BigQuery ML
Using BigQuery ML to Solve Zeotap’s Lookalike Audience Problem
# Building Lookalike Audiences in BigQuery with Jaccard Similarity and AI-Powered Workflows **Editor’s Note:** This post is part of a series showcasing how organizations use **Google Cloud’s** unique data science capabilities compared with other cloud platforms. Google Cloud offers **end-to-end vector embedding generation and search**, customizable with task-optimized models