New Instagram Size 2025: Photo, Story & Reel Dimensions
Learn the updated Instagram 2025 size specs for photos, Stories, Reels, carousels, IGTV, and live streams to optimize quality and engagement.
Introduction to Instagram Size Updates in 2025
Instagram remains one of the most powerful platforms for visual storytelling, and in 2025 it has introduced new Instagram size specifications across photos, Stories, Reels, carousels, IGTV, and live streams. Understanding and applying these updated dimensions is essential for content creators, marketers, and brands aiming to deliver crisp visuals, maintain quality, and enhance engagement.
These changes go beyond aesthetics—they directly influence how your posts are displayed, how they perform in the algorithm, and the level of interaction they generate. Aligning with the new Instagram size 2025 standards will ensure your content is optimized for today’s high-resolution, vertical-first consumption habits.
---
Why Correct Dimensions Matter for Engagement and Quality
Getting dimensions right is not just about avoiding blurry images—size impacts everything from brand perception to discoverability.
- Visual clarity: Proper sizing prevents pixelation and distortion.
- Algorithm favorability: High-quality visuals drive engagement, improving rank in feeds.
- Brand consistency: Uniform sizes protect your visual identity.
- User experience: Well-sized images are easier to view and more professional.
Optimizing your media to the correct specs leads to longer viewing times, more clicks, and a stronger impression among followers.
---
Updated Feed Photo Sizes for 2025
Instagram’s feed photo specs have been refined to match the latest devices and pixel densities. There are three primary orientation options:
Square Photos
- Dimensions: 1080 x 1080 pixels
- Aspect ratio: 1:1
- Best for: Balanced visuals and symmetrical compositions
Portrait Photos
- Dimensions: 1080 x 1350 pixels
- Aspect ratio: 4:5
- Strength: Maximizes vertical space, drawing more attention
Landscape Photos
- Dimensions: 1350 x 1080 pixels
- Aspect ratio: 5:4
- Ideal use: Scenic landscapes or wide product imagery
---
New Story Image and Video Size Specs
Stories continue to dominate for transient, high-engagement content. In 2025, Instagram recommends:
- Images: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Videos: Up to 60 seconds per Story segment
- Safe zone: Vital text/graphics should stay within the central 80% to avoid UI overlays
Tip: Use a safe-zone template to ensure profile icons and swipe actions don’t obstruct key elements.
---
Reel Size Requirements and Aspect Ratio Tips
Reels are Instagram’s organic reach powerhouse.
- Dimensions: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Format: MP4 (H.264 codec)
- Frame rate: 30 FPS minimum
- Max file size: 250 MB
Aspect Ratio Tips
- Fill the vertical frame completely—avoid black borders.
- Keep titles and CTAs centered for optimal viewing on all devices.
---
Carousel Image Sizes for Consistent Visual Presentation
Uniform size within carousels boosts visual flow and engagement.
| Carousel Type | Dimensions (px) | Aspect Ratio |
|---|---|---|
| Square | 1080 x 1080 | 1:1 |
| Portrait | 1080 x 1350 | 4:5 |
| Landscape | 1350 x 1080 | 5:4 |
Stick to one format within a carousel set to avoid inconsistent scrolling experiences.
---
IGTV and Live Stream Dimension Updates
IGTV
- Vertical: 1080 x 1920 pixels, aspect ratio 9:16
- Horizontal: 1920 x 1080 pixels, aspect ratio 16:9
Live Streaming
- Resolution: Minimum 720p, optimal 1080p
- Aspect ratio: 9:16 for mobile users
- Bit rate: 5 Mbps to 8 Mbps for smooth, high-quality streams
---
File Formats, Resolution, and Compression Best Practices
To maintain quality and speed:
Preferred Formats:
- Images: JPEG or PNG
- Videos: MP4 (H.264/HEVC codecs)
Compression Tips:
- Use visual compression tools for controlled file size
- Don’t over-compress—Instagram applies its own optimization
---
Optimizing Sizes for Faster Load Times Without Quality Loss
Load speed affects engagement.
- Export images at exact recommended sizes—avoid oversizing.
- Use 72 DPI for web/screen viewing.
- Slightly lower video bit rate for mobile audiences to reduce buffering.
---
Designing Multi-Platform Assets with 2025 Sizes in Mind
Adaptable assets save time across Instagram, TikTok, and YouTube Shorts.
- Start with the largest vertical format and crop as needed.
- Keep vertical framing for easier cross-platform edits.
- Save design templates for quick adjustment.
---
Tools and Apps to Resize and Crop Content Accurately
Popular choices include:
- Canva: Ready Instagram templates
- Adobe Photoshop/Illustrator: Advanced export controls
- InShot: Mobile-friendly video resizing
- Figma: Cloud-based collaborative design with preset sizing
---
Avoiding Pixelation and Poor Cropping with Safe Zones
To protect visual integrity:
- Create guides marking the central 80% of your frame.
- Keep text/graphics within those boundaries.
- Preview in Instagram before posting to check overlays.
---
Conclusion and Quick Reference Cheat Sheet for 2025 Sizes
Applying the new Instagram size 2025 recommendations improves audience retention, engagement, and professional presentation. Use this quick table to keep specifications handy:
| Content Type | Dimensions | Aspect Ratio |
|---|---|---|
| Feed (Square) | 1080 x 1080 | 1:1 |
| Feed (Portrait) | 1080 x 1350 | 4:5 |
| Feed (Landscape) | 1350 x 1080 | 5:4 |
| Story | 1080 x 1920 | 9:16 |
| Reels | 1080 x 1920 | 9:16 |
| Carousel | Uniform per type | Varies |
| IGTV (Vertical) | 1080 x 1920 | 9:16 |
| IGTV (Horizontal) | 1920 x 1080 | 16:9 |
| Live Stream | 720p-1080p | 9:16 |
By following these specs, your Instagram content will not only look sharp but also perform better, ensuring a competitive edge in the fast-paced 2025 social media landscape. Ready to boost your reach? Update your workflows today and make the most of these size updates.
