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instagram account setup

How to Create New IG Account Step-by-Step Guide

Learn how to create a new Instagram account with setup tips, profile optimization, and security steps to start strong and grow your audience.

Honghao Wang

22 Sep 2025 — 4 min read
How to Create New IG Account Step-by-Step Guide

How to Create New IG Account: Step-by-Step Guide

Creating a new Instagram (IG) account is simple, but if you want to boost your visibility, grow your audience, or establish a brand, a strategic approach from the very beginning is essential. In this guide, you’ll learn how to create new IG account from scratch, including setup tips, optimization steps, and security measures to help you start strong and avoid common pitfalls.

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Understanding Instagram Account Types

Before signing up, it’s important to know the three main account types:

Account Type Purpose Best For
Personal Standard account for sharing photos and connecting socially. Friends, family, casual sharing.
Professional/Business Designed for brands and companies with analytics and ads. Businesses, marketers, entrepreneurs.
Creator Optimized for influencers, content creators, artists. Bloggers, influencers, public figures.

Choosing the right type early will unlock the right tools — from audience insights to promotional features.

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Decide on Purpose and Username Before Signup

A clear purpose guides your content and engagement strategy. Ask yourself:

  • Are you building a personal presence or a company brand?
  • Will your posts be public or private?
  • Do you want analytics or advertising tools?

The username is your identity on IG. Keep it short, memorable, and relevant to your niche. Avoid excessive numbers or symbols to ensure easy searchability.

username planning

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Download the Instagram App or Use the Desktop Site

You can sign up in two main ways:

  1. Mobile App: Available on iOS (App Store) and Android (Google Play Store).
  2. Desktop Site: Via instagram.com.

Although the desktop version works for signup, the mobile app offers the full suite of features — Stories, Reels, and more.

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Create Account Using Email, Phone Number, or Facebook Login

Instagram offers multiple registration methods:

  • Email: Ideal for professional use; separate from personal email for better management.
  • Phone Number: Quick verification and easier password recovery.
  • Facebook Login: Fast if you already have Facebook — links accounts for cross-posting.

Fill in your full name (real or brand) and birth date to proceed.

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Set a Strong Password and Enable Two-Factor Authentication

Security keeps your IG safe from hacks. Use a strong password with:

  • Uppercase and lowercase letters
  • Numbers
  • Symbols

Example password format:

Th!sIsStr0ng2024#

After signup, enable two-factor authentication at Settings → Security → Two-Factor Authentication — via SMS codes or authentication apps.

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Choose a Recognizable Profile Photo

Your profile photo should clearly represent you or your brand.

Tips:

  • Use a crisp, high-resolution image.
  • For personal accounts, a centered, clear headshot works best.
  • For brands, a simple logo without clutter is ideal.
profile photo

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Fill Out Bio With Key Info and Links

Your Instagram bio is prime SEO-friendly space. Within the 150-character limit:

  • Explain what followers will get from your account.
  • State your niche or mission.
  • Include a clickable link (website, online store, or top content).

Example:

📷 Travel & Lifestyle | ✈ Journey with me
🌏 Exploring cultures & cuisines
🔗 www.mytravelblog.com

Enhance readability with line breaks and emojis.

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Adjust Privacy and Notification Settings

Go to Settings → Privacy to control:

  • Public or private visibility
  • Comment and messaging permissions
  • Tagging settings

In Settings → Notifications, manage alerts for likes, comments, follows, and DMs to avoid overload.

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Follow Initial Account Suggestions to Build Connections

When signing up, IG suggests accounts based on interests. Follow relevant ones to improve your content feed and discover collaborators.

Pro tip: Start with a mix of:

  • Friends and family
  • Industry influencers
  • High-engagement, niche-relevant pages

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Explore and Customize Feed Preferences

Your feed adapts to your activity. To shape it:

  • Like and comment on desired content types.
  • Mark “Not Interested” on unrelated posts.
  • Mute accounts instead of unfollowing to keep connections intact.

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Start Posting Your First Photo, Reel, or Story

Instagram offers rich content options:

  • Photo posts
  • Carousels (multiple images)
  • Reels (15–90 second videos)
  • Stories (disappear after 24 hours)

Post your first content soon after signup to kickstart engagement.

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Learn and Apply Community Guidelines for Safe Interactions

IG’s Community Guidelines highlight:

  • Respectful interactions
  • No hate speech
  • No explicit or harmful content
  • Avoid spam techniques

Violations may result in suspension or permanent bans.

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Tips for Keeping Account Secure and Avoiding Fake Followers

For safe, authentic growth:

  • Change passwords every 3–6 months.
  • Maintain two-factor authentication.
  • Avoid suspicious links in DMs.
  • Don’t buy followers — they harm credibility and engagement.
security tips

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How to Switch Between Multiple Accounts Easily

To manage multiple IG profiles:

  1. On your profile, tap your username.
  2. Select Add Account and log in.
  3. Switch profiles by tapping your username again.

Keep each account’s purpose and branding distinct.

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Summary

Setting up a new Instagram account involves more than just filling in a few fields — it’s about making intentional choices that shape your online identity. By following these steps on how to create new IG account, you’ll create a profile that’s secure, optimized, and ready to engage followers.

Take the first step today: sign up, personalize your account, and share your first post to start building your presence on one of the world’s most engaging social platforms.

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