links and upcoming gigs.
- Author – Highlights book releases.
- TV Show – Manages episode updates and fan groups.
- Podcast – Connects directly to audio streams.
These categories often trigger recommendations in Facebook Watch and Audio.
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Education & Institution Categories: Schools, Universities, Training Centers
Educational entities benefit from:
- Course listings
- Event integration
- Campus maps
Categories include School, University, Training Center, Tutoring Service, and Research Institute.
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Health & Wellness Categories: Hospitals, Fitness Trainers, Holistic Services
Meta’s health-related categories enable special call-to-action buttons like "Book Appointment" or "Contact Clinic".
Examples:
- Hospital
- Doctor
- Fitness Trainer
- Yoga Studio
- Mental Health Service
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How to Choose the Right Facebook Page Category
To select the optimal category:
- Identify your core offering – What’s your primary value?
- Research competitors – See which categories drive engagement.
- Leverage Meta features – Some categories unlock specific tools.
- Test and measure – Adjust if analytics show low relevance.
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Editing Your Page Category: Step-by-Step
- Log in to Facebook.
- Go to Pages and select your page.
- Click Settings in the lower-left menu.
- Select Page Info.
- Enter your desired category in the Category field.
- Click Save to apply changes immediately.
Settings → Page Info → Category → Edit → Save---
Tips to Optimize for SEO & Visibility
- Choose specific categories instead of broad ones.
- Include your main keyword in the About section.
- Keep your category aligned with current services or products.
- Monitor insights for category-related search impressions.
SEO insight: A page set as "Local Bakery" ranks higher in relevant searches than one set as "Business."
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Common Mistakes to Avoid
Avoid:
- Overly broad categories.
- Categories that mismatch your content.
- Ignoring feature-enabled categories.
- Frequent changes without strategy.
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Practical Case Studies
Fitness Trainer: Changed from "Public Figure" to "Fitness Trainer":
- +40% discovery via health-related searches.
- Accessed "Book Appointment" tool.
Local Bookstore: From "Retail Store" to "Bookstore":
- 25% boost in event attendance.
- Included in “Nearby Shops” suggestions.
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Future Trends for Facebook Page Categories
Possible 2025 additions:
- Sustainability & Green Business
- AI Creator for virtual influencers
- Metaverse Event Host for VR events
- Online Course Platform for e-learning
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Summary and Next Steps
The Facebook Page category list 2025 offers more precision and functionality than ever before. Carefully selecting your category enhances:
- Discoverability
- Audience relevance
- Feature access
Key actions:
- Research before deciding.
- Align category with business objectives.
- Review and update quarterly.
- Watch for Meta’s new category announcements.
By aligning your choice with strategy and using available features, you'll maximize Facebook’s algorithmic support—leading to increased reach, engagement, and conversions. Act now to review and refine your page category for optimal performance this year.
