Flyer Size in Pixels for Print and Digital Design Guide
Learn the best flyer sizes in pixels for print and digital formats, with DPI guidelines, aspect ratio tips, and platform-specific dimensions.
Introduction to Flyer Sizes in Pixels for High-Quality Design
Flyers are a staple in marketing — from local event promotions to nationwide advertising campaigns — and their effectiveness depends heavily on design quality. A crucial factor in that quality is choosing the correct flyer size in pixels. This determines not only how sharp your design will look in print and on screens but also how legible your text remains and how balanced your layout feels.
If your flyer size or pixel resolution is off, your work could appear blurry when printed or distorted online. Understanding flyer dimensions, resolutions, and aspect ratios from the start sets the foundation for professional results.
This guide will walk you through the most common flyer sizes, their pixel measurements at optimal resolutions, differences between print and digital formats, and the best practices to ensure your flyers look sharp across all mediums.
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Common Flyer Dimensions for Print and Their Pixel Equivalents at 300 DPI
For flyers intended for print, the DPI (dots per inch) setting directly affects output quality. 300 DPI is the gold standard for crisp, detailed printed materials.
Here’s a quick reference table for standard print flyer sizes and their pixel equivalents at 300 DPI:
| Flyer Size (mm) | Flyer Size (inches) | Pixel Dimensions at 300 DPI |
|---|---|---|
| A4 (210 × 297 mm) | 8.27 × 11.69 | 2480 × 3508 px |
| A5 (148 × 210 mm) | 5.83 × 8.27 | 1748 × 2480 px |
| A6 (105 × 148 mm) | 4.13 × 5.83 | 1240 × 1748 px |
| DL (99 × 210 mm) | 3.90 × 8.27 | 1169 × 2480 px |
| Square (148 × 148 mm) | 5.83 × 5.83 | 1748 × 1748 px |
> Tip: Always include a 3 mm bleed on each side, which slightly increases pixel dimensions and prevents unwanted borders after trimming.
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Recommended Sizes for Digital Flyers
For digital flyers, the focus shifts from DPI to pure pixel dimensions. Each platform has specific requirements to maintain image quality and proper display.
| Platform / Use | Recommended Dimensions (px) | Aspect Ratio |
|---|---|---|
| Instagram Post | 1080 × 1080 | 1:1 |
| Instagram Story | 1080 × 1920 | 9:16 |
| Facebook Event Cover | 1200 × 628 | 1.91:1 |
| Pinterest Pin | 1000 × 1500 | 2:3 |
| Email Newsletter | 600 × 900 | 2:3 |
Digital sizes are generally smaller to improve load speed and ensure compatibility without sacrificing visual clarity.
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How DPI Affects Pixel Dimensions and Print Clarity
DPI determines how many dots of ink are printed per inch — higher values mean better print quality. The formula is:
pixels = inches × DPIFor an A5 flyer (5.83 × 8.27 inches):
Width = 5.83 × 300 ≈ 1749 px
Height = 8.27 × 300 ≈ 2481 pxAt 150 DPI, the resolution halves, which may save file size but reduces sharpness — unsuitable for high-quality print work.
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Tips for Designing Flyers for Both Print and Digital Formats
If your flyer needs to work for both print and web, keep these steps in mind:
- Start with 300 DPI resolution to allow for high-quality printing.
- Maintain safe margins for print trimming.
- Use separate exports: one for print (high-res, CMYK) and one for web (optimized, RGB).
- Incorporate vector graphics where possible.
- Check color profiles to ensure consistent output.
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Aspect Ratio Considerations to Avoid Distortion
Aspect ratio — the relationship between width and height — must be maintained to avoid stretched or squashed designs.
Examples:
- A4 ≈ 1.414:1, used for print.
- Instagram post = 1:1 square.
When adapting a print flyer (e.g., A4) to a different ratio (e.g., square Instagram format), you may need to recompose elements to maintain balance.
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File Format Recommendations for Flyers
| Format | Best For | Pros | Cons |
|---|---|---|---|
| JPEG | Web, email | Small file size, compatible | Lossy compression affects sharpness |
| PNG | Digital with transparency | Lossless quality, supports transparency | Larger file size |
| Preserves vectors, fonts, colors | Larger file size, requires correct settings |
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Best Practices for Exporting and Saving Flyer Designs
- Keep editable files (AI, PSD, INDD) for revisions.
- Label files clearly for different versions.
- Embed fonts in PDFs for consistent printing.
- Compress for web without losing clarity.
- Match color profiles to the output medium.
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Common Flyer Sizing Mistakes and How to Prevent Them
- Low-resolution images — Use high-res sources or vectors.
- No bleed area — Can cause white edges in print.
- Wrong DPI in print — Use 300 DPI minimum.
- Aspect ratio mismatch — Leads to distortion.
- Excessive compression — Causes visible pixelation.
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Quick Reference Flyer Size Chart in Pixels
Here’s an at-a-glance chart for common flyer sizes:
| Flyer Type | Size (inches) | Pixels @ 300 DPI |
|---|---|---|
| A4 | 8.27 × 11.69 | 2480 × 3508 |
| A5 | 5.83 × 8.27 | 1748 × 2480 |
| A6 | 4.13 × 5.83 | 1240 × 1748 |
| DL | 3.9 × 8.27 | 1169 × 2480 |
| Square | 5.83 × 5.83 | 1748 × 1748 |
| Instagram Post | — | 1080 × 1080 |
| Instagram Story | — | 1080 × 1920 |
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Summary and Next Steps
Flyer design success depends on using the correct flyer sizes in pixels and understanding how those dimensions translate between print and digital formats. By working at high resolution, respecting aspect ratios, and exporting in suitable file types, you’ll ensure your designs remain crisp and professional everywhere.
Ready to start designing? Bookmark these charts and tips so your next flyer stands out both online and in print.
