New Instagram Dimensions and Sizes Guide for 2024

New Instagram Dimensions and Sizes Guide for 2024

Instagram continues to dominate visual social media in 2024, making it essential for creators, marketers, and brands to use the correct Instagram dimensions for every post type. Uploading images and videos in the right sizes ensures your content appears sharp, unclipped, and visually engaging, which in turn boosts reach and engagement.

This updated guide covers the new Instagram dimensions for all major content formats, along with best practices to optimize your visuals for maximum impact.

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Why Knowing the Latest Instagram Dimensions Is Essential

Instagram regularly updates its supported formats to reflect user behavior and new features. That means the design specs that worked in 2023 may now cause unexpected cropping, black bars, or loss of quality.

For brands, influencers, and casual users alike, correct sizing provides:

• Full use of available screen space for better visual impact.
• Minimal compression artifacts, ensuring crisp images and clean video playback.
• Higher engagement potential, thanks to more professional-looking posts.

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Content Types Affected by 2024 Dimension Updates

Several content formats have updated specifications you should be aware of:

• Feed Photos (Square, Portrait, Landscape)
• Feed Videos
• Instagram Reels
• Instagram Stories
• Profile Pictures
• Carousel Posts
• Instagram Ads (all placements, including Explore and Stories)

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Feed Photo Dimensions and Ratios

Feed photos remain central to Instagram, each orientation serving a strategic purpose.

Square Posts

• Dimension: 1080 × 1080 px
• Aspect Ratio: 1:1
• Good for consistent grids and balanced layouts.

Portrait Posts

• Dimension: 1080 × 1350 px
• Aspect Ratio: 4:5
• Occupies more vertical space, increasing on-screen time when scrolling.

Landscape Posts

• Dimension: 1080 × 566 px
• Aspect Ratio: ~1.91:1
• Works well for panoramic views or cinematic images.

Pro Tip: Always start with at least 1080 px width to avoid Instagram upscaling, which can degrade quality.

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Video Dimensions: Feed, Reels, and IGTV

Correct video sizing maintains quality and prevents awkward cropping.

Feed Videos

• Square: 1080 × 1080 px (1:1)
• Portrait: 1080 × 1350 px (4:5)
• Landscape: 1080 × 608 px (16:9)

Instagram Reels

• Size: 1080 × 1920 px
• Aspect Ratio: 9:16
• Fullscreen vertical experience.

IGTV / Long-form Video

• Vertical: 1080 × 1920 px
• Horizontal: 1920 × 1080 px (with rotation metadata)
• Frame Rate: Up to 60 fps supported
• Bitrate: 5–8 Mbps recommended to avoid compression artifacts.

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Instagram Stories Dimensions and Safe Zones

Stories are among the most viewed formats on Instagram, but they demand careful attention to UI overlays.

• Dimension: 1080 × 1920 px
• Aspect Ratio: 9:16
• Safe Zone: Keep crucial text or graphics within the middle 1080 × 1420 px to avoid covering by profile icons, buttons, or reply fields.

Tip: Leave at least 250 px clear at the top and bottom for maximum legibility.

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Reels Dimensions and Placement Considerations

Reels work best when designed to fill the full phone screen.

• Size: 1080 × 1920 px
• Aspect Ratio: 9:16
• Avoid critical elements in:
• Bottom 200 px (caption overlay)
• Top 150 px (profile icon area)

Optimization Tips:

• Shoot vertical to maintain native quality.
• Hook your audience in the first three seconds.
• Use the Reels editor for safe zone preview.

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Profile Picture Dimensions and Cropping Best Practices

Profile images are often the first point of brand recognition.

• Upload Size: At least 320 × 320 px
• Feed Display: 110 × 110 px circle
• Keep the subject centered with about 15% padding to avoid cutoff.

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Carousel Post Dimensions for Consistency

Carousels benefit from uniform visuals:

• Keep Aspect Ratio Consistent across all slides.
• Sizes:
• Square: 1080 × 1080 px
• Portrait: 1080 × 1350 px
• Landscape: 1080 × 566 px

This ensures a seamless swipe-through experience.

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Instagram Ad Dimensions by Placement

Dimensions vary significantly by ad placement:

Pro Tip: Place logos and CTAs inside safe zones to ensure they aren’t hidden by Instagram’s navigation or action buttons.

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Resizing Images and Videos Without Quality Loss

When updating your creative to match the latest specs:

Best Practices:

• Start with high-resolution originals.
• Lock aspect ratios during resizing.
• Export using:
• JPEG at high quality for images.
• MP4 H.264 for videos.

Tools to Consider:

• Adobe Photoshop / Lightroom for advanced control.
• Canva for fast, template-based resizing.
• Kapwing or InShot for mobile-friendly video editing.

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Future-Proofing Your Instagram Content

Avoid redoing all your content with each update by:

• Storing and archiving master design files.
• Designing in 4K vertical formats where possible.
• Monitoring the Instagram Creators Blog for new specs.
• Testing posts in Draft mode before publishing.

Generous padding around key elements safeguards you against minor changes in Instagram’s display.

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2024 Instagram Dimensions Quick Reference

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Summary and Next Steps

Staying updated with Instagram dimensions in 2024 ensures your visuals always appear polished and optimized, no matter the device or placement. Use this guide as your go-to reference, respect safe zones, and work with high-resolution source files to keep your content looking its best.

Action Step: Bookmark this guide and review it before your next Instagram campaign to guarantee your creative is future-proof and visually impactful.