How to Share a Post on LinkedIn for Maximum Engagement
Learn how to share posts on LinkedIn with commentary, tagging, and hashtags to increase visibility, boost engagement, and grow your network.
How to Share a Post on LinkedIn for Maximum Engagement
Sharing content on LinkedIn is one of the most effective ways to boost your professional visibility, demonstrate thought leadership, and grow your network. Understanding how to share a post on LinkedIn—from the technical steps to the strategic decisions—can make the difference between a post that quietly passes by and one that sparks meaningful engagement. This guide walks you through each step and tactic to maximize the reach and impact of your shared posts.
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Understanding LinkedIn Sharing Options
LinkedIn offers several methods for sharing content, and choosing the right one can affect your results.
| Option | Where it Appears | Purpose |
|---|---|---|
| Share Post | Your feed & followers’ feeds | Add personal commentary and context for your network |
| Repost | Your feed | Quickly reshare without commentary |
| Share to Message | Private messages | Share directly with specific individuals or groups |
Tip: While "Repost" is quick, the "Share Post" option with your added insights often achieves far higher engagement, because it creates a personalized, relevant connection with your audience.
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Why and When to Share a Post
Understanding why you’re sharing is just as important as knowing how to do it effectively.
Common Reasons to Share
- Network engagement: Stay visible and active to strengthen connections.
- Thought leadership: Provide unique insights or commentary on hot topics.
- Industry updates: Inform your audience about relevant developments.
Ideal Timing
- Share when you have strong, authentic input.
- Post during peak engagement hours—typically mid-morning Tuesday to Thursday.
- Share breaking news promptly for maximum relevance.
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Step-by-Step Guide: Sharing a Post from the Desktop Feed
Follow these steps for sharing content on LinkedIn via desktop:
- Locate the post in your feed or on a connection’s profile.
- Click the “Share” icon below the post.
- Choose:
- "Share post"—to add commentary.
- "Repost"—to share as-is.
- In the share dialog:
- Add insights, context, or a question.
- Mention relevant people or companies.
- Include targeted hashtags.
- Select visibility: public or connections only.
- Click “Post”.
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Step-by-Step Guide: Sharing a Post from the Mobile App
The mobile app streamlines sharing while on the move.
- Scroll to find the post.
- Tap the Share arrow.
- Choose:
- "Share with your thoughts"—to add your own text.
- "Repost"—for a quick share.
- Add commentary, tags, and hashtags.
- Tap Post.
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Adding Smart Commentary to Your Shared Post
Skipping commentary is a missed opportunity. Adding your voice:
- Clarifies why the content matters.
- Inspires audience interaction.
- Builds your authority on the subject.
Types of Commentary:
- Insight: “This report aligns with trends I’ve seen in our field.”
- Question: “How have you addressed this challenge in your work?”
- Connection: “Similar to a project our team worked on last year.”
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Tagging People and Companies to Boost Visibility
Tagging has two benefits: it credits contributors and invites interaction from their networks.
- Type `@` + name to tag.
- Tag relevant, connected people or brands only.
- Avoid excessive tagging.
Pro Tip: Tagging the original author encourages acknowledgment and discussion.
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Using Hashtags Effectively in Shared Posts
Hashtags on LinkedIn expand discoverability.
Choosing the Right Hashtags
- Use 3–5 relevant hashtags per post.
- Mix broad (#leadership) with niche (#B2BMarketing) tags.
- Search LinkedIn for trending topics in your industry.
Example:
This new fintech innovation could shift how we approach customer onboarding. #Fintech #CustomerExperience #Innovation---
Timing and Frequency Best Practices
Posting schedule matters for engagement.
Best Timing
- Post mid-week (Tuesday–Thursday).
- Target 9–11 AM in your audience’s time zone.
Ideal Frequency
- Share 2–3 times a week.
- Balance reshared content with your own original posts.
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Engaging with Comments to Extend Post Life
After posting, maintain momentum:
- Reply promptly to comments.
- Encourage dialogue with thoughtful responses.
- Respect diverse opinions to foster constructive discussion.
The LinkedIn algorithm rewards posts with ongoing conversations, extending their feed presence.
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Examples of Impactful Shared Posts
Model your sharing strategy on proven scenarios:
| Scenario | Approach | Result |
|---|---|---|
| Announcing Industry News | Share an article with your industry analysis, tagging key peers. | Builds credibility as an informed insider. |
| Colleague Achievement | Repost with commentary celebrating their success. | Enhances professional relationships and brand culture. |
| Thought Leadership | Share research plus your interpretation of key takeaways. | Establishes authority and promotes discussion. |
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Final Thoughts
Mastering how to share a post on LinkedIn isn’t just about pressing a button—it’s about curating content, contributing valuable commentary, and engaging with your network afterwards. By applying the methods outlined here, you can increase your post’s reach, foster stronger professional connections, and develop your reputation as a trusted voice in your industry.
Take action now: Try sharing your next LinkedIn post with insightful commentary, strategic hashtags, and relevant tags, then engage quickly with the responses to maximize your visibility.
