How to Share Instagram Reels to Facebook Story
Learn how to share Instagram Reels to Facebook Story step-by-step, link accounts, troubleshoot issues, and boost cross-platform engagement.
How to Share Instagram Reels to Facebook Story
Sharing Instagram Reels to your Facebook Story is a powerful content strategy for creators, businesses, and casual users alike. By leveraging Meta’s seamless integration between Instagram and Facebook, you can expand your audience, increase engagement, and streamline your posting process. This guide explains how to share IG Reels to Facebook Story step-by-step, offers troubleshooting tips, and suggests ways to boost performance so your cross-posting delivers maximum impact.
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Ensure Instagram and Facebook Accounts Are Linked via Meta Settings
To share an Instagram Reel directly to a Facebook Story, you must first link your accounts in Meta’s Accounts Center.
Steps to Link Your Accounts:
- Open Instagram and go to Settings.
- Navigate to Account Center or Meta Accounts Center.
- Select Accounts and add your Facebook account.
- Confirm your identity and connection.
Why Linking Matters:
- Enables one-tap cross-posting across platforms.
- Synchronizes posting features for Reels, feed posts, and Stories.
- Centralizes privacy and permission management.
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Update Both Instagram and Facebook Apps
If either app is outdated, you may not see the "Share to Facebook Story" option. Meta often releases important compatibility updates.
Quick Checklist:
- Open the App Store (iOS) or Google Play Store (Android).
- Check for updates for both Instagram and Facebook.
- Install any available updates.
- Restart both apps afterward.
Keeping apps updated helps prevent bugs, supports new features, and improves security.
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Locate the Reel You Want to Share
With accounts linked and apps updated:
- Browse your Instagram feed or profile.
- Tap the Reels icon or open your Reels tab.
- Select the Reel you wish to share.
Pro Tip: Choose a Reel with visual appeal and broad relevance to ensure it resonates with both Facebook and Instagram audiences.
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Tap the Share Icon and Choose Facebook Story
From the Reel screen:
- Tap the paper airplane/share icon.
- Select Add Reel to Your Story or Share to Facebook Story.
- If prompted, pick Facebook as the destination.
This sends the Reel into the Facebook Story composer for editing before posting.
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Adjust Sharing Settings for Cross-Posting
If Facebook Story sharing isn’t available:
Check These Settings:
- Instagram Settings → Privacy → Story → Cross-posting controls.
- Meta Accounts Center → Sharing Across Profiles.
Ensure toggles like “Automatically share Reels to Facebook” are enabled to allow seamless posting.
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Customize Your Story Before Publishing
When your Reel loads into the Facebook Story editor, consider enhancing the post:
- Text: Add captions, calls-to-action, or clarifying labels.
- Stickers: Use emojis, polls, location tags, or questions to boost interaction.
- Music: Select audio available in Facebook’s library for added emotional impact.
- Filters/Effects: Keep branding consistent across platforms.
Customizing your Story can significantly increase viewer engagement.
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Troubleshooting Missing Share Options
If the “Share to Facebook Story” button isn’t visible, common causes and remedies include:
| Issue | Possible Fix |
|---|---|
| Accounts not linked | Link via Meta Accounts Center |
| App versions outdated | Update Instagram and Facebook |
| Privacy settings disabled | Enable cross-posting under Story settings |
| Permissions revoked | Reauthorize Facebook within Instagram settings |
| Feature unavailable regionally | Check Meta rollout announcements |
If issues persist, try logging out and back in, unlinking and re-linking accounts, or contacting Meta support.
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Boost Engagement When Sharing Reels
To maximize reach and interaction:
- Post During Peak Hours – Identify times your audience is most active.
- Mention Cross-Platform Content – Encourage viewers to visit your Instagram profile for related Reels.
- Add Interactive Elements – Polls, quizzes, or calls-to-action increase participation.
- Maintain Brand Consistency – Unified fonts, tone, and visuals help recognition.
- Use Hashtags Strategically – Tag content for discovery, especially if Stories are saved to Highlights.
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Measure Performance With Insights
Both Facebook and Instagram have analytics to track content impact.
Facebook Story Insights:
- Views
- Replies
- Sticker interactions
Instagram Reel Insights:
- Plays
- Likes
- Comments
- Shares
- Reach
Comparing metrics across platforms reveals:
- Top-performing content types.
- Differences in audience response.
- Whether customization improves engagement.
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Best Practices for Cross-Platform Storytelling
Crafting cohesive Stories and Reels strengthens your brand:
- Coordinate Stories to complement Reels instead of posting random content.
- Ensure a smooth narrative flow with engaging hooks and clear value delivery.
- Adapt to audience differences — Facebook users may span broader demographics.
- Archive successful posts for future reuse.
- Review analytics regularly and refine your approach.
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Summary & Next Steps
Mastering how to share IG Reels to Facebook Story is essential for effective cross-platform engagement. By linking accounts, keeping apps updated, customizing your posts, and tracking performance, you can streamline content distribution and amplify your brand’s voice.
Start applying these tips today to enhance visibility, encourage interaction, and grow your audience across Meta's platforms.
