Searching Reels on Instagram: A Complete Guide
Learn proven strategies for searching Instagram Reels, from using hashtags and keywords to audio-based discovery, trends, and niche engagement.
Searching Reels on Instagram: A Complete Guide
Instagram Reels have quickly become one of the most engaging formats on the app, offering short, dynamic videos that often go viral. Whether you're a casual user or a content creator, searching reels effectively is essential for discovering new trends, getting inspired, and connecting with like-minded creators.
This detailed guide explains the mechanics behind Reel discovery, proven search techniques, and strategic tips to refine your results so you can consistently find the content you love — and the audiences you want to reach.
---
Understanding How Instagram’s Reel Discovery Works
Before diving into strategies, it’s essential to understand how Instagram’s algorithm surfaces Reels.
The Reels algorithm considers multiple factors:
- User activity – What you like, comment on, save, and share.
- Video information – Captions, hashtags, and audio used in Reels.
- Creator profile – How often they post and their engagement rates.
- Device and account settings – Language preference, location, etc.
This algorithm aims to keep users engaged by serving relevant and entertaining short-form videos. Your search results are heavily influenced by your prior interactions and interests.
---
Using the In-App Search Bar with Relevant Hashtags and Keywords
One of the fastest ways to find specific types of Reels is via the Instagram search bar.
Tips for effective searching reels:
- Use niche-specific hashtags – for example, `#travelreels`, `#foodreels`, `#DIYreels`.
- Try descriptive keywords – instead of “dogs,” try “funny dog reels” or “dog training reels.”
- Combine hashtags & keywords – typing them together refines your results.
When you search a hashtag, you can filter results by tapping on the Reels section to only see short-form video content related to your query.
---
Exploring the Reels Tab for Trending Content in Your Niche
Instagram’s dedicated Reels tab shows trending videos based on your activity patterns.
To use it strategically:
- Scroll through and note recurring trends.
- Engage with content in your niche — the algorithm will prioritize similar posts.
- Follow trending hashtags appearing in captions or comments.
The Reels tab is particularly useful for identifying formats and themes gaining traction across your interest areas.
---
Following and Engaging with Creators Producing Reels You Like
Another highly effective method is network-based discovery.
When you find a Reel that resonates with you:
- Tap the creator's username to see more of their content.
- Follow them to ensure future videos appear in your feed.
- Engage genuinely by liking, commenting, or sharing.
By consistently interacting, you cultivate a feed tailored to your preferences and expand your awareness of creators producing relevant Reels.
---
Using Audio Search to Find Reels with Specific Sounds or Songs
Audio is a driving force in Reel trends. Instagram allows audio-based searches:
- Tap on any Reel’s audio label.
- View a page dedicated to that sound with all public Reels using it.
- Save the audio for later use.
Searching by audio is particularly powerful for uncovering trends around a specific song or meme sound.
---
Utilizing Explore Page Trends and Categories for Reel Discovery
The Explore page is a curated feed designed to broaden your engagement.
To maximize it for searching reels:
- Identify trending categories (fashion, sports, food).
- Click into posts to find associated Reels in related hashtags.
- Use saved categories to track niche updates regularly.
Consistent use leads Instagram to highlight more Reel content aligned with your search behavior.
---
Saving and Categorizing Reels for Content Inspiration
Instagram’s Save feature can act as your personal trend library.
Workflow suggestions:
- Save a Reel to a specific collection (e.g., “Editing ideas” or “Food recipes”).
- Create multiple collections dedicated to different niches.
- Review your saved Reels to detect emerging styles or techniques.
Organizing saved content makes it simple to reference when creating your own reels.
---
Experimenting with Different Keywords and Hashtags for Better Results
The Instagram search engine rewards creativity:
- Alternate between broad and niche keywords.
- Pair trending hashtags with evergreen ones.
- Test new keyword combinations weekly.
This ensures you discover hidden gems beyond your usual feed. Because Reel trends can shift in days, updating your search tactics is crucial.
---
Leveraging 3rd-Party Tools to Analyze Reel Trends (Without Violating Terms)
Third-party analytics tools can help track Reel trends while staying compliant with Instagram's guidelines.
Examples of safe tools:
| Tool | Purpose | Key Benefit |
|---|---|---|
| Later | Scheduling & basic analytics | Discover optimal posting times for Reels |
| Hootsuite | Social media management | Track engagement trends across Reels |
| Canva | Content creation assistance | Build trending Reel templates |
| Sprout Social | Advanced analytics | Identify which Reel topics perform best |
Always ensure your chosen tools follow Instagram’s API usage policies.
---
Common Mistakes to Avoid When Searching Reels
Even experienced users make mistakes when trying to discover Reels:
- Ignoring captions – Trending keywords are often hidden in captions.
- Using vague searches – Broader terms yield less relevant results.
- Not engaging – Passive browsing reduces algorithm accuracy.
- Overlooking audio trends – Sounds often drive virality; check them regularly.
- Failing to save content – Inspiration can disappear if not bookmarked.
Pro tip: Set a weekly reminder to refresh searches and explore new niches.
---
Summary and Next Steps
Searching Reels on Instagram is both an art and a science. By combining hashtag and keyword targeting, audio searches, Explore page trends, creator engagement, and organized saving, you’ll consistently uncover high-quality content aligned with your interests.
Keep experimenting with search combinations, engage actively, and revisit saved collections to stay ahead of trends. Start applying these tips today and make Instagram’s algorithm work for you — not against you.
