How Much Does Meta Verified Cost? Pricing Breakdown by Web vs Mobile, Region, and Plan Type

This guide clarifies how much Meta Verified costs across web vs in‑app, by region, and for individual vs business plans. You’ll find common pricing patterns, where to check your exact rate, and practical tips to avoid duplicate or unnecessary charges. Use it as a quick reference before subscribing and always verify final, tax‑inclusive pricing at checkout.

How Much Does Meta Verified Cost? Pricing Breakdown by Web vs Mobile, Region, and Plan Type

Quick answer

• In many markets, Meta Verified for individuals is roughly:
• Web purchase: about $11.99 USD per month per account
• In‑app (iOS/Android): about $14.99 USD per month per account
• For businesses, Meta Verified for Business typically starts higher, often in the low‑to‑mid $20s USD per month per Page or account on the web, with an in‑app premium in many regions.
• Prices differ by country, currency, and taxes. You’ll see the most accurate, tax‑inclusive price at checkout in your local currency.
• Web is usually cheaper than iOS/Android because app stores charge platform fees that providers often pass along.

> Note: Pricing, bundles, and eligibility evolve. Always confirm in your own Accounts Center or Business settings before subscribing.

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Individual plan pricing explained

Meta Verified for individuals is designed for natural persons who use Facebook or Instagram.

• Per‑app, per‑account billing:
• Instagram and Facebook are usually billed separately. Verifying your Instagram account does not automatically verify your Facebook account (and vice versa).
• If you want the badge on both, you’ll likely need two subscriptions—one for each account/app—unless a localized bundle is explicitly offered in your market.
• Typical web vs in‑app examples (US‑style pricing as a reference):
• Web: around $11.99/month per account
• iOS/Android: around $14.99/month per account
• Where to check your local rate:
• Instagram: Profile > Settings and privacy > Accounts Center > Meta Verified
• Facebook: Menu > Settings & privacy > Settings > Accounts Center > Meta Verified
• Desktop (often cheaper): Open Accounts Center on facebook.com or instagram.com to see web pricing in your currency before you commit in‑app.

> Tip: If you see different prices on web vs mobile, the web price is usually lower due to avoided app‑store markups.

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Business plans overview

Meta Verified for Business targets Pages (Facebook) and professional Instagram accounts.

• Structure:
• Subscribed per Page or per Instagram professional account.
• In some regions, there are tiered feature sets or add‑ons (e.g., enhanced impersonation monitoring, more admin support seats).
• Typical price ranges vs individual:
• Starts higher than individual plans, commonly in the low‑to‑mid $20s USD per month per Page/account on web, and higher on iOS/Android.
• Your market may show different tiers and localized pricing.
• Where to verify current business pricing:
• Meta Business Suite (business.facebook.com) > Settings > Paid features or Subscriptions > Meta Verified
• Instagram professional dashboard > Settings > Account type and tools > Meta Verified (if available in your region)
• Checkout screens always display the final price, currency, and applicable taxes before you confirm.

If you manage multiple Pages/accounts, expect charges per entity. There is no universal “all‑businesses” bundle; verify each asset you need covered.

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What you actually get (and what you don’t)

What you generally get:

• Verification badge on the subscribed account or Page
• Impersonation protection and proactive monitoring aimed at reducing copycat accounts
• Access to account support channels not typically available to non‑subscribers
• Identity verification (government ID and selfie checks are common)

What you typically do not get:

• No guarantee of reach, ranking, or virality
• No blanket immunity from policy enforcement
• No cross‑app verification unless you subscribe separately for each (unless a local bundle explicitly states otherwise)

Features can vary by region and may expand over time. Always review the feature list at checkout for your market.

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Web vs mobile signup strategy to save money

• Prefer web checkout:
• Open facebook.com or instagram.com on desktop.
• Go to Accounts Center > Meta Verified and review the price.
• Web is often cheaper than the iOS/Android in‑app price.
• Manage across Facebook and Instagram:
• If you need both apps verified, buy each separately—ideally via web—to avoid app‑store markups twice.
• Keep a record of which account/app each subscription covers to prevent duplicate charges.
• Avoid duplicate or overlapping charges:
• If you started in‑app and want to switch to web pricing, cancel the in‑app subscription first (via Apple/Google Subscriptions) and wait until the current period ends, then re‑subscribe on the web.
• Verification typically remains through the paid period and is removed if you don’t renew; timing matters when switching platforms.

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Regional factors and taxes

Why your price may differ:

• Exchange rates and local purchasing power adjustments
• VAT/GST/sales taxes, which may be:
• Included in the displayed price (common outside the US)
• Added at checkout (common in the US—watch for tax lines)
• Local regulations and compliance costs

How to read checkout:

• Confirm currency and tax treatment on the final confirmation screen.
• Check the renewal cadence (monthly by default) and the next charge date.
• If a promo is applied, note the expiration and what your renewal rate will be afterward.

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Billing details and cancellation

• Billing cadence: Month‑to‑month subscription, renewing automatically until you cancel.
• Trials/promotions: Occasional regional promos or discounts may appear; these are not guaranteed and can vary by account eligibility.
• How to cancel:
• Web‑purchased plans: Accounts Center (facebook.com or instagram.com) > Payments & subscriptions > Manage
• iOS: Settings app > Apple ID > Subscriptions > Meta Verified
• Android: Google Play > Profile > Payments & subscriptions > Subscriptions > Meta Verified
• Switching platforms without losing verification:
• Cancel on the original platform first; use the service until the period ends.
• Re‑subscribe on the web before the badge lapses to minimize downtime.
• Refund expectations:
• Partial‑month refunds are uncommon. Most platforms continue service until the end of your paid term.

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Is it worth it? ROI scenarios for creators and small businesses

When it often pays off:

• You face frequent impersonation attempts, phishing clones, or fake profiles harming your brand.
• You need access to account support for mission‑critical recovery or policy issues.
• Your audience values trust signals; the badge reduces skepticism in DMs, comments, and ads.
• You run social commerce or handle sensitive customer interactions where identity assurance matters.

When it might not be necessary:

• You’re a casual user with a small, known audience and minimal impersonation risk.
• You don’t need enhanced support channels and can rely on standard help tools.
• Your budget is tight and better invested in content, production, or ads.

Alternatives or complements:

• Enable strong security: unique passwords, password manager, 2FA (preferably authenticator app or passkeys)
• Use branded domains and link‑in‑bio pages to establish authenticity
• Educate your audience about your official accounts, including in email signatures and on your website

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Competitor context

Below is a conceptual comparison to help frame Meta Verified’s value versus similar offerings. Always check each service for current pricing and features in your country.

Meta’s unique angle: a single subscription model applied separately to two of the largest social platforms (Facebook and Instagram). If your brand operates on both, the combined ecosystem reach and the trust/recovery benefits may justify the cost—especially if you purchase via web to reduce fees.

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Practical examples and scenarios

• Creator on Instagram only:
• Buy Meta Verified on instagram.com (web) to save monthly versus iOS/Android.
• If later expanding to Facebook, add a separate Facebook subscription via web.
• Local business with one Facebook Page and one Instagram account:
• Evaluate business vs individual: business plans cost more but target brand protection and admin support.
• If budget constrained, verify the account with the highest risk or audience first, then phase in the other.
• Agency managing multiple clients:
• Track subscriptions per asset in a spreadsheet, including platform, billing channel (web vs app), renewal dates, and tax treatment.
• Standardize on web checkout to minimize platform markups.

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Frequently asked clarifications

• Do I keep my badge if I cancel? Your badge usually remains until the end of the paid period and then is removed if you don’t renew.
• Can I transfer a subscription between accounts? No; you subscribe per specific account or Page.
• Will verification boost my reach? There’s no guaranteed distribution uplift. Any performance changes are anecdotal and not assured by Meta.
• Can I expense it? Many businesses treat it as a marketing or brand protection expense—confirm with your accountant, especially regarding VAT/GST handling.

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Bottom line

• How much does Meta Verified cost? Most individuals see roughly $11.99/month on web vs $14.99/month in‑app per account, while business plans often start in the low‑to‑mid $20s per Page/account on web, with higher in‑app pricing.
• Prices vary by country, currency, and taxes. The web route is usually cheaper, and you’ll subscribe separately for Facebook and Instagram in many markets.
• Whether it’s “worth it” depends on your impersonation risk, need for support, and the value of trust signals for your audience. Compare the cost against concrete pain points—and always confirm the latest price and features directly in your Accounts Center or Business settings before purchasing.

Summary

Meta Verified pricing commonly differs between web and mobile due to app‑store fees, with regional taxes and currency further shaping the final amount. Individuals typically pay per app/account, while businesses pay per Page or professional account at a higher rate. Verify your exact, tax‑inclusive price at checkout and consider web purchase to minimize platform markups.