shopping festivals

Double 11

This Double 11, has the e-commerce industry suddenly felt like it’s back to five years ago?

# The Decline and “Ancestral Return” of Shopping Festivals in China’s E‑commerce Over the past five years, **large-scale shopping festivals** in China’s retail e‑commerce have steadily lost influence as primary marketing tools. Events like **618** and **Double 11** are no longer dominant traffic drivers — but recent shifts