Remove Branded Content Tag on TikTok: Step-by-Step Guide
Learn how to remove or appeal incorrect TikTok branded content tags, adjust captions to avoid auto-tagging, and stay compliant with ad policies.
Understanding TikTok Branded Content
TikTok branded content is any video featuring a product, service, or brand in exchange for payment, gifts, discounts, or other benefits. For compliance with advertising laws, TikTok automatically flags certain posts with a “Branded Content” label, making it clear to viewers that the video is part of a commercial arrangement. Knowing how TikTok branded content works is critical if you want to maintain organic reach while following platform rules.
Examples include:
- A creator being paid to showcase a skincare product.
- A collaboration video where a restaurant provides free meals for promotion.
- Wearing a sponsored clothing line and mentioning it in captions.
Branded content distinguishes advertising from ordinary posts, helping viewers identify when a creator is in a paid partnership.
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How to Check if Your Video Is Tagged as Branded Content
Before you attempt to remove a branded content tag, verify if your video has been marked. TikTok may tag videos via:
- Automatic detection – The algorithm scans captions, hashtags, and visuals.
- Manual disclosure – You add the branded content label yourself during upload.
Once you upload a draft, check for a Branded Content toggle within "More Options" or "Advanced Settings." If turned on, your video will be publicly labeled as branded content.
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TikTok’s Branded Content Policy and Eligibility Rules
TikTok’s Branded Content Policy requires creators to comply with local advertising regulations and platform rules. Paid promotions may include:
- Direct brand payments.
- Free products sent for visibility.
- Sponsored giveaway mentions.
Key Points:
- Post branded content only if your account meets TikTok eligibility.
- Failure to disclose can lead to removals or penalties.
- Organic product reviews without sponsorship don’t require tagging.
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Accessing and Editing Your Video’s Branded Content Label
If your video is in draft or unpublished status:
- Open your draft.
- Tap the "More Options" dropdown before posting.
- Locate the "Branded Content" area.
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Step-by-Step: Removing Branded Content Tag Before Posting
- Open TikTok Drafts
- Navigate to your "Drafts" folder.
- Select Video
- Tap the draft you want to edit.
- Access Advanced Settings
- Tap "More Options" at the bottom of the posting screen.
- Locate Toggle
- Switch off the "Branded Content" option.
- Verify
- Ensure settings stay off before posting.
Menu Path: Drafts -> Select Video -> More Options -> Branded Content Toggle -> OFF---
Requesting Removal for Published Videos
For videos already published and auto-tagged by TikTok:
- Open Video
- Access the post and tap the share icon.
- Report a Problem
- Select “Report” then “Other.”
- Explain
- State clearly that there was no brand deal or sponsorship.
- Evidence
- Share screenshots or proof showing organic status.
TikTok may reconsider and remove the tag after review.
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Common Reasons TikTok Auto-Tags Content
TikTok’s detection system may trigger a branded label due to:
- Keywords in captions like “sponsored,” “ad,” “collab.”
- Visible product placement in video footage.
- Hashtags such as #gifted or #partner.
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Adjusting Captions, Hashtags, and Footage
To lower the chance of incorrect tagging:
- Avoid sponsorship-like terms unless necessary.
- Mention products contextually without promotional tone.
- Use neutral hashtags when not engaged with a brand.
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Staying Compliant with Advertising Rules
Removing an incorrect tag is fine, but hiding a valid sponsorship is against TikTok policy and local laws.
Balanced Approach:
- Always disclose real paid partnerships.
- Appeal misclassifications for genuine organic videos.
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Posting Product Content Organically
You can keep videos organic by:
- Sharing personal reviews without brand contact.
- Using storytelling or entertaining formats.
- Featuring products incidentally, not as focal points.
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Pitfalls of Removing Branded Labels
| Pitfall | Risk |
|---|---|
| Policy Violation | Possible strikes or bans |
| Loss of Trust | Audience may sense hidden promotion |
| Legal Issues | Potential fines for non-disclosure |
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Tips for Informal Brand Collaborations
If you work with brands informally:
- Avoid monetary payments.
- Write “Non-sponsored” in captions.
- Keep documentation showing no paid arrangement.
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Maintaining Organic Reach After Removal
After removing an incorrect branded tag:
- Craft engaging captions to boost interaction.
- Use trending non-commercial hashtags.
- Stick to a consistent posting schedule.
- Reply to comments to build community engagement.
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Summary and Next Steps
Managing TikTok branded content tags properly protects both your reach and credibility. By understanding TikTok’s rules, checking labels before posting, appealing misclassifications, and using best practices for organic posting, you can ensure your videos are accurate and compliant.
Call to Action:
Review your recent videos for incorrect branded tags and make adjustments today to keep your TikTok account authentic, engaging, and within guidelines.
