Size of Facebook Post: Updated Dimensions and Formats 2024
Learn the updated 2024 Facebook post dimensions and formats, including specs for images, videos, stories, covers, and ads to maximize engagement.
Importance of Correct Facebook Post Dimensions for Engagement
Getting the size of Facebook post right is more than just a technical specification — it directly impacts how your content appears, performs, and connects with your audience. Since Facebook automatically scales and crops posts for different devices, incorrect dimensions can lead to blurry images, awkward cropping, and reduced click-through rates.
When you follow the recommended dimensions, you:
- Maintain image clarity and quality
- Ensure essential content is visible on mobile and desktop
- Improve visual consistency in your brand identity
- Increase viewer retention and engagement rates
This guide covers the updated 2024 Facebook post sizes and formatting best practices for every post type, so your visuals stand out while staying within platform requirements.
---
Current Recommended Dimensions for Feed Image Posts
For standard image posts in Facebook’s feed:
- Recommended dimensions: 1200 x 630 pixels
- Aspect ratio: 1.91:1
- Minimum size: 600 x 315 pixels for faster loading
- File types: JPG or PNG (PNG preferred for text or logos)
- Max file size: 30MB for optimal performance
Facebook scales images automatically, but starting with the right resolution ensures crisp visuals.
Pro Tip: Position essential text or logos in the center to avoid cropping across devices.
---
Optimal Video Post Sizes and Aspect Ratios
Video content consistently drives high engagement on Facebook. The platform supports multiple aspect ratios, and choosing the right one depends on content type and viewer habits.
Supported Facebook Video Ratios
- Landscape: 16:9 — e.g., 1280 x 720 px
- Square: 1:1 — e.g., 1080 x 1080 px
- Vertical: 4:5 — e.g., 1080 x 1350 px or full portrait 9:16 (1080 x 1920 px)
Recommended Video Specs
- Max length: 240 minutes
- Max file size: 4GB
- Formats: MP4 or MOV
- Resolution: Upload in the highest available quality
---
Facebook Story Size Guidelines and Tips
Facebook Stories offer a full-screen, vertical experience that disappears after 24 hours — perfect for behind-the-scenes or timely updates.
Facebook Story Dimensions:
- Size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Safe zone: Keep text/graphics within 1080 x 1420 pixels to prevent cut-off
Tips for Stories:
- Use large, legible fonts
- Add polls, stickers, or interactive elements
- Keep videos to 15 seconds or less for smooth performance
---
Facebook Cover Photo and Profile Picture Sizes
Your cover photo and profile picture shape your page’s first impression and should comply with Facebook’s display parameters.
| Element | Recommended Size | Aspect Ratio | Notes |
|---|---|---|---|
| Cover Photo | 851 x 315 px | ~2.7:1 | Crops differently on mobile — keep important elements centered |
| Profile Picture | 360 x 360 px | 1:1 | Displays as a circle — keep focus centered |
Best Practice: Upload at higher resolution to guarantee clarity on retina displays.
---
Ad Post Size Specifications
Following the correct ad dimensions ensures compliance with Facebook policy and boosts click-through rates.
Single Image Ads
- Size: 1200 x 628 px
- Aspect ratio: 1.91:1
Carousel Ads
- Size: 1080 x 1080 px (per image)
- Aspect ratio: 1:1
- Limit: Up to 10 images or videos
Video Ads
- Landscape: 1200 x 675 px (16:9)
- Square: 1080 x 1080 px (1:1)
- Vertical: 1080 x 1350 px (4:5)
Tip: Limit text overlays; excessive text can reduce ad reach.
---
How to Choose Between Square vs Horizontal Formats
Deciding between square (1:1) and horizontal (16:9) formats hinges on:
- Platform behavior: Square formats occupy more mobile screen real estate.
- Content type: Landscape fits cinematic or wide-angle content; square suits product-centric visuals.
- Audience device data: If most viewers are mobile users, vertical or square often performs better.
---
Best Practices for High-Resolution, Fast-Loading Content
Striking the right quality-speed balance maintains engagement while preventing slow load times.
High-Resolution Tips:
- PNG for graphics with text/logos
- JPG for photographs to reduce file size
- Use compression tools without noticeable quality loss
- Test previews on multiple devices
Loading Speed Tips:
- Keep images under 1MB when possible
- Use Facebook’s image optimization
- Avoid overly long videos unless essential
---
Tools to Resize and Optimize Images for Facebook
You can easily prepare images with these popular tools:
- Canva – Preset Facebook sizes, drag-and-drop editing
- Adobe Express – Social media templates and custom ratios
- Figma – Collaborative asset creation
- TinyPNG / Squoosh – Lossless image compression
- Kapwing – Video resizing and captioning
---
Common Mistakes to Avoid When Designing Facebook Posts
Steer clear of these pitfalls:
- Low-resolution uploads — leads to blurriness post-compression
- Ignoring safe zones — causes text/graphics clipping
- Too much text — reduces organic reach, especially in ads
- Wrong aspect ratios — results in black bars or distortion
- Skipping mobile previews — remember, most users browse on mobile
---
Summary & Next Steps
Understanding and applying the correct size of Facebook post in 2024 is essential for visual clarity, device compatibility, and maximizing engagement. Each format — from feed images and stories to ads, covers, and videos — has specific dimensions to follow. With the right sizes, careful safe zone management, and compression techniques, you’ll present your brand in a polished, professional light.
Start adjusting your Facebook content today using the tools and tips above, and watch your engagement rates grow. Consistency in visuals helps convert casual scrollers into loyal followers.
