Tag a Company in Your LinkedIn Post Step-by-Step Guide
Learn how to tag a company in a LinkedIn post using the @mention feature, with step-by-step instructions, troubleshooting tips, and best practices.
Tag a Company in Your LinkedIn Post – Step-by-Step Guide
LinkedIn offers professionals powerful tools to connect, network, and highlight relevant businesses in posts. One of the most effective yet sometimes overlooked methods is to tag a company in a LinkedIn post using LinkedIn’s `@mention` feature. Doing this helps ensure your post reaches the right audience, boosts engagement, and creates strategic visibility for both you and the brand. In this guide, you’ll learn exactly how to link a company in a LinkedIn post — with tips, troubleshooting steps, and best practices to make it impactful.
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Understanding LinkedIn’s @mention Feature and Its Limitations
LinkedIn’s `@mention` feature allows you to tag people and companies directly in your post text. When used, the tagged company receives a notification, and your post gains visibility in relation to them, subject to privacy and algorithm rules.
Limitations to note:
- The company must have an official LinkedIn Page.
- Mentions work in posts, comments, and certain reshares—not in private messages.
- Names with special characters or unusual formatting may require exact spelling.
- Some pages may restrict tagging based on privacy or visibility settings.
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Search and Verify the Company’s Official LinkedIn Page Before Posting
Before writing your post, ensure you have located the correct official page:
- Use LinkedIn’s search bar.
- Apply the Companies filter.
- Verify the logo, description, and follower count to avoid tagging imposters.
- Note exact spelling, capitalization, or punctuation nuances.
This preparation removes guesswork and prevents tagging the wrong entity.
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Start Your Post and Type “@” Followed by the Company Name
Creating the tag is straightforward:
- Begin typing your post in LinkedIn’s post composer.
- When ready to tag, type @ immediately followed by the company’s name (no space before).
- LinkedIn will trigger a drop-down menu with possible matches.
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Select the Correct Company from the Drop-Down Suggestions
Once you type @CompanyName, LinkedIn suggests matches based on your entry:
- Check logo, name format, and location to ensure accuracy.
- For companies with similar names, verify against your earlier research.
- Selecting the right page makes the tag clickable and correctly linked.
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Troubleshooting if the Company Doesn’t Appear
If the company isn’t appearing:
- Re-check spelling for typos.
- Ensure their LinkedIn Page is public and active.
- Refresh your browser or clear the cache.
- Test both desktop and mobile posting environments.
Occasionally, one device may retrieve tag suggestions more reliably than another.
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Tips for Linking Multiple Companies in One Post
When tagging more than one company:
- Add each tag individually with `@`.
- Keep messaging clear—too many tags may distract readers.
- If they are partners, group tags contextually within a single sentence for readability.
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Best Practices for Company Tagging
Tagging companies should be strategic as well as technical. Consider:
- Context: Explain why the company is relevant in your post.
- Professionalism: Maintain a respectful, non-controversial tone.
- Timing: Publish when both your audience and the company’s followers are active.
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How Linked Companies Appear to Your Readers and in Analytics
When you tag a company:
- Readers see a clickable, highlighted company name.
- Clicking the link directs to the official LinkedIn Page.
- Analytics may show increased impressions from the company’s follower network.
| Element | Reader View | Impact |
|---|---|---|
| Clickable Company Name | Highlighted, Bold | Encourages direct page visits |
| Notification Sent | Company admins see notifications | Increases chance of reshare |
| Algorithm Signal | Extra relevance metadata | May boost feed visibility |
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Enhancing Engagement by Pairing Company Link with Hashtags and Visuals
Amplify your post’s reach by:
- Using specific hashtags (#Marketing, #TechPartnership) alongside the company tag.
- Adding related visuals such as logos, event photos, or product images.
- Combining tag and hashtag in the same sentence to reinforce topical relevance.
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Compliance and Etiquette Guidelines when Mentioning Companies
Follow brand guidelines and LinkedIn policies:
- Avoid misrepresentation of partnerships or endorsements.
- Steer clear of negative context unless factually supported.
- Comply with LinkedIn’s Professional Community Policies.
- Check company press kits for permitted naming conventions or imagery.
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Example Post Formats
Here are structured examples for posts with company tags:
Announcement Post
> Thrilled to announce our new collaboration with @TechInnovators! Exciting developments ahead for #AI and #CloudComputing.
Partnership Showcase
> @EcoSolutions and @GreenBuild unite to create sustainable housing solutions that benefit communities worldwide.
Case Study Spotlight
> Our recent work with @DataMetrics reduced operational costs by 30%. Full story coming soon.
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Review and Publish: Final Checklist
Before posting, ensure:
- All tags link to intended company pages.
- Names and descriptions are spelled correctly.
- Tone remains professional.
- Visuals are optimized and match context.
- Hashtags support targeted reach.
- The post preview looks good on both desktop and mobile.
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Summary
Tagging a company on LinkedIn is more than a convenient mention — it’s a strategy to increase post visibility and strengthen professional relationships. By searching for the correct official page, using the `@mention` properly, and pairing tags with strong visuals and hashtags, you can make your LinkedIn content more engaging and discoverable. Start incorporating company tags today to connect your message with the right audiences and expand your reach.
