How to Add View My Website Link to Your LinkedIn Profile
Learn how to add a View My Website link to your LinkedIn profile using contact info, Creator Mode, Featured section, and posts to boost traffic.
How to Add “View My Website” to Your LinkedIn Profile
Want to boost website traffic directly from LinkedIn? Adding a View My Website link to strategic locations in your profile can significantly increase clicks, generate leads, and promote your personal brand or business. This guide explains how to add View My Website on LinkedIn step-by-step — covering contact info, Creator Mode buttons, Featured section, and even posts and articles — so you can maximize visibility and engagement.
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Understanding LinkedIn Profile Features and Link Placement Options
LinkedIn offers multiple ways to present your website link so it’s visible to profile visitors, followers, and potential clients. The most effective placements include:
- Contact Info — Your site link is stored in a dedicated section.
- Custom Button in Creator Mode — Adds a prominent call-to-action beneath your headline.
- Featured Section — Showcase links, media, and posts in a high-visibility location.
- Within Posts and Articles — Embed URLs in your regular content updates.
| Feature | Visibility | Best Use |
|---|---|---|
| Contact Info | All profile viewers | Permanent link placement |
| Custom Button (Creator Mode) | High prominence near headline | CTA-focused campaigns |
| Featured Section | Below “About” on profile | Landing pages, portfolio |
| Posts/Articles | Followers and connections feed | Event or content promotion |
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Step 1: Log In and Open Your Profile Editing Mode
- Go to LinkedIn.com and sign in.
- Click your profile picture or name at the top navigation bar.
- Select Edit profile or click the pencil icon near your headline.
Profile edit mode gives access to all sections where you can insert your link.
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Step 2: Locate the “Contact Info” Section
To add a permanent website link:
- Scroll down past your headline until you see Contact Info.
- Click its pencil icon to edit.
- Add URLs for websites, phone numbers, and other methods.
The Contact Info area is visible to anyone who views your full profile, making it a reliable location for your View My Website link.
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Step 3: Add Your Website in the “Website” Field
Inside Contact Info edit mode:
- Select Add Website.
- Paste your full URL (include `https://`).
- Select the type:
- Personal
- Company
- Blog
- Portfolio
- Save changes.
Choosing the right category helps viewers understand the purpose of your link.
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Step 4: Use the “Custom Button” in Creator Mode
If Creator Mode is enabled:
- Click the Edit button at the top of your profile.
- Locate Custom Button settings.
- Select a CTA like Visit My Website.
- Add your URL.
Creator Mode places this button just below your headline — perfect for increasing click-through rates.
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Step 5: Write Compelling Link Text and Description
Make sure your CTA resonates with visitors:
- Use action verbs: "Explore My Portfolio".
- Communicate value: Tell people what they’ll gain.
- Keep it short and impactful.
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Step 6: Optimize Your Website for LinkedIn Traffic
Before actively directing LinkedIn users to your site, check:
- Responsive Design — Mobile compatibility is essential.
- Fast Load Times — Optimize images and use caching.
- Intuitive Navigation — Help visitors find content quickly.
- Professional Brand Elements — Maintain credibility.
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Step 7: Add the Link to Posts and Articles
Enhance visibility within your content:
- Place the URL at the end of posts.
- Use shortened links for cleaner formatting.
- Pair with CTAs such as "Learn more".
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Step 8: Leverage LinkedIn’s Featured Section
Feature a landing page in this section:
- Find the Featured block in your profile.
- Click + to add media or a link.
- Paste your URL and craft an appealing description.
Featured content can highlight offers, portfolios, or lead magnets.
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Step 9: Test Your Link Regularly
Prevent lost clicks by:
- Monthly link checks on desktop and mobile.
- Ensuring redirections work as intended.
- Updating URLs when site structures change.
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Step 10: Track LinkedIn Referral Data
Analytics ensure your efforts pay off:
- Create trackable URLs with UTM parameters.
- In Google Analytics, navigate to Acquisition > Social > LinkedIn.
- Monitor bounce rate, time on page, and conversions from LinkedIn visitors.
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Step 11: Rotate Links for Campaigns
When launching new offers:
- Swap your LinkedIn links to relevant landing pages.
- Update Featured items and Creator Mode button accordingly.
Keeping links fresh aligns traffic with your current objectives.
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Advanced Tip: Connect Other Social Channels
To increase engagement:
- Direct visitors to Instagram, YouTube, or X (Twitter) via your website.
- Build a LinkedIn-specific landing page with tailored messaging.
- Offer exclusive deals for LinkedIn traffic.
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Summary and CTA
Adding a View My Website link to your LinkedIn profile is both simple and powerful. Use Contact Info, Creator Mode buttons, Featured content, and regular posts to keep your site in front of viewers. Continuously optimize your website experience, track performance data, and refresh links for campaigns.
Ready to unlock more leads from LinkedIn? Start updating your profile today and turn every view into a potential visitor.
