How to Share IG Reels on Facebook Step-by-Step Guide

How to Share IG Reels on Facebook: Step-by-Step Guide

If you’re active on both Instagram and Facebook, cross-platform sharing can increase your content’s reach, boost engagement, and save you time. In this guide, you’ll learn how to share IG Reels on FB effectively through automatic cross-posting or manual sharing. We’ll cover setup, optimization, privacy controls, troubleshooting, and best practices — everything you need to make your Reels perform well on both platforms.

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Understanding Cross-Platform Sharing Between Instagram and Facebook

Since Meta owns both Instagram and Facebook, it’s easier than ever to cross-post Reels seamlessly. Sharing your Instagram Reels to Facebook not only simplifies your workflow but also amplifies your audience.

Key benefits of sharing IG Reels on Facebook:

• Reach Expansion: Your Reel reaches followers on both platforms.
• Consistency: Your brand’s voice remains uniform.
• Efficiency: One creative effort, double the impact.

You can share Reels automatically by linking accounts or manually one Reel at a time.

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Ensure Accounts Are Linked via Meta Accounts Center

Before you can share Reels directly, you’ll need to link your Instagram and Facebook accounts through the Meta Accounts Center.

Step-by-step to link accounts:

1. Open Instagram and go to your Profile.
2. Tap the Menu (☰) in the top-right corner.
3. Select Settings and privacy.
4. Scroll down and tap Accounts Center.
5. Choose Add accounts and follow prompts to link Facebook.

Once linked, you can adjust sharing preferences in the Accounts Center.

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Enable Automatic Reels Sharing in Instagram Settings

Automatic sharing ensures every Reel you post on Instagram also appears on Facebook instantly.

Enable automatic sharing:

1. In Instagram Accounts Center, open Sharing across profiles.
2. Select Instagram → Facebook.
3. Toggle Reels sharing to On.
4. Confirm your default audience settings in Facebook.

Note: Automatic sharing is ideal for creators who want consistent cross-platform updates without extra steps.

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Manually Share a Reel from Instagram to Facebook

If you prefer selective sharing, manual posting gives you more control over captions, hashtags, and timing.

Manual share process:

1. Post a Reel on Instagram or choose one from your profile.
2. Tap the three-dot menu (⋯) on the Reel.
3. Select Share or Share to Facebook.
4. Pick your Facebook audience (Public, Friends, etc.).
5. Edit the caption or add platform-specific hashtags.
6. Tap Post to publish.

> Pro Tip: Use manual sharing to tweak content for Facebook’s audience, which can enhance engagement.

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Adjust Privacy and Audience Settings on Facebook

Once your Reel appears on Facebook, review the privacy settings to control who sees it.

1. Go to the shared Reel in your Facebook profile or page.
2. Click Edit audience (🌐 icon).
3. Choose from:

• Public
• Friends
• Custom lists

1. Save changes.

Strong audience control helps protect personal content or target messaging to your ideal viewers.

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Optimize Captions and Hashtags for Cross-Platform Engagement

Well-crafted captions and strategic hashtags attract the right audience and boost discoverability.

Optimization tips:

• Write concise, catchy captions for Instagram; add more context for Facebook.
• Choose hashtags that perform on both platforms.
• Use CTAs such as “Share this Reel” or “Comment your thoughts” to drive interaction.

Example hashtags:

`#ReelsTips #SocialMediaGuide #CrossPlatformContent #VideoMarketing`

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Use Native Features Compatible with Both Platforms

Some features in Instagram Reels, like certain licensed music or interactive stickers, may not carry over smoothly to Facebook.

Best practices:

• Select music from Instagram’s licensed library that’s supported on Facebook.
• Use interactive stickers wisely; polls and questions may not work on Facebook Reels.
• Avoid effects that could distort formatting after sharing.

Maintaining compatibility ensures your Reel plays correctly across platforms.

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Analyze Performance Metrics in Facebook and Instagram Insights

Tracking how your Reels perform on both platforms helps refine your strategy.

Compare metrics to see which platform drives more engagement and adjust content accordingly.

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Troubleshoot Common IG Reel Sharing Issues

Sometimes sharing fails, and knowing fixes can save time.

Common issues & solutions:

• Disconnected Accounts: Re-link in Accounts Center.
• Privacy Restrictions: Audience settings may hide the Reel; set to Public if needed.
• Unsupported Music: Replace with a Facebook-compatible track.
• App Cache Problems: Log out/in or reinstall apps to refresh the connection.

If issues persist, visit Meta’s help resources.

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Best Practices for Maintaining Brand Consistency

Consistency across Instagram and Facebook reinforces brand identity.

Maintain consistency by:

• Using the same visual style, color scheme, and tone.
• Aligning posting schedules for predictability.
• Syncing core messaging across platforms while tailoring CTAs.
• Engaging with comments and messages promptly in both apps.

A unified brand presence builds trust and recognition.

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Final Thoughts

Mastering how to share IG Reels on FB is a valuable skill for creators and brands. Automatic sharing offers convenience, while manual posting allows customization. By linking accounts, setting audience controls, optimizing captions, and tracking performance, you can maximize reach and impact on both Instagram and Facebook.

Now it’s your turn — apply these steps, monitor results in Insights, and fine-tune your approach to engage audiences across platforms. Start sharing smarter today and watch your cross-platform influence grow.