Step-by-Step Guide to Create Multiple Accounts on Instagram
Learn how to create, switch, and manage up to 5 Instagram accounts with unique credentials while following policies and avoiding common pitfalls.

Step-by-Step Guide to Create Multiple Accounts on Instagram
If you’re wondering how to create multiple accounts on Instagram, you’re in good company. From social media managers handling numerous brands to individuals exploring different creative niches, managing more than one profile can be a major advantage. This comprehensive tutorial explains Instagram’s policies, preparation tips, and clear actions for creating, switching, and managing multiple accounts efficiently, while avoiding potential violations.

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Understanding Instagram’s Multiple Account Policy and Limits
Before setting up extra profiles, it’s important to understand Instagram’s rules and restrictions:
- Maximum Accounts: You can add up to 5 accounts to the app on a single device without logging out each time.
- No Cross-Spamming: Accounts for spam, deceptive tactics, or impersonation break Instagram’s Terms of Use.
- Unique Credentials: Each account must have its own email address or phone number; duplicate credentials are not permitted.
Adhering to these ensures your accounts avoid being suspended or restricted.
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Reasons You Might Need Multiple Instagram Accounts
There are many valid reasons to have more than one Instagram profile:
- Business vs. Personal: Separate professional content from personal updates.
- Different Niches: Maintain different accounts for separate topics (e.g., fashion, travel, cooking).
- Community Management: Handle client or brand accounts more effectively.
- Experimental Content: Trial new ideas without risking engagement on your primary account.
- One-Off Campaigns: Create temporary accounts to support special events or launches.
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Prepare Unique Email Addresses or Phone Numbers
Since each Instagram account requires unique login credentials, you should prepare them first:
- Separate Email Addresses: Create new ones using Gmail, Outlook, or your own domain.
- Distinct Phone Numbers: Use VoIP services or devices with dual SIM capabilities.
Pro Tip: Store all credentials safely in a reputable password manager.
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Step-by-Step Guide to Create an Additional Instagram Account In-App
On Instagram Mobile App (iOS/Android)
- Open Instagram on your device.
- Navigate to your profile by tapping the bottom-right icon.
- Tap the hamburger menu (☰) and choose Settings and privacy.
- Scroll down and tap Add account.
- Select Create new account.
- Choose a unique username and tap Next.
- Enter a new email address or phone number.
- Follow the prompts to complete signup.
- Verify your details via email or SMS to activate.
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Tip: If you’ve reached Instagram’s 5-account limit, log out of one before adding a new account.
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How to Switch Between Accounts Without Logging Out
Switching saved accounts is quick:
- Go to your profile.
- Tap your username at the top of the screen.
- Choose the account to use from the drop-down menu.
This avoids repetitive logins and speeds up content posting.
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Managing Notifications for Each Account Effectively
By default, Instagram bundles notifications for all added accounts. Avoid overload by managing them separately:
- Per-Account Settings: In Settings → Notifications, adjust for each logged-in account.
- Choose Essential Alerts Only: Disable likes/comments for secondary accounts if not vital.
- Limit Email/SMS Alerts: Deactivate if you don’t need them.
Notification Type | Main Account | Secondary Account |
---|---|---|
Likes & Comments | Enabled | Disabled |
Messages | Enabled | Enabled |
Live Video Alerts | Enabled | Disabled |
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Tips for Separating Content Strategies Between Accounts
To keep followers engaged on each profile:
- Establish Specific Goals: Make each account’s purpose clear.
- Unique Visual Identity: Different colors, fonts, and content themes set them apart.
- Separate Hashtags: Avoid overlap so each profile reaches distinct audiences.
- Plan Ahead: Use scheduling tools like Buffer, Later, or Meta Business Suite.
- Track Analytics Individually: Analyze results per account to inform strategy.
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Privacy and Security Guidelines for Multiple Accounts
Maintaining strong security practices is crucial:
- Strong, Unique Passwords: Never reuse passwords across accounts.
- Two-Factor Authentication (2FA): Adds extra protection against unauthorized access.
- Monitor Authorized Apps: Review and revoke suspicious third-party access.
- Limit Logins to Trusted Devices: Avoid public computers or unsecured networks.
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How to Remove or Delete an Account from Your Device
Remove (Log Out of) an Account
- Go to your profile.
- Tap your username, select the account.
- Navigate to Settings → Log out of [username].
- Decide if you want to save login info for future use.
Permanently Delete an Account
- Visit Instagram’s Delete Your Account page via a browser.
- Select a deletion reason, confirm your password, and proceed.
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FAQ: Common Issues When Creating or Switching Accounts
Q1: Why does Instagram say my email is already in use?
A: You must use a unique email for each account; Gmail aliases with dots or plus signs can help.
Q2: Can I link accounts publicly?
A: No public linking is offered, though you can manage them together in the app.
Q3: What if I forget my password?
A: Use the Forgot password? feature to reset via the linked email or phone.
Q4: Can I post to multiple accounts at once?
A: Not natively. Use approved scheduling tools that support multi-account posting.
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Final Thoughts
Effectively managing multiple Instagram profiles is not only possible — it’s powerful. By knowing Instagram’s account limits, preparing unique credentials, optimizing notifications, and creating distinct content strategies, you can maintain each profile with clarity and impact. Whether juggling personal passions, business ventures, or client accounts, proper setup and disciplined management help you stay organized and safe.
Now that you know how to create multiple accounts on Instagram, take the first step: set up your next profile and start crafting tailored content for every audience. Your Instagram presence just got a whole lot more versatile.