1080 x 1350px Vertical Image Guide for Social Media
Learn how to use the 1080 x 1350px vertical format to create high-quality, engaging social media posts with optimal sizing and platform compatibility.
Mastering 1080 x 1350px for Social Media Success
The 1080 x 1350px image size is a cornerstone of effective vertical content for platforms like Instagram, Facebook, and Pinterest. Using this precise resolution ensures your feed posts stand out, attract attention, and maintain crisp quality without unwanted cropping. In this guide, you'll learn the essentials, platform compatibility, design workflows, and best practices to make the most of the 4:5 aspect ratio.
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Understanding 1080 x 1350px: The Essentials
The dimensions 1080 x 1350px translate to a standard vertical format popular across social media feeds:
- Width: 1080 pixels
- Height: 1350 pixels
- Aspect Ratio: 4:5
This taller-than-wide format maximizes on-screen presence in scrolling feeds, drawing the eye and encouraging user interaction. It's particularly useful for storytelling, product showcases, and attention-grabbing visuals.
Why This Size Matters
Images that are too small can appear blurry when scaled, while oversized or incorrectly proportioned images may be cropped awkwardly. By choosing the 1080 x 1350px format, you maintain professional presentation and visual integrity across devices.
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Platforms That Support Vertical Images
Many top social networks accept tall images, but each platform has nuances that impact formatting.
Popular Platforms
| Platform | Supports 1080x1350px? | Optimal Ratio | Notes |
|---|---|---|---|
| Instagram Feed | Yes | 4:5 | Recommended; taller posts gain more visual prominence. |
| Facebook Feed | Yes (will scale) | 4:5 | Slight cropping possible depending on viewer device. |
| Yes | Varies | Longer pins may perform better; 2:3 or custom vertical also work. | |
| Partial | Varies | Not standard; keep important content away from edges. |
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Calculating the Optimal Aspect Ratio
The 4:5 aspect ratio offers enough height for maximum feed coverage while staying within upload limits.
For a width of 1080 px, calculate height like this:
`Height = Width × (5 ÷ 4)`
Example:
`1080 × (5/4) = 1350`
This guarantees consistent visual proportions and compatibility.
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Setting Custom Canvas Size in Design Tools
To create content at the correct size, configure your projects to these exact dimensions.
Canva
- Open Canva → Create a Design.
- Select Custom Size.
- Width = 1080 px, Height = 1350 px.
- Set unit to px (pixels).
Photoshop
File > New
Width: 1080 px
Height: 1350 px
Resolution: 72 dpi (web) or 300 dpi (print)
Color Mode: RGB
Background: Transparent or White
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Best Practices for Image Quality & Compression
Balancing resolution and load speed is key for online performance.
- Use lossless formats for source files (PNG for graphics, TIFF for photos).
- Export as JPG at ~80% quality for web; PNG if transparency is required.
- Keep file size under 2MB for faster loading.
- Preview on mobile to ensure clarity before posting.
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Designing Engaging 1080 x 1350px Content
The vertical layout encourages unique creative approaches.
- Rule of Thirds: Position the focal point off-center for interest.
- Headline at Top: Draw viewers into the image immediately.
- Strategic CTA: Place prompts mid-image or bottom for conversions.
Example Layout:
- Top: Bold banner or title.
- Middle: Core visual or product highlight.
- Bottom: Logo plus call-to-action.
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Use Cases for 1080 x 1350px
Product Photography
Perfect for highlighting intricate details in fashion, decor, or food.
Inspirational Quotes
Roomy vertical space benefits text layouts and typographic art.
Infographics & Guides
Step-by-step content fits naturally into this taller format.
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Tips for Consistent Branding
Brand recognition grows when visuals are unified:
- Color Palette: Use the same set of colors across posts.
- Logo Placement: Consistent positioning—often bottom right.
- Font Selection: Limit to one or two typefaces.
- Templates: Save reusable designs in 1080 x 1350px for efficiency.
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Common Pitfalls to Avoid
- Pixelation: Start with high-resolution assets; avoid enlarging small images.
- Cropping Errors: Double-check exports match the 4:5 ratio.
- Incorrect DPI: Web images at 72 dpi; print at 300 dpi.
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Checklist Before Publishing
Before going live, review:
- Dimensions: Exactly 1080 x 1350 px.
- File Size: Below 2MB.
- Branding: Include logo and brand colors.
- Readability: Ensure text is legible on small screens.
- Safe Zones: Avoid placing key content near edges.
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Measuring and Optimizing Performance
Analytics guide improvement and inform design choices.
Instagram Insights
- Impressions: Number of views.
- Reach: Unique viewers.
- Saves & Shares: Indicators of deeper engagement.
Facebook Analytics
- Engagement Rate: Reactions, comments, and shares relative to reach.
- CTR: Click-throughs for link-driven posts.
Testing Steps:
- Share content variations within the 1080 x 1350px format.
- Monitor for 7 days.
- See which styles outperform others.
- Refine templates based on data.
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Benefits of Using 1080 x 1350px
Harnessing vertical images in 1080 x 1350px helps you:
- Dominate feed space: More vertical presence on screen.
- Enhance storytelling: Segment visuals for narrative impact.
- Boost engagement: Increase the chance of stopping users mid-scroll.
Consistently applying this size across campaigns results in brand coherence and greater audience interaction.
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Summary: The 1080 x 1350px format is ideal for vertical social media images thanks to its optimal aspect ratio, compatibility with top platforms, and ability to attract attention. By following these design and publishing strategies, you can elevate feed impact, strengthen branding, and drive engagement. Ready to stand out? Start creating your next vertical masterpiece today.
