DENZA N8L

Starting at 299,800 Yuan, Equipped with Easy Three-Way System, Denza N8L Aims for 10,000 Monthly Sales

Honghao Wang

— 5 min read
Starting at 299,800 Yuan, Equipped with Easy Three-Way System, Denza N8L Aims for 10,000 Monthly Sales

DENZA N8L Official Launch — October 28

On the evening of October 28, the DENZA N8L was officially launched.

  • N8L Prestige Edition: ￥299,800 RMB
  • N8L Flagship Edition: ￥329,800 RMB

DENZA has high expectations for this model.

Former DENZA Equation Leopard Direct Sales Division GM Zhao Changjiang stated that the N8L marks DENZA’s entry into a new growth stage — targeting at least 10,000 monthly deliveries, with a broader goal of 20,000–30,000 units per month.

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Why DENZA Needs the N8L to Succeed

DENZA’s monthly sales currently hover around 12,000 units, sustained almost entirely by the D9 MPV. Meanwhile, sister brand Equation Leopard sold 24,000 units in September, overtaking DENZA.

SUV Lineup Challenges

  • 2023 DENZA N8 failed after a poorly executed facelift — discontinued quickly.
  • Flagship N9 has strong specs but modest sales results.

The N8L is positioned as DENZA’s second potential blockbuster, with high hopes riding on its success.

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Hardware: "All-In" Approach

To compete, DENZA has equipped the N8L with full flagship-level specs:

  • N9’s Yi San Fang platform
  • Triple-motor AWD setup
  • Cloud Chariot-A suspension system

This brings top-tier tech into the ￥300k–￥350k SUV segment.

Challenge: Unlike the D9 MPV, the N8L will face entrenched rivals such as Li Auto, AITO, and Lynk & Co — making brand strength critical for success.

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DENZA N8L “Tech Trump Card”

Large six-seat, safety-oriented luxury SUV.

Core tech mirrors the N9, but at a lower price:

Yi San Fang platform includes:

  • 2.0T high-efficiency ICE (thermal efficiency: 44.13%)
  • EHS hybrid drive system
  • Triple motors (1 front, 2 rear) with independent drive/steering for rears

Performance Highlights:

  • 0–100 km/h: 3.9 seconds
  • Top speed: 220 km/h
  • Minimum turning radius: 4.58 m (rear-wheel steering ±10°) — SUV agility comparable to small cars
  • Specialty modes: Compass turn, Crab mode
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iCVC Smart Anti-Motion Sickness System

Debut feature in the N8L: iCVC “Five-Sense Anti-Motion Sickness”.

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Highlights:

  • Developed over 3 years, tested on 1,000+ subjects
  • Integrates Cloud Chariot-A suspension, torque vectoring, and predictive chassis control
  • Actively reduces pitch (accel/brake) and lateral roll (cornering)
  • Keeps cabin stable to align body and visual cues — reducing motion sickness for elderly passengers, children, pets
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Range & Charging Specs

  • Blade Battery (PHEV-specific)
  • CLTC EV range: 230 km
  • Total range: 1300 km
  • Fuel consumption (depleted battery): 6.1L/100km (NEDC)
  • Fast charge: 30% → 80% in 19 minutes

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Chassis & Ride Control

  • Cloud Chariot-A smart air suspension standard
  • Dual-chamber air suspension + CDC adjustable dampers
  • Height adjustment range: ±50 mm
  • Dynamic load control for high-speed stability
  • Road preview capability
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Safety Highlights

  • 2000 MPa hot-formed steel
  • CTB battery–body integration
  • Full aluminum crash beams
  • 9 airbags — includes far-side front and full-length side curtains

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Outer Appeal: Design & Comfort

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Design language:

  • Split headlights with double-wing DRLs
  • Boxy profile, 21-inch wheels
  • Flush door handles, soft-close doors
  • Gesture-based door opening, AR-projection tailgate

Colors:

  • Six body colors (two dual-tone options)
  • Interiors: Cloud Brocade Beige, Jinshan Brown, Platinum Gray
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Cabin tech:

  • Six-screen setup:
  • 50” AR-HUD
  • 13.2” instrument cluster
  • 17.3” center display
  • 13.2” passenger display
  • 17.3” rear entertainment
  • Streaming rearview mirror
  • Audio: 20-speaker Devialet system, Dolby Atmos
  • AI large model integration (DeepSeek)
  • 32MP retractable camera for video calls/monitoring
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“Fridge, TV, Big Sofa” Features

  • Fridge: 11L heated/cooled box
  • TV: 17.3” rear entertainment
  • Big sofa:
  • Six-seat layout
  • Driver: active bolstering + massage/heat/cool
  • Front passenger: zero-gravity seat (same functions)
  • Second-row right seat: massage/heat/cool + dual tray tables
  • Wide (277mm) center aisle to third row
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Third row:

  • Powered fore/aft adjustment (100 mm)
  • Seat heating
  • Practical large-SUV comfort — avoids “small bench” feel

Storage:

  • 49 compartments
  • Trunk: fits 5× 20” carry-ons + 51L underfloor space
  • Luxury extras: 128-color ambient lighting, fragrance system, panoramic sunroof, dual 50W wireless chargers
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Intelligent Driving & Safety Partnerships

Sky Eye B ADAS:

  • 1× LiDAR
  • NVIDIA Orin-X chip
  • City navigation assist, highway NOA
  • Driver fatigue monitoring, emergency protection

Partnership highlight: Goodbaby child safety seat

  • Built-in ventilation
  • Voice-controlled via infotainment — improves child comfort without stopping
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DENZA’s Past Missteps & Current Dilemma

The 2023 N8 Failure

A re-bodied Tang DM-p that damaged DENZA’s premium image — sales in the single digits monthly, <1% contribution in 2024. Quickly discontinued.

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Current Risks with N8L

  • High platform costs — No dual-motor base model, limiting price competitiveness (￥260k–￥280k segment missed).
  • Low perceived value of extreme handling — Consumers care more about luxury intelligence than rare-use features.

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Refinement Concerns

  • Streaming rear-view mirror clarity & FOV not premium level
  • UI design visually similar to sub-￥200k BYD models
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Ecosystem Partnerships

  • COLMO appliances — premium but niche; requires ￥100k–￥200k extra spend for full integration.
  • Insta360 cameras — high-end, limited everyday utility.
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Pricing & Strategic Position

At ￥299,800, N8L packs significant engineering investment and core N9 tech — aiming to repeat the D9’s success in large six-seaters.

Key Question:

If buyers pay for Yi San Fang’s hidden performance edge but still experience unrefined interfaces, visuals, and details — will they commit?

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Final Thoughts

In the evolving automotive market, engineering excellence alone isn’t enough. Success requires aligning tech capabilities with user-perceived value and day-to-day relevance.

Platforms like AiToEarn官网 illustrate how ecosystems can be built for broad, user-centric utility — offering AI-assisted content creation, cross-platform publishing, and monetization.

A similar approach in product design could help DENZA avoid the trap of high-cost features that fail to resonate with the majority.

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