Meta Request a Review Guide for Accounts and Content
Learn how to use Meta's Request a Review feature to appeal account bans, content removals, ad rejections, and boost your chances of reinstatement.
Meta Request a Review Guide for Accounts and Content
Meta (formerly Facebook) provides the Request a Review feature on Facebook, Instagram, and Ads Manager. This tool allows users to appeal enforcement actions such as disabled accounts, removed posts, rejected ads, or restricted pages. Understanding the review process is essential for safeguarding your online presence and ensuring your content, profile, or campaigns remain active.
In this guide, you’ll learn when and how to use the Meta request a review feature, what evidence will strengthen your case, realistic resolution timelines, and proven tips to increase your chances of success.
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Understanding “Request a Review” on Meta Platforms
When Meta removes content, rejects ads, restricts pages, or disables accounts, they provide an opportunity to appeal through Request a Review. This is the formal way to ask moderators to reconsider an enforcement decision.
You can initiate a review from either your desktop browser or official mobile app. Eligibility includes:
- Facebook personal profiles and business accounts
- Instagram accounts
- Ads Manager campaigns
- Pages and Groups with restrictions
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Common Reasons to Request a Review
Consider requesting a review in these scenarios:
- Disabled Account
- Policy violations, spam reports, or suspicious activity may trigger account suspension.
- Content Removal
- Posts, Photos, Videos, or Stories might be removed for alleged policy breaches or copyright violations.
- Ad Rejection
- Ads Manager may reject your creative or targeting if they believe it conflicts with advertising policies.
- Page Restrictions
- Pages could face temporary posting bans or visibility limits.
| Scenario | Possible Reason | Initial Action |
|---|---|---|
| Disabled Account | Community Standards violation | Check Account Quality and appeal if available |
| Content Removal | Copyright or harmful content | Review notification and request review |
| Ad Rejection | Non-compliant creative or targeting | Open Ad Manager and request policy clarification |
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Checking for Notifications or Emails
Meta usually alerts you through in-app notifications or your registered email when enforcement occurs. These will contain:
- The stated reason for the action
- Links to relevant policies
- A “Request Review” button or link
Always confirm messages are genuine to avoid phishing risks.
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Navigating to Support Inbox or Account Quality
Meta’s Support Inbox and Account Quality pages help manage enforcement notices and appeal submissions.
Support Inbox (Facebook & Instagram):
- Stores official Meta communications
- Links to available review forms
- Tracks appeal statuses
Account Quality (Facebook):
- Shows issues affecting your account or pages
- Includes “Request a Review” actions for specific cases
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Steps to Request a Review via Desktop
Using a PC or Mac:
- Log into Facebook or Instagram via browser.
- Go to Settings & Privacy > Settings.
- Access Support Inbox or Account Quality.
- Select the case for review.
- Click Request Review and follow prompts.
- Upload supporting documentation or explanation.
Example for Facebook Desktop:
Settings & Privacy > Settings > Account Quality > Select Case > Request Review---
Steps to Request a Review via Mobile App
For smartphones:
- Open the Meta app (Facebook or Instagram).
- Tap the Menu icon (three lines).
- Go to Settings & Privacy.
- Select Help & Support > Support Inbox.
- Locate the enforcement notice.
- Tap Request Review and submit your evidence.
Paths may vary based on app version or action type.
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Providing Evidence and Explanation
Compelling evidence increases review success rates. Include:
- Screenshots of disputed content or relevant activity
- Contextual explanations detailing why the action is incorrect
- Official documents for identity verification, if required
- Links to relevant external content
Keep your appeal polite, factual, and organized.
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Timeframes and Possible Outcomes
Review speed varies by platform:
| Platform | Average Timeframe | Possible Outcomes |
|---|---|---|
| 24 hours to 14 days | Approval, Rejection, or Request for More Info | |
| 24 hours to 7 days | Content reinstated, Account restored, Denial | |
| Ads Manager | Few hours to 3 days | Ad approved, Ad stays rejected |
Tip: Reviews may take longer during holidays or periods of high activity.
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Following Up: Checking Status
Once submitted:
- Visit the Support Inbox often for updates.
- Respond quickly to Meta’s follow-up questions.
- Keep correspondence until resolution is complete.
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If Review is Denied or No Response Received
If your appeal is denied or unanswered:
- Submit a secondary appeal if possible
- Contact Meta Business Support (for Ads or Pages)
- Explore the Help Center for other resolution paths
- Consider a legal DMCA counter-notice for copyright disputes
Some decisions are not reversible, so manage expectations.
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Tips for Improving Chances of Positive Review
Boost your success rate by:
- Understanding Policies: Review Community Standards and Advertising Policies thoroughly
- Maintaining Professionalism: Avoid emotional or accusatory language
- Acting Promptly: Appeal soon after the notice
- Submitting Relevant Evidence: Attach items directly tied to your case
- Monitoring Regularly: Check Support Inbox daily
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Summary and Next Steps
The Meta request a review feature is your best option to challenge enforcement actions on Facebook, Instagram, and Ads Manager. By knowing exactly where to find it, following step-by-step instructions, and submitting strong evidence, you maximize the chance of a favorable resolution.
Start by checking your Support Inbox today for any pending notices, and act quickly to protect your content, accounts, and advertising investments.
