# What If We Saw Data as a Living Organism?
> **"What if we saw data as a living organism?"**
Li Shuhao is widely regarded as one of the best in China at mastering the global traffic game.
## Terminexus Technologies – Growing Quietly but Powerfully
Founded in 2017, **Terminexus Technologies** has become one of China's most influential overseas marketing service providers.
- **Nearly 100,000** Chinese companies served worldwide
- **$7 billion** in annual ad budgets managed
- Five rounds of funding from top VCs including IDG Capital and GSR Ventures
Li Shuhao began his journey at **UC Browser**. After UC was acquired by Alibaba, he cashed out his stock and left in 2016 to start his own venture. Following several product experiments, he embraced a B2B marketing focus — a turning point inspired by his former leader Yu Yongfu.
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## Part 01 – Yu Yongfu’s Advice Changed My Path
**Waves:** Why did you choose to start a business in 2016?
**Li Shuhao:**
- **Reason 1:** Stock liquidation from UC’s Alibaba acquisition gave me startup capital.
- **Reason 2:** Alibaba’s cross-border focus back then was on imports, helping Chinese consumers buy foreign products — not taking Chinese goods abroad.
He aimed high:
> "If it’s not a hundred-billion-dollar market value company, starting is meaningless."
Yet between 2017–2020, anxiety dominated. The market saw:
1. **High-valuation entrepreneurs** raising funds in Beijing cafés.
2. **Cash-rich traders** in Shenzhen’s Huaqiangbei.
Li tried multiple tools — website builders, trackers — before narrowing focus to marketing.
### The Three B2B Service Archetypes (Yu Yongfu Summary)
1. **Information-gap intermediaries**
2. **Demand-side representatives** (Terminexus chose this) — serve clients first, secure suppliers.
3. **Data insight platforms** — not tied to selling specific media.
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## Part 02 – "Representing the China Team"
From 100 employees, Terminexus now has **1,500 staff** and **80% coverage** among top outbound clients.
### Growth Milestones
1. **Tech breakthrough** between ad placement and user reach.
2. **AI-powered creative production** (e.g., Stable Diffusion) to bridge cultural gaps.
> "Each key AI leap brings a 2–3x efficiency boost."
Li’s patriotic drive:
> "I want Western companies to know Chinese firms are competitive in e-commerce, digital, marketing."
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## Part 03 – AI Agent “Navos” for Decentralized Marketing
**Goal:** An autopilot for outbound marketing.
Features:
- Strategic analysis of markets by country and product.
- High-volume ad content generation and account operations.
- Benchmark datasets from years of data accumulation.
- Billion-ad-per-year feedback loop for optimization.
Client Targets:
- Beginners seeking guidance for TikTok commerce.
- Established brands aiming for competitive benchmarks.
Li envisions **Navos ushering in “Tec-Do 3.0”** — letting AI handle marketing while professionals focus on their specialties.
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## Part 04 – Data Darwinism
Before AI, Terminexus's differentiator was **Business Intelligence (BI)** — structuring scarce overseas data.
Differences from Traditional Marketing:
- **4A agencies:** “God creating man” — big ideas without granular consumer reality.
- **Terminexus:** “Shennong tasting herbs” — test everything the law permits, let data decide.
Li calls their philosophy **“Data Darwinism”**:
> "What survives is what’s good."
### Management by Data
- Every internal evaluation runs on BI.
- Even branding efforts must be data-supported.
- “Data-Driven” calligraphy hangs on his office wall.
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## Biological Analogies in Business Thinking
Li often uses biological metaphors:
- Survival through adaptation is key.
- Those who remain and evolve win over those who simply ‘victoriously’ burst onto the scene.
- Growth hides problems — his “dullness power” approach focuses only on issues directly affecting growth.
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## Biggest Current Anxiety – Talent in a Rapid AI Cycle
Rapid AI innovations and three-to-six-month tech cycles make **selecting the right people** difficult. Still, Li is excited about the *opportunities* rapid change brings.
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## Long-Term Mission
Li’s goal: survive 20 years in business.
> "Chinese civilization lasted 5,000 years. Wheat has ripened 5,000 times. Our cycles are more — that’s already happiness."
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## Recommended Reading
[](https://mp.weixin.qq.com/s?__biz=Mzk0MDMyNDUxOQ==&mid=2247495900&idx=1&sn=1a55b4dfa9a1d9d70244666da3dcb4d1&scene=21#wechat_redirect)
**The Flow of Money, The Rise and Fall of People**
[Read the original](2247495999)
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## AI Platforms as Catalysts
Platforms like **[AiToEarn官网](https://aitoearn.ai/)** mirror Li’s vision:
- AI generation tools
- Cross-platform publishing (Douyin, Kwai, Bilibili, YouTube, X/Twitter, etc.)
- Analytics & AI model rankings
They enable creators and companies to monetize efficiently, aligning with the **adaptability and growth-first mindset** that drives Terminexus.
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