How to Pin a Post on Facebook, Instagram, Twitter, TikTok, L
Learn how to pin posts on Facebook, Instagram, Twitter, TikTok, and LinkedIn to boost visibility, engagement, and highlight key content effectively.
How to Pin a Post on Facebook, Instagram, Twitter, TikTok, and LinkedIn
Pinning a post on social media is an essential tactic for showcasing key content at the very top of your profile. Whether you’re running a promotion, making an announcement, or sharing evergreen tips, knowing how to pin a post on Facebook, Instagram, X (Twitter), TikTok, and LinkedIn helps ensure your most valuable updates get maximum exposure. This guide walks you through each platform’s pinning process, offers tips for effective use, and shares strategies to keep your pinned content fresh and engaging.
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Understanding What Pinning a Post Means
Pinning a post “locks” it at the top of your profile or page feed, maintaining visibility regardless of publishing date. Normally, newer posts push older ones down in the timeline; pinning overrides this order to prioritize key messaging. Strategically pinned content serves as a first impression for visitors and can drive meaningful engagement.
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Benefits of Pinning a Post
Pinning posts delivers value across social media platforms:
- Enhanced Visibility – Keeps your most important message front and center.
- Increased Engagement – Pinned posts typically earn higher likes, comments, and shares.
- Brand Messaging Control – Ensures visitors see content that reflects your core identity.
- Highlight Timely Campaigns – Perfect for promotions or events that need sustained attention.
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How to Pin a Post on Facebook
Facebook allows pinning posts to the top of Page or group feeds (but not personal timelines).
Pinning on Desktop
- Visit your Facebook Page (admin or editor access required).
- Scroll to the desired post.
- Click the three dots at the top right.
- Select Pin to Top of Page.
- Your post remains pinned until manually unpinned.
Pinning on Mobile
- Open the Facebook app and go to your Page.
- Find the post to pin.
- Tap the ellipsis (···).
- Choose Pin to Top.
- The post now appears above all other feed content.
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How to Pin a Post on Instagram
Instagram supports pinning up to three posts or Reels to the profile grid.
- Go to your profile.
- Open the post or Reel.
- Tap the ellipsis (···) menu.
- Select Pin to Your Profile.
- Repeat for up to three items.
Pinned content will stay at the top rows of your profile grid regardless of posting date.
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How to Pin a Tweet on X (Twitter)
Pinning on X (Twitter) keeps one tweet at the top of your timeline.
- Go to your profile.
- Locate the tweet.
- Click or tap the ellipsis (···).
- Select Pin to your profile.
- Confirm. Pinning another tweet replaces the current one.
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How to Pin a Video or Post on TikTok
TikTok allows up to three pinned videos.
- Open TikTok and view your profile.
- Choose the video to pin.
- Tap the ellipsis (···) at the lower right.
- Select Pin.
- You can pin up to three videos at once.
Pinned TikToks can spotlight your introduction, feature trending challenges, or promote events.
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How to Pin a Post on LinkedIn
LinkedIn offers pinning for company pages and featuring posts on personal profiles.
Personal Profile
Use the Featured section:
- Go to your profile.
- Scroll to Featured.
- Click +.
- Add a post, article, link, or media.
- Rearrange items to control visibility.
Company Page
- Visit your company page as admin.
- Find the update to pin.
- Click the ellipsis (···).
- Select Pin to top.
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Tips for Choosing the Right Post to Pin
Select posts that maximize potential:
- Align with brand goals – Support your marketing objectives.
- Timeliness – Show content relevant to current events or campaigns.
- Engagement potential – Highlight posts that prompt interaction.
- Evergreen value – Tutorials and core resources are long-lasting.
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Best Practices: Update Pinned Posts Regularly
Pinned posts should evolve with your strategy:
- Seasonal promotions
- New product launches
- Company announcements
- Updated visuals
Regular refreshes keep your pin relevant and effective.
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Common Mistakes to Avoid When Pinning
Avoid these pitfalls:
- Outdated content – Remove expired offers promptly.
- Too many pins – Multiple pins can dilute impact.
- Not tracking results – Use analytics to measure success.
- Missed audience connection – Pin content your followers value.
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Creative Ideas for Pinned Content
Consider these options for impactful pins:
- Announcements – Product releases or team news.
- Special offers – Discounts or limited-time deals.
- Evergreen tips – Quick guides or FAQs.
- Welcome message – Video greeting for new followers.
- Event promotion – Highlight webinars or workshops.
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Tracking Results and Evaluating Performance
Monitoring results helps refine your pin strategy.
| Metric | Why It Matters | Tools |
|---|---|---|
| Engagement Rate | Reveals interaction volume for pinned content | Native platform analytics |
| Click-through Rate | Measures traffic to websites or landing pages | UTM tracking + Google Analytics |
| Follower Growth | Shows how pins impact follower increases | Platform insights |
Review weekly or monthly; replace low-performing pins with stronger content.
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Final Thoughts
Mastering how to pin a post across Facebook, Instagram, Twitter, TikTok, and LinkedIn is a quick win for social visibility. By thoughtfully selecting content, updating regularly, and measuring impact, pinned posts can become a central pillar of your online strategy. Start pinning today to keep your most important messages exactly where they belong—front and center—and watch your engagement grow.
