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instagram-notes

How to Get and Use Notes on Instagram

Learn how to access, create, and use Instagram Notes to boost DM engagement, spark conversations, and share updates with your mutual followers.

Honghao Wang

28 Sep 2025 — 4 min read
How to Get and Use Notes on Instagram

Understanding Instagram Notes

Instagram Notes is a relatively new social feature within the Direct Messages (DMs) section of the app. Designed for sharing brief, text-based updates with your mutual followers, this tool lets you post up to 60 characters — perfect for quick thoughts, casual updates, or conversation starters.

Unlike Instagram Stories, Notes emphasize simplicity and text, keeping interactions light and personal. They appear at the top of the DM screen and disappear after 24 hours, making them ideal for temporary updates and spontaneous engagement.

Understanding Instagram Notes — how do you get notes on instagram

By learning how do you get notes on Instagram and using them strategically, you can make your profile more interactive, boost engagement, and inspire more conversations with your audience.

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Step 1: Check Your App Version

Before creating Notes, ensure your Instagram app is updated to the latest version. Many updates are rolled out gradually, so older versions might not have this feature.

How to check and update Instagram:

  1. On iOS (iPhone)
  • Open the App Store.
  • Tap your profile icon (top right).
  • Scroll to view pending updates.
  • If Instagram appears, tap Update.
  1. On Android
  • Open the Google Play Store.
  • Tap your profile icon (top right).
  • Select Manage apps & device.
  • If Instagram is listed under updates, tap Update.

Staying updated ensures you have the latest features, performance improvements, and security patches.

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Step 2: Accessing Notes Inside Direct Messages

Once your app is updated, head to the DMs section to find Notes.

  1. Open Instagram and tap the messenger icon (top right on the home screen).
  2. At the top of your message list, you’ll see circular icons — like Stories but for Notes.
  3. Tap your profile picture with the “+” sign to create a Note.
Step 2: Accessing Notes Inside Direct Messages — how do you get notes on instagram

If there’s no Notes section, make sure you have mutual followers and try logging out and logging back in. Sometimes a session refresh triggers new features.

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Step 3: Creating and Posting Your First Note

Making a Note is quick and straightforward.

Steps to post a Note:

  1. Go to the DMs page.
  2. Tap your profile picture within the Notes bar.
  3. Type your message (up to 60 characters).
  4. Choose your audience: Followers you follow back or Close Friends.
  5. Tap Share.

Your Note will appear at the top of your audience’s DMs for 24 hours.

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Step 4: Writing Notes That Spark Conversations

To make Notes more engaging, focus on relatable, intriguing, or playful content.

Tips for engaging Notes content:

  • Ask questions: “Coffee or tea today?”
  • Share a milestone: “Hit 1k followers 🎉”
  • Reference memes or trending topics.
  • Keep it authentic — casual and personal messages often get better responses.

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Step 5: Using Emojis, a Casual Tone, and Trends

Emojis make your Notes stand out and add personality. Combine them with a friendly, timely message.

Examples:

  • “Mood today: 🌞✨”
  • “BRB, making life happen 💼”
  • “Who else bingeing this show? 📺”

Quick, trend-aware messages can prompt more replies and interactions.

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Step 6: Interacting With Followers' Notes

Notes isn’t just for broadcasting; it’s for engagement. Tap someone’s Note to respond directly.

Why replies matter:

  • They start personal conversations.
  • They strengthen relationships.
  • They keep you active without new feed posts.

Proactive engagement often leads to reciprocated attention on your own Notes.

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Step 7: Managing Privacy Settings for Notes

When posting, you can select:

  • Followers you follow back: All mutual followers see the Note.
  • Close Friends: Only a selected list sees your post.

Use Close Friends for exclusive offers, personal updates, or more private exchanges.

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Step 8: Leveraging Notes for Marketing and Announcements

From creators to small businesses, Notes can serve as a subtle yet effective marketing tool. They appear where DM exchanges happen, fostering a sense of direct communication.

Ideas for use:

  • Offer discount codes to Close Friends.
  • Announce an upcoming live stream.
  • Tease a product launch.
  • Share quick behind-the-scenes moments.

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Step 9: Tracking Responses and Refining Strategy

Because Notes expire fast, it’s easy to review replies and adjust your approach.

Refinement checklist:

  • Which Notes had the most replies?
  • Was the tone casual or professional?
  • Did emojis boost engagement?
  • What posting times worked best?

Experiment and track results for continuous improvement.

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Example Notes Content Strategy Table

Note Type Example Engagement Potential
Question-Based “Pizza or pasta?” 🍕🍝 High – encourages quick replies
Announcement “Live at 6PM – join in!” Medium – event reminders
Humorous “Currently: avoiding responsibilities 😂” High – relatable and shareable
Promotional “Exclusive: code SAVE20” Medium – appeals to Close Friends
notes-example

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Final Thoughts

Understanding how do you get notes on Instagram enables you to tap into a unique, low-pressure way to connect with followers. It’s less about perfection and more about authenticity.

Whether you’re aiming for personal connection or micro-marketing campaigns, combining engaging text, emojis, relevant trends, and smart privacy settings can significantly enhance your interactions.

Keep testing different tones and posting times. Be quick, be real, and stay engaged — Instagram Notes might just be the small but mighty tool that boosts your online presence.

Ready to try it? Update your app, craft your first Note, and start sparking conversations today.

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