Internet Giant's Laundry Service Turns Luxury Goods into Fakes After Removing the Arc'teryx Logo?
How Should Clothes Really Be Washed?
Source: Vista Hydrogen Business (ID: Qingshangye666)
Image source: Midjourney
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Introduction
Question:
How can a perfectly fine piece of clothing turn into a knock-off after just one trip to the cleaners — without being swapped or replaced?
Answer:
Some laundry shops are literally washing off the original logos and then reprinting fake ones themselves.
Image: Xiaohongshu @他们叫我包老师
This isn’t a one-off — it’s a recurring, viral phenomenon.
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Common “Logo Incidents”
Once these stories hit the internet, countless others surface:
- Nike swoosh washed off, then redrawn.
- T-shirt prints faded and repainted.
- Shoe logos replaced with “fashion.”
Is it a case of laundry shop sleight-of-hand, or art students in disguise? Let’s dive into the cleaning quirks.
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Washing Off Logos — And Creative “Fixes”
Case Study: Arc'teryx → Art'creyx
One netizen sent a military-line Arc'teryx jacket to JD Laundry.
When returned, the logo had transformed to `Art'creyx`. No explanation was given — likely the logo was washed away and a staffer “covered it up”.
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Three Schools of Laundry Repair
1. Tool-based fixing
- Patching up with printing or sewing.
- Entire panels swapped with new materials and colors.
2. Hand-drawing
- Logos repainted for style, not accuracy.
- Single-color = beginner level; gradients need skill.
3. Do-nothing honesty
- Fading stays faded; peeling stays peeled.
- Often creates a vintage, “battle-worn” aesthetic.
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The Laundry Mystery Show: Tales & Trends
One Guangdong customer sent 5,500 RMB sneakers to Fengchao Laundry — the shoes came back:
- Glue gone at the front edge.
- Color-bleed: black star sole turned white.
- Dior heel logo swapped with “fashion.”
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Monetizing Laundry Oddities Online
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Why Logos Fall Off
Expert insight:
Hu Cunkai, Zhejiang Laundry & Dyeing Association — logos are applied via various methods (heat-transfer, embroidery, adhesives). Durability varies.
Common factors:
- Cheap adhesives to cut costs.
- Adhesive calcification over time.
- Water immersion → expansion; drying → contraction.
Logos can come off with normal wear, especially on brands like Lululemon (“The No Face” for The North Face).
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Fabric Matters
Example:
Loewe shirt — cow split suede pocket with heat-pressed logo.
One wash, logo vanished entirely. Leather fabrics absorb water and deform — dry cleaning or spot cleaning is required.
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Laundry Is a Craft
Each garment needs a pre-wash assessment:
- Dry clean or wet wash?
- Fabric type grouping.
- Detergent choice.
Incorrect assessment risks damage. Predicting logo adhesion in advance is impossible.
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Internet Laundry Services: Pros & Cons
Big companies like JD/Fengchao offer:
- Pickup & delivery.
- Cross-city cleaning.
- Affordable packages.
Business Model:
Central-to-Factory (C2F) — scale, batch processing, automation.
Efficiency Example:
- JD Laundry: 2,000 m² factory, ~3,000 garments/day.
- Fengchao: 962,000 orders in first 5 months of 2024.
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Standard vs Premium Wash
JD Laundry Pricing:
- Standard wash: 2 coats for 75 RMB (advised < 2,000 RMB value)
- Premium wash: 169 RMB/down jacket, 195 RMB/coat, 669 RMB/fur.
Difference:
- Standard: large batch, 2 hrs, mix colors.
- Premium: small batch, 6–7 hrs, luxury-grade detergents, senior techs.
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Hotel Self-Service Laundry: The New Luxury
Stats via Ctrip:
- 60% of 3–4 star hotels now offer self-service laundry.
- Some with commercial washers worth tens of thousands RMB.
Benefits:
- Direct use & control.
- Wash + rest in comfort.
Limitations:
- Delicate fabrics still at risk.
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Growing Care Complexity
Challenging fabrics:
- Gore-Tex, waxed cotton, cashmere, alpaca.
- Specialist care needed for each.
Trend: Labels with endless “Do Not” instructions.
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Expert Washing Guidelines
Dry Clean:
- For protein fibers: wool, cashmere, silk, mohair.
- Avoids shrinkage, distortion, fading.
No Dry Clean:
- Nylon jackets, waterproof coatings.
Special Case:
- Mixed materials (cashmere + synthetic leather) → use weak-solvent machine.
Small shops = personalized care yet limited equipment.
Large shops = broader equipment range, complex garment capability.
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Practical Life Guide
“Only buy clothes guaranteed to be machine washable.”
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Consumer Tip
Hu Cunkai’s recommendations:
- Check fabric composition & care methods before buying.
- Choose laundromats with proven operating history.
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Real-World Anecdote
Acai’s experience:
- Ralph Lauren sweater shrank after one wash.
- Oil-waxed jacket became snowy after machine wash.
- Kolon down jacket — too afraid to wash.
Conclusion: expensive clothes become “disposable”; daily wear = white-label basics.
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References
- National Business Daily, 2024.04
- Southern Daily, 2025.03
- E‑Commerce Online, 2022.10
- Station Post, 2024.04
- Tech Planet, 2025.05
- Tech Planet, 2024.11
- Jiaxing Daily, 2021.01
- Poster News, 2024.11
- China Entrepreneur Magazine, 2024.04
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Key Takeaway:
Whether dealing with luxury fabrics or daily wear, success in laundry care is about balancing cost, maintenance effort, and real-world use.
For creators sharing these consumer stories, open-source platforms like AiToEarn官网 enable AI-driven content creation, cross-platform publishing, analytics, and monetization — perfect for turning even laundry mishaps into engaging, profitable stories.
