Social Media Size Guide for All Platforms 2024

Social Media Size Guide for All Platforms 2024

In today’s fast-paced digital marketing landscape, getting your social media sizes right is critical for brand consistency, audience engagement, and professional presentation. Whether you’re creating images, videos, or ads, the correct dimensions ensure your content looks sharp, avoids awkward cropping, and delivers your message effectively across Facebook, Instagram, TikTok, YouTube, LinkedIn, Pinterest, and Twitter/X. This comprehensive 2024 guide compiles the latest specifications so you can design with confidence and maximize visibility across platforms.

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Facebook Image and Video Sizes (2024)

Meta frequently updates Facebook's dimensions to match evolving interface designs. Here's what you need to know to keep your visuals crisp and aligned.

Profile Picture

• Size: 180 x 180 pixels (desktop displays as 170 x 170)
• Aspect Ratio: 1:1
• Center the subject to avoid cropping in circular display.

Cover Photo

• Size: 820 x 312 pixels (desktop), 640 x 360 pixels (mobile)
• Recommendation: Use 820 x 360 pixels with key content in the safe zone.

Post Images

• Recommended Upload: 1200 x 630 pixels for shared images
• Aspect Ratio: 1.91:1 for horizontal; 4:5 for vertical to maximize mobile feed space.

Stories

• Resolution: 1080 x 1920 pixels
• Aspect Ratio: 9:16
• Avoid placing key details in the top and bottom 250 pixels due to overlay UI.

Ads

• Image Ads: At least 1080 x 1080 pixels, 1:1 ratio
• Video Ads: Minimum width 1200 pixels, up to 240 minutes.

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Instagram Dimensions (2024)

Instagram supports square, vertical, and horizontal posts, offering flexibility for creative visual storytelling.

Profile Picture

• Size: 320 x 320 pixels (displayed as a circle).

Feed Posts

• Square: 1080 x 1080 (1:1)
• Portrait: 1080 x 1350 (4:5) — highest vertical real estate for mobile
• Landscape: 1080 x 566 (1.91:1).

Reels

• Resolution: 1080 x 1920 pixels (9:16)
• Keep text in safe zones to prevent cropping.

Stories

• Same specs as Reels: 1080 x 1920 pixels, 9:16 ratio.

Highlights Cover

• Size: 1080 x 1080 pixels — design at high resolution even though displayed smaller.

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Twitter / X Sizes (2024)

With Twitter/X’s shift towards richer visuals, correct aspect ratios enhance engagement.

Profile Image

• Size: 400 x 400 pixels.

Header Image

• Recommendation: 1500 x 500 pixels.

In-feed Graphics

• Single Image: 1200 x 675 pixels (16:9)
• Multiple Images: Maintain 1:1 or 4:5 ratios.

Ads

• Image Ads: Minimum 600 x 335, recommended 1200 x 1200
• Video Ads: 1:1 or 16:9, up to 2 minutes 20 seconds.

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LinkedIn Dimensions (2024)

As a professional platform, LinkedIn demands precise, polished imagery.

Personal Profile

• Profile Photo: 400 x 400 pixels
• Background Banner: 1584 x 396 pixels.

Company Page

• Logo: 300 x 300 pixels
• Cover Image: 1128 x 191 pixels.

Shared Images & Ads

• Post Image: 1200 x 627 pixels
• Sponsored Content: Same size as post image.

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Pinterest Image Sizes (2024)

Pinterest thrives on tall visuals perfect for mobile screens.

Pins

• Standard Pin: 1000 x 1500 pixels (2:3 ratio)
• Long Pin: Up to 1000 x 2100 pixels for step-by-step content.

Boards

• Board Display Image: 222 x 150 pixels (preview).

Profile Image

• Size: 165 x 165 pixels.

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TikTok Video Specs (2024)

TikTok is built for short, attention-grabbing vertical video.

Video Dimensions

• Resolution: 1080 x 1920 pixels
• Aspect Ratio: 9:16 (vertical).

Duration

• Range: 3 seconds to 10 minutes (engaging clips under 60 seconds perform best).

Thumbnail

• Recommendation: Custom thumbnail — 1080 x 1920 pixels for consistent branding.

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YouTube Channel Art & Video Sizes (2024)

YouTube serves both desktop and mobile viewers — optimizing for both is key.

Channel Art

• Size: 2560 x 1440 pixels
• Safe Area: Central 1546 x 423 pixels for text/logos.

Video Uploads

• Minimum Resolution: HD 1280 x 720
• Recommended: Full HD 1920 x 1080 or higher
• Aspect Ratio: 16:9.

Thumbnails

• Size: 1280 x 720 pixels
• File Size Limit: 2 MB.

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Tools for Sizing: Canva, Adobe, Figma

You don’t need to memorize every dimension — modern design tools help.

• Canva: Platform-specific templates, “Magic Resize” for easy adaptation.
• Adobe Express / Photoshop: Pixel-perfect control, batch exports.
• Figma: Collaborative prototyping and responsive resizing for teams.

These also allow file compression for faster loading without quality loss.

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Mobile vs Desktop Display Considerations

Most users browse social media on mobile, but desktop layouts vary — design with “safe zones” in mind.

Always keep vital elements and branding within the visible mobile/desktop overlap.

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Common Mistakes to Avoid

1. Ignoring Aspect Ratios: Prevents distortion and maintains professionalism.
2. Using Low Resolution: High-DPI screens make blurry images stand out.
3. Cropping Off Details: Avoid losing faces, logos, or text to platform UI.
4. Overloading with Text: Especially problematic for paid ads.
5. Not Updating Specs: Platforms adjust dimensions frequently.

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Conclusion: Keep Your Social Media Assets Updated

Social media platforms continually refresh their layouts and requirements. Staying informed about social media size guidelines should be a regular part of your content strategy. The right dimensions help you present a coherent, professional brand image, improve user engagement, and ensure that your visuals work seamlessly across devices.

Action step: Bookmark this guide and revisit it before every major campaign. If you want to save time, prepare template files in each format so your design team can update content quickly when dimensions change.

Consistent sizing isn’t just pixels — it’s part of your brand identity. Keep them sharp, keep them relevant, and watch your engagement grow.