Enable Reshare on Instagram: Step-by-Step Guide
Learn how to enable resharing on Instagram for posts, stories, reels, and IGTV to boost reach and engagement while maintaining control over your content.
How to Allow Reshare on Instagram: A Complete Guide
If you're looking to boost your reach and engagement on Instagram, learning how to allow reshare on Instagram is essential. The reshare feature lets other users share your posts, stories, reels, and IGTV videos, helping you tap into audiences beyond your own followers. In this guide, you'll learn what resharing means, how to enable it, and strategies to grow your presence while maintaining control over your brand.
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Understanding What "Reshare" Means on Instagram
On Instagram, reshare refers to the ability for other users to share your content — whether it's a post, story, reel, or IGTV video — directly to their own Stories or feed. This feature helps amplify your reach beyond your immediate followers.
Resharing can occur in several ways:
- Reshare to Story: Followers can share your feed posts to their personal Stories.
- Story Repost: Others can repost your original Story if you have tagged them or enabled sharing.
- Reel Sharing: Reels can be sent via direct message or shared to Stories.
- IGTV Sharing: Similar to Reels, IGTV content can be promoted via Stories and direct messages.
The reshare feature is highly valuable for creators, brands, and influencers who want to leverage the viral potential of Instagram without paying for advertisements.
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Difference Between Allowing Reshare to Stories vs Posts
Instagram provides different controls for Stories and posts. It's important to understand the distinction:
| Content Type | How Others Can Reshare | Setting Location |
|---|---|---|
| Feed Posts | Share to their Stories or Direct Messages | Post Settings / Privacy |
| Stories | Repost your Stories they’re tagged in, or share them directly | Story Settings |
| Reels | Share to Stories, Direct Messages, or Save | Reel Settings / Privacy |
| IGTV Videos | Share to Stories, Direct, or within posts | IGTV Settings |
Story resharing tends to be more fleeting (24 hours), while post resharing can keep your content in circulation longer.
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Check if Your Account is Public or Private
Whether you can allow resharing largely depends on your account’s visibility:
- Public Account: Anyone can share your public posts to their Stories.
- Private Account: Resharing is limited; only followers can see your content, and even they might not be able to share beyond direct messages.
To check your status:
- Go to your Instagram Profile.
- Tap the Menu (≡) at the top right.
- Go to Settings and privacy > Account privacy.
- See if the Private account toggle is on or off.
If enabling resharing is key to your strategy, it’s best to keep your account public.
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Enable Reshare in Account Settings (Step-by-Step)
Here’s how to allow reshare on Instagram in your account settings:
- Open the Instagram app.
- Tap the Profile icon in the bottom right.
- Click the Menu (≡) in the top right.
- Select Settings and privacy.
- Choose Sharing and remixes.
- Toggle Allow others to share your posts to their stories ON.
These steps give your followers the option to reshare your content with a clickable link back to your profile, which boosts reach.
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How to Turn On "Allow Sharing to Story" Option for Posts
When you post to your feed, you can control resharing at the post level:
- Before posting, tap Advanced settings.
- Enable Allow sharing to story.
- Publish your post.
Alternatively, for existing posts:
- Go to the post.
- Tap the three dots (⋯) menu.
- Check settings for sharing.
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Enable Resharing for Reels and IGTV Videos
Reels have their own setting for resharing:
- When uploading a Reel, tap Advanced settings.
- Toggle Allow remixing and Allow sharing to story.
For IGTV:
- Open the IGTV video.
- Click the three dots (⋯).
- Verify sharing is enabled.
Note: Disabling remixing will prevent others from reusing your video within their own Reels, but they might still reshare the original.
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Adjust Privacy Settings to Allow Mentions and Tags
Mentions and tags make it even easier for others to reshare your content:
- Go to Settings and privacy.
- Tap Mentions.
- Choose Everyone or People you follow (for more control).
For tags:
- Tap Tags.
- Allow tagging from everyone or choose manual approval.
Allowing mentions and tags ensures that when someone reshapes your content, they can easily credit and link back to you.
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Encourage Followers to Reshare Your Content Ethically
Enabling resharing doesn’t mean losing control over your content. You can encourage ethical behavior by:
- Adding captions like “Feel free to share in your Story!”
- Offering templates or branded assets.
- Setting clear expectations in your bio or posts.
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Troubleshoot Common Issues When Reshare Doesn’t Work
If resharing isn’t working:
- Check your account type: Private accounts limit resharing.
- Review per-post settings: Resharing might be disabled for specific posts.
- Update the app: Older versions may have bugs.
- Log out and back in: Session issues sometimes cause problems.
In some cases, Instagram might disable resharing for content that violates their guidelines.
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Benefits of Allowing Reshare for Engagement and Reach
Allowing resharing can:
- Increase followers organically.
- Build community and brand loyalty.
- Drive traffic to your profile or website.
- Encourage user-generated content.
By letting others spread your content, you tap into networks beyond your own.
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Monitor Analytics to Measure Reshare Impact
Instagram Insights can help track how resharing boosts performance:
- Story shares: Shows how many times your post was shared.
- Reach: See if shares correlate with higher reach.
- Follower growth: Monitor spikes after reshared content.
Regularly reviewing these metrics ensures you can evaluate whether resharing supports your goals.
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Tips to Maintain Brand Integrity While Enabling Resharing
Resharing should align with your brand identity. Implement these tips:
- Use watermarks or consistent branding.
- Avoid posting content you wouldn’t want repurposed.
- Monitor reshared versions for inappropriate edits.
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Final Thoughts and Next Steps
Knowing how to allow reshare on Instagram equips you to make intentional decisions about your visibility. Whether you post for personal enjoyment or professional growth, enabling resharing lets your audience become part of your distribution channel — amplifying your voice and message across more screens.
Summary: By combining the right privacy settings, follower engagement techniques, and ongoing analytics checks, you can fully leverage Instagram’s resharing capabilities without compromising your brand.
Call to Action: Try enabling resharing today and monitor your analytics to see how it impacts your reach — and let your followers help spread your message further than ever before.
