How to Share IG Video on Feed, Stories, and Reels

How to Share IG Video on Feed, Stories, and Reels

Instagram has evolved into a powerhouse platform for diverse video content, and knowing how to share IG video effectively can significantly accelerate your visibility, engagement, and reach. From short Reels to disappearing Stories and main Feed uploads, each format has its own features and best practices. In this guide, you'll learn step‑by‑step methods for sharing your own and others’ videos, optimizing visibility, embedding on external sites, and troubleshooting issues so you can maximize the impact of every post.

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Understanding Instagram Video Types

Before you can share effectively, you need to know the types of videos Instagram supports. Each format serves a different purpose and has distinct technical specs.

Feed Videos

• Appear in the main Instagram grid.
• Typically up to 60 seconds for standard posts.
• Can be square (1:1), portrait (4:5), or landscape (16:9).

Stories

• Disappear after 24 hours unless saved as a Highlight.
• Up to 15 seconds per Story segment.
• Vertical format (9:16) recommended.

Reels

• Designed for short, engaging, vertical videos up to 90 seconds.
• Offers editing tools, audio tracks, and trends for discovery.

IGTV (Legacy)

• Long-form videos (over 1 minute) now integrated into the main feed and profile under the Video tab.
• Maintained for historical uploads but no longer a separate app.

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Check Privacy Settings and Permissions Before Sharing

Before sharing a video, ensure:

• The account owner's privacy settings permit sharing.
• You have the right to use the video content.
• If reposting, credit the creator visibly in the caption or tags.

For private accounts, you cannot share their videos to your public feed or story unless they allow it and you have explicit permission.

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Share Your Own IG Video to Feed

Sharing your own video to the Instagram feed is straightforward:

1. Open Instagram app and tap the "+" icon on the home screen or profile.
2. Select your video from the gallery or record directly.
3. Trim or edit using Instagram's built‑in tools.
4. Add caption, tags, and location.
5. Post to your feed, optionally also sharing to Facebook.

Example:

📍 New York City
🎬 Behind the scenes of our shoot
#HowToShareIGVideo #BehindTheScenes

Pro Tip: Use a compelling cover image to increase clicks from your feed grid.

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Share a Reel to Feed or Stories for Maximum Reach

Reels can be shared in multiple ways:

• When uploading, toggle "Also share to Feed" before posting.
• To share an existing Reel to Stories, tap the paper airplane icon under the Reel and select "Add Post to Your Story".

Reels benefit from Instagram's algorithmic push to the Explore page, making them powerful for discovery and reach.

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Share Someone Else’s Public IG Video

If the account is public, you can:

• Tap the paper airplane icon below a post to send via Direct Message (DM).
• Choose "Add Post to Your Story" to reshare (the creator’s username will display automatically).
• For Reels, the same sharing options apply.

Note: You cannot repost feed videos from private accounts unless you have permission; for personal reference, use screenshots or recordings responsibly.

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Embed IG Video on Websites or Blogs

Embedding lets you showcase Instagram videos outside the app.

Steps:

1. Open video in a desktop browser.
2. Click the three‑dot menu and select "Embed".
3. Copy the HTML code provided.
4. Paste into your website’s HTML editor.

Example of embed code:

Embedding is ideal for content marketing, tutorials, press features, or visual portfolios.

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Download and Repost with Credit

For content beyond Instagram's native share tools, creators sometimes download videos:

• Use only tools or apps that comply with Instagram’s Terms of Service.
• Always get the creator’s permission first.
• Add visible credit text on the video or clearly credit in the caption.

Etiquette tip: Tag the creator in your post to notify them and appreciate their work.

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Optimize for Visibility

Visibility depends on more than just posting—it’s about optimization.

Use Relevant Hashtags

• Mix niche hashtags with broader trending tags to broaden reach.

Add Location Tags

• Improve local discoverability and context.

Post at Strategic Times

• Use Instagram Insights to determine when your audience is most active.

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Troubleshoot Common Issues

When learning how to share IG video, you might encounter:

• Unsupported format — ensure MP4 (H.264 codec) with AAC audio.
• Copyright claim — use licensed music or original audio.
• Upload failure — check internet connection and update the app.
• Missing share option — may occur if the account is private or sharing is disabled.

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Track Engagement After Sharing

After posting, monitor key performance metrics:

• Likes and comments — gauging immediate interaction.
• Shares and saves — indicating content value.
• Views and watch time — measuring video performance.

With Instagram Insights (for business/creator accounts), analyze:

• Reach and impressions.
• Audience demographics.
• Performance by video format.

Example: If Stories have higher completion rates but Reels bring more new followers, adjust your strategy to leverage both strengths.

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Final Thoughts

Mastering the process of how to share IG video is about more than simply tapping “share.” It involves understanding format nuances, respecting content rights, optimizing for visibility, and tracking performance for continual improvement. Whether you're posting original footage, resharing trending clips, or embedding content on a blog, each option offers different ways to engage and grow your audience.

Apply these tips and proven practices to make your Instagram videos a standout part of your social media strategy. Ready to boost your profile? Start experimenting with these sharing methods today to see what resonates most with your followers.