How to Find Pinterest Marketing Jobs and Get Hired
Learn how to find Pinterest marketing jobs, build key skills, optimize your resume, and showcase a portfolio to get hired in this niche field.
How to Find Pinterest Marketing Jobs and Get Hired
Pinterest is more than a platform for inspiration—it’s a visual discovery engine leveraged by millions to explore products, ideas, and brands. As more companies realize its marketing potential, Pinterest marketing jobs have become a sought-after niche for professionals skilled in visual storytelling, search optimization, and digital strategy. This comprehensive guide will show you how to identify opportunities, build the right skill set, and secure your next Pinterest marketing role.
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Understanding the Pinterest Marketing Job Landscape
Pinterest marketing roles vary greatly depending on company size, industry, and marketing setup. Some organizations hire dedicated Pinterest managers, while others expect social media teams to manage Pinterest alongside other channels.
Common Roles
- Pinterest Marketing Manager
- Social Media Strategist
- Content Creator
- SEO Specialist (Pinterest-focused)
- Digital Marketing Analyst
Industries Recruiting Pinterest Experts
- E-commerce (fashion, beauty, home décor)
- Travel and Hospitality
- Food and Beverage
- DIY, Crafts, and Lifestyle
- Publishing and Media
Remote vs. In-office Work
Many Pinterest marketing jobs are remote-friendly, making them accessible to candidates globally. Startups and digital-first brands often offer fully remote roles, while agencies or larger corporations may prefer hybrid or in-office arrangements.
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Key Skills Employers Seek
To excel in Pinterest marketing roles, you need a balanced skill set combining creativity with analytics. Pinterest success depends on eye-catching content backed by measurable performance.
Must-Have Skills
- Pinterest SEO — Keyword optimization for Pin titles, descriptions, and boards.
- Visual Design — Creating scroll-stopping Pins in Canva, Photoshop, or other design platforms.
- Analytics — Monitoring performance through Pinterest Analytics and Google Analytics.
- Content Strategy — Structuring Pin schedules, seasonal campaigns, and multi-channel integrations.
Extra skills such as copywriting, algorithm insights, and trend forecasting can enhance your value considerably.
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Building a Targeted Portfolio
An employer’s first question is often, “Can you deliver measurable results?” A professional portfolio showcasing successful Pinterest campaigns positions you as a credible candidate.
Key Portfolio Elements
- Pin Design Samples — Include static, video, and carousel examples.
- Campaign Case Studies — Detail objectives, actions, and outcomes.
- Analytics Snapshots — Provide CTRs, impressions, saves, and traffic metrics.
Example case study structure:
| Section | Details |
|---|---|
| Objective | Increase product page visits from Pinterest by 30% in 3 months |
| Strategy | Optimized Pin titles/descriptions with keywords, launched seasonal campaigns |
| Results | Achieved 45% traffic growth and a 12% sales boost |
Keep your portfolio accessible online, linking it in your resume, LinkedIn profile, and job applications.
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Optimizing Your LinkedIn and Resume
Recruiters often search for specific Pinterest-related expertise on LinkedIn. Craft your resume and profile to reflect those niche skills.
LinkedIn Tips
- Use targeted keywords like “Pinterest Marketing Jobs,” “Pinterest Strategy,” and “Pinterest Ads.”
- Display your portfolio in the "Featured" section.
- Share posts on Pinterest industry trends, campaign insights, or design tips.
Resume Optimization
- Include measurable achievements: “Expanded monthly Pinterest views from 10K to 80K.”
- Use concise bullet points for readability.
- Highlight certifications such as Google Analytics or design software training.
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Using Niche Job Boards and Freelance Marketplaces
While Indeed and LinkedIn have general listings, niche boards often feature more relevant Pinterest vacancies.
Recommended Job Sources
- Social Media-specific Boards — SocialMediaJobs.com, Mediabistro
- Creative Work Boards — Dribbble Jobs, Behance Job List
- Freelance Platforms — Upwork, Fiverr, Freelancer
Set job alerts for “Pinterest marketing jobs” and monitor them daily.
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Networking with Pinterest Marketers
Networking can uncover hidden opportunities not advertised publicly.
Where to Network
- Pinterest-focused Facebook Groups
- Online Marketing Forums
- Pinterest Creator Community
- Industry Conferences & Webinars
Participate by offering insights, collaborating on side projects, or giving constructive feedback.
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Preparing for Interviews
Expect practical questions or tasks to assess your Pinterest marketing skills.
Preparation Checklist:
- Audit the company’s current Pinterest account.
- Develop tailored strategies, including keyword targeting and visual enhancements.
- Prepare to explain ROI measurement for Pinterest campaigns.
Example interview question:
"How would you use Pinterest to boost sales during the holiday season?"
A solid response might cover seasonal keyword research, festive Pin templates, and targeted ad campaigns.
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Considering Freelance and Contract Work
If entering a full-time role proves challenging, start with freelance contracts to build credibility and a portfolio.
Advantages:
- Rapid portfolio growth.
- Flexible working hours.
- Exposure to varied industries.
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Staying Updated on Pinterest Trends
Pinterest constantly evolves with new features and strategies.
Ways to Stay Current
- Subscribe to Pinterest’s official blog.
- Follow leading Pinterest marketers on LinkedIn and Twitter.
- Experiment with features like Idea Pins or Shop the Look.
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Negotiating Salary and Benefits
Salary for Pinterest marketing jobs varies based on role, industry, and experience. Negotiation is key to securing a package that reflects your skill set.
Industry Benchmarks
| Role | Average Salary (US) |
|---|---|
| Pinterest Marketing Manager | $60,000 - $85,000 |
| Social Media Strategist (Pinterest focus) | $50,000 - $70,000 |
| Freelance Pinterest Specialist | $25 - $50/hr |
Remember to consider benefits, remote flexibility, and career growth potential.
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Conclusion
Breaking into Pinterest marketing requires a fusion of design creativity, SEO strategy, and analytics-driven decision-making. By building a compelling portfolio, targeting your LinkedIn and resume for the right keywords, leveraging niche job boards, and networking strategically, you can position yourself as an in-demand Pinterest marketing professional.
Whether you aim for full-time employment or freelance opportunities, ongoing trend awareness and skill development will help you stay competitive. Start refining your skills today, and put yourself in front of the recruiters who are hiring for Pinterest marketing jobs.
