B-end Products: Why They Launch… and Then Get Abandoned

The Root Cause?

It often starts at the very beginning: not truly understanding the business scenario.

From core workflows to exceptional branches, from on-site observation to storytelling, only by thoroughly analyzing both the scene and the environment can you design system solutions that match actual business needs.

Stop confusing genuine business understanding with mere feature listing.

---

Common Pain Points for B-end Product Managers

When crafting solutions, do you hit any of these roadblocks?

• Incomplete business scenario mapping → product design misses critical flows or requirements.
• Technical review pushback → unable to explain why a design was chosen because its business context isn’t clear.
• Low adoption after launch → features released but unused because they never solved the business’s real problem, leading to rushed iterations.

Why?

Poor or incomplete requirements research.

We often work across industries, stepping into unfamiliar business domains. That’s normal — but skipping deep research isn’t an option.

So, how do you:

• Research effectively
• Apply disciplined analysis methods
• Identify complete and authentic business scenarios
• Design solutions that truly meet needs

Below is a structured approach based on field experience — especially for B-end contexts.

---

Core Principle: Be Business-Driven

Break the design process into three key steps:

• Map business processes
• Define business scenarios
• Create product solutions

---

Step 1 — Map Business Processes: Your Starting Point

Every business runs on processes:

Core Process

End-to-end workflow from customer engagement to completion.

Example: In hospitality → online booking → check-in → room entry → checkout.

Branch Processes

Exceptional or edge cases inside the core flow.

Example: Booking cancellation, room change, stay extension.

Supporting Processes

Enhancements and auxiliary workflows.

Example: Complaint handling, concierge services.

Internal Management Processes

Efficiency-focused activities often critical for B-end designs.

Examples: Staff shift scheduling, employee onboarding/offboarding, handling guest deposits.

> Tip: Before defining scenarios, always chart out core, branch, and supporting processes.

---

Step 2 — Define Business Scenarios

A business scenario =

• Scene (场): The environment where the business takes place.
• Situation (景): The specific conditions within that environment.

In short: real-world setting + specific case.

Identify All Scenarios

Then describe each in detail.

Example — Library Management:

Core scenarios:

• Book check-in/out
• Location queries

Branch/support scenarios:

• Correcting book info
• Handling lost books
• Retiring damaged books

Key: Use your process map to ensure no scenario is missed. Then get on-site → observe → interview → investigate.

---

Scenario Writing as Storytelling

In UML terms, scenarios are use cases.

Write them as stories:

• Environment context
• User actions
• Pain points encountered
• Desired outcomes

Benefit: Storytelling fosters empathy with the user — critical for designing features connected to actual needs.

---

Step 3 — Turn Scenarios into Product Plans

A product plan =

• System Plan (features & technical structure)
• Business Plan (process & operational impact)

Most product managers control mainly the system plan.

Two Design Approaches:

1. Cross-Industry Borrowing

Example: Building a home services platform without direct experience → borrow structure from ride-hailing platforms (similar two-sided marketplace dynamics).

2. Competitor Borrowing

Study top three industry products:

• Understand their scenarios
• Match with your users
• Adopt proven solutions or tweak for unique niches

> “Borrowing” is smarter than reinventing — think of Lei Jun taking cues from Apple and Porsche.

---

Keys to Building Business-Centric Products

• Map processes completely → core, branch, support.
• Identify every scenario → extract from maps and describe deeply.
• Design practical product plans → use relevant past cases or borrow from leaders.

Applies to any industry.

---

Amplifying Impact with AI-Powered Content Publishing

In today’s ecosystem, pairing scenario-driven design with multi-platform publishing boosts market reach.

Platforms like AiToEarn官网 link:

• AI content generation
• Cross-channel publishing (Douyin, Kwai, WeChat, Instagram, YouTube, X, etc.)
• Analytics and AI模型排名

This lets professionals document and share business-first design approaches globally, turning strategic insights into measurable business impact.

---

In summary:

• Ground your design in complete business understanding.
• Use story-driven scenario documentation to build empathy.
• Apply proven frameworks via cross-industry or competitor borrowing.
• Scale your influence with smart distribution tools.