Facebook Post Size 2025: Image and Video Dimensions Guide
Learn the exact Facebook image and video dimensions for 2025, with specs for feeds, Stories, Reels, ads, and more to boost engagement and clarity.
Facebook Post Size 2025: Complete Image and Video Dimensions Guide
Understanding the precise Facebook post size 2025 for images and videos is essential if you want your content to appear crisp, properly framed, and professionally presented. With Facebook’s design and algorithm changes in 2025, the correct dimensions for feeds, Stories, Reels, ads, and other placements can make a real difference to your engagement metrics. This updated guide provides clear specifications, safe zone tips, and best practices to help you maximize reach and visual impact.
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Why Facebook Post Sizes Matter in 2025
Choosing the right dimensions for your Facebook uploads affects:
- Visual clarity – Prevents pixelation and awkward cropping.
- Engagement – Larger in-feed presence can increase likes, comments, and shares.
- Brand consistency – Keeps your online presence looking polished and consistent.
In 2025, Facebook’s mobile-first approach and visual prioritization make aspect ratio and resolution more important than ever. Using outdated sizes could cost you organic reach.
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2025 Facebook Design & Algorithm Updates Impacting Media
The latest updates that directly influence image and video display include:
- Adaptive Feed Cropping – Content adjusts dynamically to device screen size, emphasizing mobile display.
- Support for Higher Resolutions – Now up to 8K, though heavy compression is applied to oversize files.
- Safe Zone Previews – Text near edges may be faded in preview to avoid overlap with interface elements.
- Preference for Vertical Video – Square and vertical formats are favored in feed rankings.
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Optimal Facebook Feed Image Dimensions
For standard feed images in 2025:
- Recommended: 1200 × 1500 px (vertical, 4:5 aspect ratio)
- Minimum: 600 × 750 px
- Supported ratios: 1:1 (square), 4:5 (vertical), 16:9 (horizontal)
Tip: Vertical images occupy more mobile screen space, often increasing engagement.
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Facebook Story Image & Video Size Guide
Stories remain a high-visibility placement:
- Image size: 1080 × 1920 px (9:16 aspect ratio)
- Video size: Same; up to 15 seconds per segment
- Safe zone: Keep all critical elements within 1080 × 1420 px center
Best practices:
- Design specifically for vertical single-screen experience.
- Avoid cropping important text or logos at top and bottom margins.
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Facebook Reels Dimension Recommendations
Reels are growing in importance for discovery:
- Resolution: 1080 × 1920 px (9:16)
- Duration: 15–90 seconds
- Formats: MP4 or MOV
- Max size: 4 GB
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Facebook Event Cover Photos in 2025
Event covers communicate key details about your event:
- Optimal: 1920 × 1005 px
- Aspect: ~16:9, but mobile crops differently
- Keep focal points in the center 60% for safe viewing.
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Facebook Group Cover Photo Sizing
Group cover recommendations:
- Recommended: 1640 × 856 px
- Mind that desktop focuses on width, mobile on height.
- Center the main subject and allow extra background for cropping.
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Profile Picture Dimensions & Format
Profile picture specs in 2025:
- Minimum upload: 400 × 400 px
- Recommended: 800 × 800 px for high clarity
- Facebook displays in a circle format—avoid placing important details in the corners.
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Carousel Post Image & Video Sizes
Carousel ads or posts:
- Images: 1080 × 1080 px (1:1)
- Videos: 1080 × 1080 px; up to 240 seconds
- Keep all cards in the carousel uniform for cohesive presentation.
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Facebook Ad Image & Video Best Practices
For optimal results across ad placements in 2025:
- Feed Image Ads: 1200 × 1500 px (4:5) – ideal for mobile
- Feed Video Ads: 1080 × 1350 px (4:5), file under 15 MB
- Right Column Ads: 1200 × 1200 px (square)
- Story Ads: 1080 × 1920 px, safe zone centered
- Reels Ads: 1080 × 1920 px, up to 90 seconds
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How to Preserve Quality Despite Facebook Compression
- Export in sRGB color profile for web accuracy.
- JPEG at 80–85% quality or PNG for text-based graphics.
- Pre-size images to the recommended dimensions before upload.
- For video, use H.264 codec with AAC audio at an optimized bitrate.
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Mistakes to Avoid in 2025 Facebook Uploads
- Uploading excessively large files (compression will reduce quality).
- Ignoring safe zones, resulting in cropped-out text/logos.
- Mixing aspect ratios in carousel posts.
- Using low-resolution profile pictures that pixelate.
- Positioning watermarks or logos too close to edges.
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Quick Reference: Facebook Post Sizes 2025
| Format | Recommended Size | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Image | 1200 × 1500 px | 4:5 | Vertical preferred for mobile |
| Feed Video | 1080 × 1350 px | 4:5 | MP4, under 4GB |
| Story Image/Video | 1080 × 1920 px | 9:16 | 15 sec max per video |
| Reels | 1080 × 1920 px | 9:16 | Up to 90 sec |
| Event Cover | 1920 × 1005 px | ~16:9 | Center important details |
| Group Cover | 1640 × 856 px | 1.91:1 | Responsive cropping |
| Profile Picture | 800 × 800 px | 1:1 | Circle display |
| Carousel Image | 1080 × 1080 px | 1:1 | Consistent across cards |
| Carousel Video | 1080 × 1080 px | 1:1 | Max 240 sec |
| Right Column Ad | 1200 × 1200 px | 1:1 | Desktop placement |
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Final Thoughts & Action Steps
Accurate sizing in Facebook post size 2025 standards is not just about presentation—it directly impacts engagement, click-through rates, and brand perception.
Checklist before posting:
- Use the recommended pixel dimensions.
- Keep focus points inside safe zones.
- Save using web-optimized formats.
- Match aspect ratios to placement type.
- Preview across desktop and mobile.
By applying these guidelines, your Facebook visuals will look their best across all placements and devices. For quick use, consider creating your own cheat sheet listing all these dimensions—or bookmark this guide for future campaigns.
