How to Make a Creator Account Private on Instagram
Learn how to set an Instagram creator account to private, manage follower requests, and filter comments to keep your audience safe and authentic.

How to Make a Creator Account Private on Instagram
If you’ve been asking yourself how to make a creator account private on Instagram, you’re likely seeking more control over your audience while retaining Instagram’s creator tools. This comprehensive guide explains exactly what a creator account is, the pros and cons of going private, and the precise steps to adjust your privacy settings—helping you protect your content without losing your creative edge.

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Understanding a Creator Account and Its Default Privacy Settings
A Creator Account on Instagram is designed for influencers, public figures, content creators, and artists. It offers advanced analytics (Insights), flexible messaging options, and brand collaboration tools.
By default, creator accounts are public, which means:
- Anyone can follow without approval.
- All posts, stories, and highlights are visible to non-followers.
- Your profile appears in search results and suggested accounts.
The public setting is ideal for visibility and growth but can expose creators to unwanted attention and spam.
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Pros and Cons of Making a Creator Account Private
Before changing your visibility settings, weigh the advantages and drawbacks:
Pros | Cons |
---|---|
Improved control over who sees your content | Reduced discoverability in searches |
Protection from spam accounts and trolls | Lower potential audience growth rate |
Better moderation of follower requests | Potentially fewer brand partnerships |
For creators prioritizing community quality over quantity, privacy can be a strategic choice. Those aiming for rapid audience expansion may prefer staying public.
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Platform-Specific Limitations You Should Know
Not all platforms treat creator or business accounts the same way when it comes to privacy.
- Creator accounts can be set to private like personal accounts.
- You retain insights and messaging features after switching to private.
TikTok
- Business accounts cannot be private.
- Personal accounts can be private, but TikTok Pro (creator analytics) works only in public mode.
- Pages cannot be fully private.
- You can limit post visibility and control who can follow you.
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Step-by-Step Guide: How to Make Your Instagram Creator Account Private
Follow these steps to make your account private:
- Open Instagram App – Log in to your creator account.
- Go to Profile – Tap your profile picture icon in the bottom right.
- Access Settings – Tap the menu (☰) in the upper right, then select Settings and privacy.
- Select Account Privacy – Scroll to Account privacy.
- Switch to Private Account – Toggle Private account on.

Profile -> Menu -> Settings and privacy -> Account privacy -> Private account [ON]
Once private, new followers must send a request, which you can approve or ignore.
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Adjusting Follower Approval Settings
To manage who follows you:
- Review Requests Promptly: Prevent backlogs by checking requests regularly.
- Verify Accounts: Check requesters’ profiles for authenticity before approval.
- Remove Followers: Remove unwanted followers without notifying them.
How to remove a follower:
- Go to your followers list.
- Locate the follower.
- Tap Remove next to their name.
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Managing Comments and Messages for More Privacy
Even with a private account, followers can comment and send messages. Control interactions with:
- Comment Filters: Block offensive words and require manual review.
- Message Requests: Restrict messages to followers or block them completely.
Enable Comment Filters:
- Go to Settings and privacy.
- Tap Privacy > Comments.
- Turn on Manual filter and enter blocked words.
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Reviewing Tagged Posts and Mention Settings
Limit how others engage with your content by adjusting:
- Tags: Set “Who can tag you” to People you follow or No one.
- Mentions: Restrict mentions to close connections.
Steps:
- Go to Settings and privacy.
- Tap Privacy > Tags or Mentions.
- Adjust settings to suit your preferences.
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Hiding Activity Status on a Creator Account
Activity Status lets followers and DM contacts see when you’re online. To hide:
- Go to Settings and privacy.
- Tap Privacy > Activity Status.
- Switch off Show Activity Status.
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Controlling Story Visibility with Close Friends
Stories drive engagement but can be restricted for privacy:
- Close Friends List: Share private stories only with trusted followers.
- Custom Story Limits: Hide stories from specific accounts.
Customize Story Settings:
- Profile menu → Settings and privacy → Privacy → Story.
- Use Hide Story From to block specific viewers.
- Add trusted followers to Close Friends.

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Best Practices to Balance Growth and Privacy
To safeguard your content while still growing:
- Set Boundaries: Define acceptable engagement levels.
- Audit Followers: Remove suspicious accounts promptly.
- Leverage Insights: Use analytics to understand your audience.
- Expand Elsewhere: Keep Instagram private while growing publicly on other platforms.
- Strategize Content: Publish public-friendly posts when seeking discovery.
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Final Thoughts
Setting your creator account to private allows you to filter your audience while keeping most Instagram creator tools active. By following the steps in this guide, you can effectively make your creator account private and cultivate a safe, high-quality community.
Privacy isn’t static—review and update settings regularly as your audience and platform policies evolve. Ready to protect your content and focus on your most engaged followers? Start adjusting your privacy controls today for a better creator experience.