Best Hashtags to Make TikTok Go Viral in 2024

Best Hashtags to Make TikTok Go Viral in 2024

In 2024, using the best hashtags to make TikTok go viral isn’t just about adding random tags—it’s about strategically connecting your content to the right audience through TikTok’s powerful algorithm. By understanding how hashtags influence recommendations, trend visibility, and engagement, you can craft a winning strategy that boosts your chance of landing on the For You Page (FYP).

This guide covers hashtag types, research methods, and actionable tactics to help your TikTok videos reach more viewers, generate higher engagement, and potentially go viral.

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How TikTok’s Algorithm Uses Hashtags to Recommend Content

TikTok’s algorithm evaluates multiple factors when deciding what appears on a user’s feed, and hashtags play a central role. They influence recommendations in key ways:

• Content Classification: Hashtags help TikTok identify the context and category of your video.
• Audience Matching: Relevant hashtags increase the likelihood of reaching people interested in similar topics.
• Trend Integration: Trending hashtags signal that your content might be part of a popular movement, which can boost exposure.
• Engagement Predictions: Tags with strong engagement history inform the algorithm’s decision to promote your content further.

When your hashtags align with your content and current platform trends, TikTok is more likely to match your video with the right audience.

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Types of TikTok Hashtags: Trending, Niche, and Branded

TikTok hashtags generally fall into three main categories. A strong viral strategy often blends all three in each post.

A viral TikTok often uses one or two trending tags, three to five niche tags, and a single branded tag.

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Research Trending Hashtags Using TikTok’s Discover Feature

TikTok’s built-in Discover tab is your fastest tool for spotting trends:

1. Open the Discover tab.
2. Identify hashtags showing rapid video growth—look for those with hundreds of millions of views still increasing.
3. Confirm they’re relevant to your niche; unrelated trends can harm engagement.

Jumping on a trend early, before it peaks, can result in a stronger viral push.

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Analyze Competitors for High-Engagement Tag Strategies

Competitor research can reveal valuable hashtags you may not be using:

• Identify top creators in your niche.
• Review their most viral videos from the last 30–60 days.
• Record hashtags appearing frequently in high-performing content.

Tools like TikTok Creator Center or third-party analytics can speed up this analysis.

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Balance Broad Trending Tags with Highly Relevant Niche Tags

Using only trending hashtags may deliver mass reach but low engagement. Pairing them with niche tags ensures TikTok shows your video to viewers genuinely interested in your topic.

Example for a Fitness Creator:

#TikTokWorkout #FitnessTips #HomeWorkout #HealthMotivation #BodyGoals #MyBrandChallenge

In this blend:

• Trending: #TikTokWorkout
• Niche: #FitnessTips #HomeWorkout #HealthMotivation #BodyGoals
• Branded: #MyBrandChallenge

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Optimal Hashtag Count for TikTok Posts

Hashtag overload can make captions look messy and reduce conversion. Aim for 5–7 hashtags per post.

Reasons to avoid excessive tag use:

• The algorithm values relevance over sheer quantity.
• Too many tags dilute your message and confuse the audience.

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Seasonal and Event-Driven Hashtags for Short-Term Viral Boosts

Seasonal hashtags provide bursts of engagement during holidays, events, or cultural moments.

Examples:

• #NewYears2024
• #SummerVibes
• #HalloweenCostume
• #Olympics2024

Using these aligns your content with timely conversations and popular moods.

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Create Branded Hashtags for Community Engagement

Branded hashtags strengthen identity and encourage user participation.

Steps to create one:

1. Choose a short, easy-to-remember tag.
2. Promote it across all marketing channels.
3. Offer incentives for participation, such as prizes or features.

When successful, these evolve into signature challenges that sustain long-term engagement.

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Monitor Hashtag Performance Through TikTok Analytics

TikTok Analytics provides important hashtag insights:

• Tags generating the most impressions.
• Engagement rates tied to specific hashtags.
• Audience demographics per tag.

Check data weekly to refine your strategy for maximum impact.

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Update Your Hashtag Strategy Weekly to Stay Current

Trends shift quickly, and a hashtag that works today may be obsolete next week.

Weekly update tips:

• Browse Discover for emerging tags.
• Observe competitor hashtag usage.
• Test new mixes alongside consistent performers.

Keep a performance spreadsheet to track posting dates, tag relevance, and engagement results.

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Mistakes to Avoid When Selecting TikTok Hashtags

Common errors include:

• Irrelevant Tags: Mislead viewers and hurt retention.
• Outdated Trends: Offer no visibility boost.
• Overly General Tags: Broad terms like #fun or #cool lack targeting power.

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Step-by-Step Hashtag Strategy: New vs. Established Accounts

New Accounts:

1. Pair 2 trending hashtags with 3–5 niche tags per post.
2. Participate in trending challenges for visibility.
3. Adapt strategy weekly based on analytics.

Established Accounts:

1. Maintain branded hashtag campaigns.
2. Selectively test trends while preserving brand identity.
3. Lean on high-performing niche tags.

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Summary: How to Go Viral with TikTok Hashtags in 2024

To make TikTok go viral in 2024, blend trending, niche, and branded hashtags with precision and keep them updated based on real-time platform trends. By using TikTok’s Discover tab, monitoring competitors, and tracking analytics weekly, you can continually refine for maximum reach and engagement. Your hashtag strategy should evolve just like your content—stay relevant, be creative, and watch your visibility grow.

Ready to upgrade your TikTok game? Start implementing these strategies today to boost your chance of hitting the FYP and going viral.