How to Share Link on Instagram Story Using Link Sticker
Learn how to add clickable links to your Instagram Stories using the Link Sticker, with setup steps, customization ideas, and tips to boost taps.
How to Share Link on Instagram Story Using Link Sticker
Instagram Stories are one of the most engaging tools for connecting with followers in real time. They disappear after 24 hours, encouraging quick interactions and instant responses. Until recently, the “swipe up” option was the main method to drive traffic. Now, it has been replaced with the more versatile Link Sticker, enabling almost all users to add clickable URLs directly in their Stories.
In this guide, you’ll discover how to share link on Instagram Story using the Link Sticker, from eligibility checks to customization tips, analytics tracking, and creative strategies to maximize taps.
---
Understanding Instagram Story Link-Sharing
The Link Sticker is an interactive element you can place anywhere within your Story. Unlike the old swipe-up option, it’s highly customizable—you can edit sticker text, reposition it freely, and design it to match your content’s aesthetic.
Key reasons to use Link Stickers:
- Drive instant traffic to websites, blogs, shops, or event pages.
- Promote limited-time offers directly in Stories.
- Align Story clicks with your broader social media marketing funnel.
---
Check Link Eligibility
Although Instagram rolled this feature out widely, you should verify that you meet the basic requirements.
Requirements
- Account type – While it was previously for verified or 10K+ follower accounts, Link Stickers are now open to most users.
- Follow Community Guidelines – Links can’t lead to prohibited or harmful content.
- App version – Run the latest Instagram update to ensure you see the feature.
---
Switch to Business or Creator Account If Needed
For access to more advanced analytics such as link clicks, switch to a professional profile.
Steps:
- Go to Profile → Menu (☰) → Settings and privacy.
- Select Account type and tools → Switch to professional account.
- Choose Business or Creator and follow prompts.
You won’t lose your posts or followers, and you’ll gain Insights data that’s invaluable for optimization.
---
Keep Instagram Updated
Features like Link Stickers can glitch or be missing entirely if your app is outdated.
- Open your device's App Store (iOS) or Google Play Store (Android).
- Search “Instagram.”
- Tap Update if the option is present.
Updating ensures smooth performance and access to new tools.
---
How to Use the Link Sticker (Step-by-Step)
Follow these steps to add a link to your Instagram Story:
- Create your Story – Swipe right from the home feed to open the Story camera.
- Capture or upload content – Take a photo, record a video, or pick from your gallery.
- Access stickers – Tap the sticker icon (square smiley face) at the top.
- Choose the Link Sticker – Tap “Link” in the sticker menu.
- Enter your URL – Paste or type the web address.
- Customize sticker text (optional) with a short, clear description.
- Position the sticker in an easy-to-tap location.
- Publish – Select Your story or Close friends.
---
Customizing Link Sticker Text
Replacing the raw URL with descriptive, action-driven text improves click rates.
Examples:
- “Read the full blog”
- “Shop the sale now”
- “Reserve your spot”
Pro Tip: Keep it short, persuasive, and relevant to your Story content.
---
Design Tips to Increase Taps
Effective design makes your Link Sticker noticeable and enticing:
- Color contrast – Place stickers over contrasting backgrounds.
- Directional cues – Arrows, GIFs, and hand-click animations draw attention.
- Direct call-to-action (CTA) – Phrases like “Tap here” increase conversions.
---
Keep Story Links Alive With Highlights
Stories vanish after 24 hours unless saved as Highlights.
Steps to save:
- View your active Story.
- Tap Highlight at the bottom.
- Choose an existing Highlight or create one, e.g., “Links” or “Deals.”
Highlights keep your linked content evergreen for new visitors.
---
Track Clicks With Instagram Insights
If you have a Business or Creator account, Insights will show specific data for each Story.
How to view:
- Go to your profile and tap Insights.
- Select the Story in question.
- Review metrics like Link Clicks, Impressions, and Reach.
These stats guide you in refining placement, design, and link relevance.
---
Complement Stories With Link in Bio
Stories create urgency, but your bio link provides a constant point of access:
- Push immediate traffic via Story Link Stickers.
- Offer a persistent link-in-bio for those who miss the Story.
Consider a link hub like Linktree or Beacons for multiple URLs.
---
Common Mistakes to Avoid
- Overcrowded design – Too many elements can hide your Link Sticker.
- No CTA – Viewers need a clear prompt to click.
- Broken links – Test URLs before posting.
- Poor placement – Avoid positioning near UI features like the reply bar.
---
Creative Use Cases for Link Stickers
Expand beyond standard promotions:
- Event signups for webinars or concerts.
- Blog/article updates to drive readers.
- Exclusive coupon codes on private landing pages.
- Portfolio showcases linking to recent work.
- Surveys or polls on external forms.
---
Driving Traffic From Stories Effectively
| Strategy | Description | Benefit |
|---|---|---|
| Tease content in Stories | Share a preview and link to full content | Encourages clicks out of curiosity |
| Offer time-limited promotions | Create urgency with expiring deals | Boosts immediate action |
| Use multi-slide storytelling | Build a narrative before revealing the link | Increases engagement leading up to click |
| Incorporate questions/polls | Engage viewers before prompting link visit | Makes link feel like a continuation |
---
Summary & Next Steps
You now know how to share link on Instagram Story with the Link Sticker. By updating your app, customizing sticker text, leveraging Highlights, and tracking clicks through Insights, you can transform Stories into a consistent traffic source. Avoid common mistakes and experiment with creative uses to boost reach and conversions.
Instagram Stories are more than just quick updates—they’re a powerful marketing channel. Start using clickable Link Stickers today and watch your audience engagement and website traffic grow. Try one of the creative strategies above in your next Story and analyze the results!
