Pinteresting Plans to Boost Traffic and Increase Sales
Learn how to create a strategic Pinterest marketing plan with keyword research, seasonal content, and visual design to drive traffic and boost sales.
Pinteresting Plans to Boost Traffic and Increase Sales
Pinterest is more than a social media channel — it’s a visual search engine that can deliver highly targeted traffic and convert browsers into paying customers. Developing effective Pinteresting plans means crafting a strategic roadmap to take advantage of Pinterest’s search algorithm, appealing visual formats, and audience intent. Done right, this approach can significantly amplify your brand visibility, increase website visits, and ultimately, boost your sales.
In this enhanced guide, we’ll go through a step-by-step Pinterest marketing plan covering goal-setting, keyword research, seasonal content planning, visually appealing pin design, SEO optimization, scheduling, analytics, and ongoing improvements.
---
Define Your Pinterest Marketing Goals
Before designing pins or boards, clarify what success means for your brand. Pinterest can help you achieve a range of objectives:
- Traffic: Drive targeted visitors to your site, blog, or e-commerce store.
- Leads: Capture email sign-ups, freebie downloads, or webinar registrations.
- Sales: Prompt conversions on your products or services.
When your goals are explicit, you can tailor pin formats, headlines, and calls-to-action (CTAs) to match. For instance, sales-oriented goals should feature pricing, product details, and direct store links.
---
Research Your Niche Keywords on Pinterest
Since Pinterest is essentially a search engine, keyword targeting ensures your pins appear in relevant searches.
- Pinterest Search Suggestions: Start with a broad term in the search bar and take note of suggested long-tail variations.
- Pinterest Trends Tool: Discover what’s trending throughout the year.
- Competitor Boards: Examine top competitor pins for keyword placement in titles, descriptions, and board names.
By targeting the same keywords your audience already uses, you improve your chances of being discovered by solution-seeking pinners.
---
Create a Pinterest Content Calendar
Consistency is pivotal for visibility and algorithm performance. A Pinterest content calendar will help you publish timely, relevant content aligned with both seasonal peaks and evergreen interest:
- Seasonal Content: Holidays, events, and time-specific trends in your niche.
- Evergreen Content: Topics that remain useful year-round.
| Month | Seasonal Topic Example | Evergreen Topic Example |
|---|---|---|
| January | Winter home décor ideas | Productivity tips |
| April | Easter brunch recipes | Healthy meal prep |
| October | Halloween costume ideas | DIY home projects |
Always post 30–45 days before seasonal events so your pins can gain momentum.
---
Design Visually Consistent Pins
Pinterest is driven by visuals, so your pins should be recognizably on-brand:
- Limit your palette to brand colors and use up to 2–3 fonts.
- Maintain consistent layout patterns for visual cohesion.
- Add your logo or URL subtly for brand attribution.
Vertical images (1000 × 1500 px) with bold, easy-to-read text overlays tend to get higher engagement. Test images with high contrast to make them stand out in busy feeds.
---
Write Compelling Titles and Descriptions
Well-written, keyword-aligned text boosts Pinterest SEO and click-through potential.
- Titles: Put your main keyword up front. Keep it concise yet enticing, ideally between 50–60 characters.
- Descriptions: Use strategic keyword placement without sounding artificial. Offer value and context to encourage clicks.
Example:
> Title: “10 Pinteresting Plans for Summer Party Success”
> Description: “Discover creative summer décor, recipes, and DIY tips to elevate your gatherings. Perfect for anyone seeking Pinterest inspiration for warm-weather celebrations.”
---
Use Rich Pins and Optimize Board Descriptions
Rich Pins automatically pull metadata from your website, displaying product prices, availability, article titles, or recipe ingredients directly on the pin.
Board Optimization Tips:
- Include relevant keywords in the board title.
- Write descriptive, keyword-integrated summaries that explain the type of content saved there.
---
Schedule Pins at Optimal Times
Timing affects engagement rates. Tools like Tailwind or Pinterest’s native scheduler let you:
- Prepare a month’s worth of pins in advance.
- Share to multiple related boards.
- Publish during high-traffic periods (most niches perform best on evenings, weekends, or during early mornings).
---
Monitor Pinterest Analytics for Insights
Track performance to learn which Pinteresting plans deliver the best ROI. Key metrics include:
| Metric | What It Measures | Why It Matters |
|---|---|---|
| Impressions | How often your pin appears in feeds/searches | Shows reach potential |
| Saves | Number of times users save your pin | Indicates strong audience interest |
| Clicks | Link clicks from your pin | Measures referral traffic |
| Conversions | Sales or lead sign-ups from clicks | Reveals ROI from Pinterest activity |
Regular analytics reviews reveal trends and identify which visuals and topics generate peak interaction.
---
Experiment with A/B Testing
A/B testing allows you to refine your approach:
- Change one variable at a time: text style, CTA phrasing, or color palette.
- Evaluate performance differences in saves, clicks, and conversions.
- Apply winning styles across future pins.
---
Integrate Pinterest with Other Marketing Channels
Pinterest works best within a broader digital ecosystem:
- Insert Pinterest-friendly images into blog posts for organic shares.
- Drive traffic to relevant boards from Instagram or Facebook.
- Embed boards on your website to keep visitors engaged longer.
---
Refresh and Re-Pin Evergreen Winners
Leverage Pinterest’s content longevity by periodically updating your highest performers:
- Modernize the title with current keywords.
- Refresh designs with updated images or styles.
- Re-pin to both core and newly created boards for fresh audience exposure.
---
Avoid Frequent Mistakes
Sidestep common pitfalls that can derail a strong Pinterest strategy:
- Low-Quality Images: Reduce trust and visibility.
- Neglecting Keywords: Limits discovery potential.
- Irregular Posting: Prevents momentum from building.
- Skipping Analytics: Makes data-driven improvements impossible.
---
Conclusion & Next Steps
Success with Pinterest comes from more than “pretty pictures.” A well-crafted Pinteresting plan involves goal clarity, keyword-rich SEO, strong visuals, and continuous testing. By aligning evergreen and seasonal content, staying visually consistent, and integrating insights from analytics, you can grow impressions, clicks, and conversions month after month.
Start applying these strategies today to transform your Pinterest profile into a steady, reliable source of traffic, leads, and sales — and watch your pins become powerful growth tools for your brand.
