Meta Verified Badge Price and Benefits Guide
Learn about Meta Verified badge costs across regions and platforms, plus eligibility, benefits, and tips to maximize value on Facebook and Instagram.

Introduction to Meta Verified on Facebook and Instagram
Meta Verified is a premium subscription service from Meta, designed for creators, influencers, and businesses to elevate their authenticity on Facebook and Instagram. Launched in early 2023, it offers the coveted Meta Verified badge, improved account support, and enhanced security against impersonation. This makes verification more accessible beyond high-profile public figures while promoting trust and transparency in digital interactions. If you're exploring the Meta Verified badge price and its benefits, this guide outlines the key details so you can decide if it's right for you.

In today’s fast-changing social media environment, authenticity is essential. The Meta Verified subscription confirms your identity, increases credibility among audiences, and streamlines your access to customer support — vital advantages in a competitive online space.
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Current Monthly Price by Region (US, UK, India, and More)
The Meta Verified badge price varies depending on your location and whether you subscribe via iOS, Android, or web. Here’s an approximate snapshot of rates in 2024 — check your app for current pricing as these may change.
Region | iOS Price (In-app) | Android Price (In-app) | Web Price |
---|---|---|---|
United States | $14.99 | $11.99 | $11.99 |
United Kingdom | £14.99 | £11.99 | £11.99 |
India | ₹1,499 | ₹1,099 | ₹1,099 |
Australia | AU$14.99 | AU$11.99 | AU$11.99 |
Platform differences: iOS subscribers typically pay more because of Apple’s in‑app purchase fees.
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What’s Included with Meta Verified
A subscription to Meta Verified provides much more than a blue checkmark:
- Verification badge confirming your identity on Facebook and Instagram.
- Proactive account protection to help stop impersonation attempts.
- Priority customer support for faster resolution of issues.
- Exclusive perks such as special sticker packs and possible visibility boosts.
- Continuous monitoring for suspicious activity.

These additions strengthen both credibility and security — crucial for creators and brands that rely on social media for revenue.
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Eligibility Criteria Before Applying
Before subscribing, ensure you meet Meta’s eligibility requirements:
- Age: Must be at least 18 years old.
- Profile photo: Matches Meta’s guidelines.
- Two-factor authentication: Enabled for added security.
- Government-issued photo ID: Must match your profile name and image.
- Community Standards compliance: Account activity must adhere to Meta’s rules.
Applications from accounts not meeting these conditions may be declined.
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How to Purchase Meta Verified Step-by-Step
Buying Meta Verified is simple:
- Open the Instagram or Facebook app, or log in via the web.
- Navigate to Settings → Account → Meta Verified.
- Tap Subscribe and select your payment method.
- Upload your government-issued ID for identity verification.
- Enable 2FA if not active.
- Complete payment via your chosen platform.
- Wait for confirmation — your badge usually appears within a few days.
Tip: Opt for web payment to avoid higher Apple in‑app pricing unless you prefer App Store billing.
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Pricing Differences: iOS vs Android vs Web
Prices vary across platforms due to marketplace fees:
- iOS: Higher costs because of Apple’s ~30% commission.
- Android: Often cheaper depending on regional Google Play policies.
- Web: Direct billing by Meta, avoiding app store surcharges.
For budget-conscious buyers, web or Android subscription methods tend to be more economical.
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Advantages over Traditional Verification
Previously, verification on Facebook and Instagram was free but limited to established public figures, major brands, or celebrities. With Meta Verified:
- Accessible verification path — as long as you pay and meet criteria.
- Quicker support response times for subscribers.
- Added safety features beyond legacy verification.
- Broader availability — now viable for smaller creators and SMBs.
This subscription model democratizes verification, creating more opportunities for emerging talent.
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Possible Drawbacks to Consider
Common criticisms include:
- Ongoing cost — monthly fees may accumulate without a clear return.
- Perceived dilution — the badge may feel less prestigious if widely available.
- No direct algorithmic boost — visibility gains are inconsistent.
- Value concerns — benefits may not justify price for casual users.
Evaluating your goals against these potential downsides can help avoid regret.
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Tips for Maximizing Your Meta Verified ROI
To make the most of your subscription:
- Showcase your badge in collaborations to reassure partners.
- Use priority support for faster resolutions.
- Engage consistently to amplify trust-driven audience interaction.
- Benefiting from impersonation protection — reduce scam risks.
- Align posting strategy with your verified status to build credibility.

A strategic posting plan combined with consistent engagement will reinforce the badge’s benefits.
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Frequently Asked Questions
Q1: Does cancelling remove my badge immediately?
Yes — it will disappear after your current billing cycle ends.
Q2: Are refunds available?
No, partial month refunds typically aren’t offered; check regional policies.
Q3: Does Meta Verified boost reach?
There are no guarantees; the badge can improve trust, leading to organic growth.
Q4: Can I switch from iOS billing to web?
Yes, though you’ll need to cancel and resubscribe via your preferred channel.
Q5: Which account types qualify?
Eligible personal and business accounts that meet all requirements.
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Summary and Recommendation
For creators and influencers, Meta Verified can be a worthwhile investment if brand deals and collaborations are central to your income.
For small businesses, it offers increased credibility with potential new customers.
For casual users, the expense may outweigh the benefits.
The Meta Verified badge price reflects a trade-off between cost and the perks of trust, support access, and proactive protection. If these align with your objectives, and you opt for a cost‑efficient payment route (Web or Android), subscribing could strengthen your personal or brand identity.
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By understanding Meta Verified’s pricing, eligibility, features, and limitations, you can confidently determine if it fits your Facebook and Instagram growth strategy. Ready to build credibility and protect your account? Explore payment options today and secure your Meta Verified badge.