YouTube Shorts Earnings per 1000 Views in 2024
Learn how much YouTube Shorts pay per 1,000 views in 2024, including RPM and CPM ranges, factors influencing payouts, and tips to maximize earnings.
Introduction to YouTube Shorts Monetization in 2024
With the explosive growth of short-form, vertical video, YouTube Shorts monetization has become a hot topic for creators looking to expand their reach — and their revenue. Many want to know: how much do YouTube Shorts pay for 1,000 views this year? While Shorts offer incredible potential for virality, the payment structure, RPM, and CPM rates differ significantly from traditional YouTube videos.
YouTube moved from a fixed creator fund to a revenue-sharing model, distributing ad income from the Shorts feed among eligible creators. This guide covers the current payout ranges, influential factors, calculations, and proven strategies to maximize what you earn from YouTube Shorts.
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Difference Between YouTube Shorts and Long-Form Video Monetization
While both traditional YouTube videos and Shorts can generate revenue, the monetization structures differ:
- Long-form YouTube videos: Show in-stream ads (pre-roll, mid-roll, post-roll) directly within the video, targeted to specific content.
- YouTube Shorts: Consumed mainly through the Shorts feed, where ads display between videos, not inside your content.
Long-form content benefits from more precise ad targeting, which typically leads to higher payouts. Shorts revenue is pooled regionally, then shared across creators based on view share — making it less predictable.
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From the YouTube Shorts Fund to Ad Revenue Sharing
In 2021–2022, YouTube paid creators through the YouTube Shorts Fund, offering monthly bonuses ($100–$10,000) to selected channels. This system was phased out in favor of a structured ad revenue sharing model starting in early 2023:
- Ads appear between Shorts in the feed.
- Monthly ad revenue is pooled per region.
- After deducting music licensing costs, the remaining pool is distributed proportionally.
- Creators’ share depends on their percentage of total Shorts views in their region.
The result is a system resembling long-form monetization, but with lower CPM and RPM due to the way ads are served.
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Current Payment Range per 1,000 Views (CPM/RPM Explained)
Two key metrics to understand:
- CPM (Cost Per Mille): What advertisers pay YouTube for 1,000 ad impressions.
- RPM (Revenue Per Mille): What you earn after YouTube's cut and deductions.
For YouTube Shorts in 2024:
- Average RPM: $0.02 – $0.08 per 1,000 views
- High-performing niches/countries: $0.10 – $0.12 RPM
- Rare cases (premium niches): $0.15+ RPM
Summary Table
| Metric | Low End | Average | High End |
|---|---|---|---|
| CPM (before YouTube cut) | $1.00 | $2.50 | $4.00+ |
| RPM (creator's actual earnings) | $0.02 | $0.06 | $0.15 |
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Factors Influencing Your YouTube Shorts Payout
Several elements affect how much YouTube Shorts pay for 1,000 views:
- Viewer Geography
- Countries like the US, UK, Canada, and Australia command higher ad bids.
- Niche or Topic
- Finance, business, and technology attract higher CPMs than entertainment or meme content.
- Engagement
- Higher watch time, likes, and comments can boost algorithmic promotion, resulting in more views.
- Music Licensing
- Using licensed music means sharing ad revenue with rights holders.
- Seasonal Trends
- Ad rates peak in Q4 due to holiday spending.
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Example Earnings Calculations
Example RPM: $0.06
- 1,000 views → $0.06
- 10,000 views → $0.60
- 1,000,000 views → $60
High-end RPM: $0.12
- 1,000 views → $0.12
- 10,000 views → $1.20
- 1,000,000 views → $120
Even at high RPM rates, Shorts earnings per view remain lower than long-form, making scale and niche targeting crucial.
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YouTube Shorts vs TikTok vs Instagram Reels Earnings
| Platform | Average RPM | Notes |
|---|---|---|
| YouTube Shorts | $0.02–$0.12 | Ads between Shorts in the feed |
| TikTok | $0.01–$0.04 | Creator Fund or Pulse Ads; variable performance |
| Instagram Reels | $0.01–$0.10 | Bonus programs and ad sharing |
YouTube Shorts generally offer a slightly higher RPM than TikTok, though results are heavily niche- and region-dependent.
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How to Increase Your YouTube Shorts RPM
Strategies to improve monetization:
- Target higher-value markets – Tailor content for geographies with better ad rates.
- Focus on lucrative niches – Finance, tech, and productivity tend to yield better CPM/RPM.
- Optimize metadata – Strong titles, tags, and descriptions improve discoverability.
- Hook audiences early – Keep attention in the first 1–2 seconds.
- Avoid licensed music where possible – Keep a larger share of ad revenue.
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Beyond YouTube's Payout: Additional Monetization Streams
Given the relatively low RPM for Shorts, supplement ad revenue with:
- Sponsorship deals – Collaborate with brands relevant to your viewers.
- Affiliate marketing – Share tracked product links in video descriptions.
- Merchandise sales – Branded clothing, courses, or digital products.
- Crowdfunding – Platforms like Patreon or Buy Me a Coffee.
- Drive traffic to long-form content – Higher RPM potential.
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Real-World Shorts Earning Case Studies
Disclaimer: Actual results vary widely.
- Creator A: Entertainment focus, US-heavy audience, 50M views/month, RPM ~$0.06 → ~$3,000/month.
- Creator B: Finance education, mixed US/India traffic, 10M views/month, RPM ~$0.10 → ~$1,000/month.
- Creator C: Meme content, global reach, 100M views/month, RPM ~$0.03 → ~$3,000/month.
These examples show that high view counts don't guarantee high earnings; niche and audience matter.
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Conclusion and Growth Strategies for 2024
In summary, most creators in 2024 earn between $0.02 and $0.08 RPM from Shorts, with rare cases surpassing $0.10. That’s only pennies per thousand views, so significant revenue often depends on:
- Reaching massive scale
- Targeting premium audiences and niches
- Leveraging Shorts to promote other monetized assets
By combining ad revenue with sponsorships, affiliate links, and merchandising, you can make Shorts a profitable part of your creator business. Focus on engagement, niche targeting, and diversified monetization to elevate your YouTube Shorts income.
