Most Popular Types of Videos on TikTok in 2024

Introduction: The Most Popular Types of Videos on TikTok in 2024

TikTok has quickly positioned itself as one of the most impactful social media platforms globally, attracting over a billion active users and reshaping how people consume short-form content. The most popular types of videos on TikTok in 2024 go beyond simple entertainment — they capture cultural trends, amplify creativity, and leverage the platform’s powerful algorithm to help creators reach viral heights.

With its ever-evolving "For You" page, TikTok rewards content that is both engaging and distinctive. From high-energy dance challenges to micro-learning tutorials, understanding each trending category can help creators grow their audiences faster and more effectively.

Trending Dance Challenges and Why They Dominate

Dance challenges remain a defining part of TikTok’s identity. These videos typically feature viral songs paired with accessible choreography, allowing users to replicate moves or add a personal flair. Their explosive popularity is driven by:

• Easy-to-learn choreography
• Catchy, viral music hooks
• Massive participation rates that fuel virality

From everyday users to celebrities, dance challenges are accessible, fun, and highly shareable — often generating global trends in just days.

Lip-Sync and Music-Based Content Popularity

Lip-sync videos have been a mainstay on TikTok since its inception. They allow creators to perform along to songs, iconic movie lines, or trending audio clips, often adding skits, props, or creative edits to enhance the humor or drama. Factors that keep this genre thriving include:

• A vast, searchable sound library
• Creative freedom in storytelling
• Broad appeal across different age groups

This format serves as a low-barrier entry for new creators looking to join trending conversations.

Comedy Skits and Relatable Short-Form Humor

Humor is universal, and TikTok’s quick-bite format is perfect for comedy skits. These often depict everyday frustrations or over-the-top scenarios that resonate widely. Why they perform well:

• High shareability and replay value
• Relatable content that sparks comments
• Engagement through duets and stitches

Even creators with minimal equipment can find success through originality and wit.

Educational and “EduTok” Niche Growth Trends

The educational content sector, known as EduTok, continues to expand in 2024. The appeal lies in delivering bite-sized knowledge in under a minute, catering to busy users who want to learn on the go.

Popular EduTok categories:

• Language and cultural lessons
• Quick tech tutorials
• Fun science experiments
• Bite-sized financial tips

Strong visuals, captions, and tight editing keep this educational content engaging.

DIY, Crafts, and Life Hack Videos

The DIY and life hack niche draws millions who crave clever solutions and creative inspiration. Whether it’s a quick home fix or an eye-catching art project, this content thrives because:

• It delivers clear, practical value
• The results are satisfying to watch
• It encourages viewers to replicate projects

Brands also use this category to subtly showcase product versatility.

Transformation and Glow-Up Videos (Before & After)

Transformation videos tap into the human love for change and improvement. They can feature beauty makeovers, fitness progress, or home renovations.

Effective glow-up videos often include:

• A clear "before" state
• Dramatic reveals or time-lapses
• An emotional or awe-inspiring payoff

Pairing these transformations with trending sounds boosts their viral potential.

Food Recipes and Cooking Demonstrations

TikTok’s food content scene has exploded, with creators sharing dishes from quick snacks to gourmet meals. The recipe video trend flourishes because it offers:

• Visually mouthwatering shots
• Simple, replicable instructions
• Fun twists such as viral food challenges

High-quality close-ups and dynamic pacing make recipes even more compelling.

Trending Hashtag Challenges and How They Spread

Hashtag challenges are an effective format for both brands and creators, driving huge spikes in activity. Key elements include:

• A catchy theme or task
• A memorable hashtag
• Organic community participation

When prominently featured by TikTok, these challenges quickly snowball into global trends.

Reaction and Duet Videos for Engagement

Reactions and duets help creators engage with existing content while adding their own perspective. Benefits of this format include:

• Collapsing boundaries between communities
• Low lift in content creation
• Opportunities for humor, commentary, and creative remixes

These formats contribute heavily to interactive and collaborative TikTok culture.

Motivational and Personal Story Videos

TikTok is also a place for connection and inspiration. Motivational and storytelling videos often have a powerful emotional impact, encouraging empathy and loyalty among viewers.

Content may include:

• Personal growth journeys
• Uplifting advice
• Narratives of transformative moments

Supportive engagement in the comments often reinforces the creator’s message.

Tips on Leveraging Trends While Staying Original

The temptation to follow every viral trend can be strong, but originality remains the foundation of lasting success. To stand out:

• Add your twist: Bring a unique perspective to established trends.
• Blend formats: Experiment by combining education, humor, or hacks with personal stories.
• Prioritize value: Ensure your audience gains something — whether it’s a laugh, new knowledge, or inspiration.
• Spot trends early: Engage when trends are fresh, but ensure they fit your brand identity.

Conclusion: Choosing the Right Video Type for TikTok Growth

The most popular types of videos on TikTok in 2024 span from coordinated dance routines to deeply personal, motivational stories. The platform’s diversity means there’s room for every niche, style, and personality.

Rather than chasing trends blindly, focus on finding the overlap between what’s trending and what aligns with your strengths. By embracing authenticity, experimenting with different formats, and tapping into TikTok’s collaborative features, you can grow your audience, build a loyal community, and leave a lasting mark in the ever-paced world of short-form content.

Ready to create your next viral TikTok? Start by picking one of these proven formats, add your creative edge, and watch your engagement soar.