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How to Add IG Reel to Story on Instagram

Learn how to add an Instagram Reel to your Story, customize it for engagement, and maximize reach with timing, hashtags, and privacy settings.

Honghao Wang

23 Sep 2025 — 3 min read
How to Add IG Reel to Story on Instagram

How to Add IG Reel to Story on Instagram

Instagram offers several dynamic content formats, with Reels and Stories leading the way for creativity and audience engagement. Learning how to add IG reel to story allows you to boost visibility, give your content a second opportunity to shine, and connect with your audience instantly. This guide explains the exact steps, why it matters, and professional tips to maximize reach.

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Understanding Instagram’s Reel and Story Features

Instagram Reels are short-form vertical videos ideal for trends, tutorials, or quick entertainment. At the time of writing, Reels can be up to 90 seconds long and often attract viewers via the Explore page thanks to their viral potential.

Instagram Stories are time-limited posts—be they images, clips, or Reels—that vanish after 24 hours unless saved in Highlights. They sit at the top of follower feeds, ensuring high visibility and quick engagement.

Understanding Instagram’s Reel and Story Features — how to add ig reel to story

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Why Adding Reels to Stories Increases Reach and Engagement

Sharing a Reel to your Story:

  • Positions it at the very top of follower screens.
  • Ensures followers who missed the post in their feed will see it.
  • Creates cross-format promotion that leads to more likes, comments, and shares.

In simpler terms, it’s like giving your content an encore performance for maximum impact.

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Check Privacy Settings for Reels (Public vs Private)

Before posting, confirm your Reel’s privacy aligns with your objectives:

Reel Privacy Setting Effect on Sharing
Public Visible to everyone; Story viewers outside your followers can discover the Reel preview via your Story.
Private Only followers see the Reel within your Story; reduces broad reach.
Close Friends Shared only with a curated list; best for exclusive or niche content.

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Locate Your Reel in the Instagram App

To begin:

  1. Tap your profile icon in the bottom-right.
  2. Open the Reels tab (play icon).
  3. Scroll to the Reel you wish to share.
Locate Your Reel in the Instagram App — how to add ig reel to story

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Use the Paper Plane Share Icon

Below your Reel, tap the paper plane icon to view sharing options.

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Select “Add Reel to Your Story”

From the share menu, choose Add reel to your story. Instagram will open the Story editor with your Reel ready to customize.

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Customize Your Story for Engagement

Make your Story eye-catching:

  • Add text to provide context or a call-to-action.
  • Insert stickers for polls, countdowns, or emoji reactions.
  • Use GIFs to match your Reel’s theme.

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Mention Friends or Tag Brands

Typing @username in the Story editor tags others directly:

  • Alerts tagged users.
  • Inspires reposts.
  • Broadens reach through shared audiences.

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Add Music and Apply Filters

Enhance your Story further:

  • Select tracks from Instagram’s music library.
  • Add AR effects or styles that match your visual brand.

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Adjust Duration and Layout

Using Instagram’s tools:

  • Trim highlights with the scissor tool.
  • Resize or reposition the Reel.
  • Layer in photos or other videos for creative storytelling.
example_story_edit

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Preview and Publish Your Story

Once satisfied:

  1. Tap Preview.
  2. Confirm edits.
  3. Tap Your story or Close Friends to publish.

Your Story will feature the Reel for 24 hours.

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Best Practices for Timing and Frequency

For optimal performance:

  • Post when Insights show followers are most active.
  • Share soon after uploading the Reel.
  • Balance frequency to avoid fatigue.

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Use Hashtags and Location Tags

Stories benefit from discoverability elements:

  • Choose relevant hashtags.
  • Add a location tag to connect locally.

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Track Engagement with Insights

Measure impact using analytics:

Metric Description
Impressions Number of views your Story received.
Replies Messages sent during Story viewing.
Swipe-ups/Link clicks User actions on clickable links if available.
Profile visits Number of viewers navigating to your profile from the Story.

Compare Reel engagement before and after Story sharing to gauge improvement.

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Troubleshooting Common Issues

Missing Share Option

If “Add reel to your story” is absent:

  • Confirm you own the Reel; public Reels from others may need permission.
  • Update Instagram to the latest version.

Sound Problems

Audio may be missing because:

  • Original track was removed for copyright reasons.
  • Story volume is muted; unmute before posting.

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Summary and Next Steps

By mastering how to add IG reel to story, you unlock a powerful strategy to blend Instagram’s short-form and time-sensitive formats. This approach magnifies visibility, drives engagement, and fosters audience growth. Start experimenting with creative Story customizations today, monitor analytics, and refine timing to see your content performance rise. Ready to boost your Instagram presence? Add your next Reel to your Story and watch the difference.

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