How to Add Your Company Logo to LinkedIn Company Page
Learn how to add and optimize your company logo on a LinkedIn Company Page, including file prep, upload steps, display checks, and fixes.
How to Add Your Company Logo to LinkedIn Company Page
A clear, professional logo on your LinkedIn Company Page is essential for strong brand visibility and credibility. Learning how to add company logo to LinkedIn ensures that your brand is easily recognizable, consistent across all employee profiles, and visually appealing to potential clients and partners. In this step-by-step guide, you’ll discover how to create or update your Company Page, prepare your logo files, upload them correctly, and troubleshoot any display issues.
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Understanding LinkedIn Logo Display Rules
LinkedIn differentiates between two logo placements:
- Company Page Logo: Appears in search results, on your Company Page header, and alongside posts made by the company.
- Personal Profile Company Logo: Displays in the Experience section of a LinkedIn profile when work experience is linked to an official Company Page.
Important: You cannot upload a company logo directly to a personal profile. The personal profile logo is automatically generated when the work experience links to the Company Page.
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Create or Update a LinkedIn Company Page
Before your logo can appear on LinkedIn, you must have an active Company Page.
Steps to Create a Company Page:
- Log in to LinkedIn.
- Click the Work icon in the top right corner.
- Choose Create a Company Page.
- Select your page type:
- Small Business
- Medium to Large Business
- Showcase Page
- Educational Institution
- Add required details: name, public URL, website, industry, organization size, and more.
Tip: If a Company Page already exists, ensure you have Admin access to make changes.
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Prepare Your Logo File
Proper formatting of your logo ensures crisp display across devices.
| Logo Type | Recommended Dimensions | File Formats | Max File Size |
|---|---|---|---|
| Standard Company Logo | 300 × 300 pixels | PNG, JPG | 4 MB |
| Square Logo (profile thumbnails) | 300 × 300 pixels | PNG, JPG | 4 MB |
| Cover Image (branding) | 1128 × 191 pixels | PNG, JPG | 4 MB |
Logo Preparation Tips:
- Use a transparent-background PNG for better adaptability.
- Avoid excessive text — it may blur at small sizes.
- Stick to clean, high-contrast designs for better visibility.
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Upload the Company Logo to LinkedIn
To add your logo:
- Go to your Company Page.
- Click Edit Page in the admin panel.
- Find the Logo section and click Upload.
- Select your prepared file.
- Click Save.
LinkedIn will update the logo in the header and relevant thumbnails.
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Check and Adjust for Optimal Display
Review your logo promptly after uploading:
- Desktop: View directly on your Company Page.
- Mobile: Check via the LinkedIn app or responsive mode in your browser.
If Display Issues Occur:
- Resize your logo to the recommended dimensions.
- Increase color contrast for better clarity.
- Simplify complex designs for small-screen readability.
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Link Personal Profiles to the Company Page
For a company logo to appear on employee profiles:
- Go to the Experience section of your personal profile.
- Type the exact Company Page name in the Company Name field.
- Select the correct page from LinkedIn’s dropdown menu.
- Save your changes.
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Troubleshoot Common Logo Issues
| Issue | Possible Cause | Solution |
|---|---|---|
| Logo missing on personal profile | Experience not linked to Company Page | Edit experience and select correct company from dropdown |
| Blurry logo | Low-resolution file | Re-upload at LinkedIn’s recommended dimensions |
| Incorrect logo appears | Multiple similarly named pages | Confirm correct Company Page selection |
| No visible update post-upload | Platform cache delay | Wait 24–48 hours, clear cache, refresh |
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Optimize Overall Branding on LinkedIn
Your logo is part of a broader visual identity:
- Cover Image: Use 1128 × 191 px with strong brand imagery.
- Tagline: Include a short, memorable company message.
- About Section: Showcase mission, values, and core offerings.
- Custom Buttons: Drive visitors to your website or contact forms.
- Regular Content: Keep the feed active to build engagement and visibility.
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Maintain Brand Consistency Across Platforms
For stronger brand recall:
- Use identical logo files on LinkedIn, X/Twitter, Facebook, Instagram, and your website.
- Follow a consistent brand style guide.
- Maintain equal image quality to avoid pixelation or distortion.
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Final Review and Ongoing Care
After uploading your logo:
- Double-check Company Page layout.
- Verify accurate logo display on all employee profiles.
- Watch for layout or resolution shifts after platform updates.
Ongoing Care:
- Update logos whenever the brand evolves.
- Conduct quarterly audits of images and brand assets.
- Notify team members of changes for consistency across all profiles.
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A polished, well-positioned company logo can significantly boost your brand perception and make your LinkedIn presence more credible. By following these steps, you’ll ensure your brand remains visually consistent and professional across the platform. Start optimizing your LinkedIn Company Page today to make a strong impression on every visitor.
