word-of-mouth
How Can Brands Break Through the Information Overload?
# Word-of-Mouth Marketing in the Digital Age **Insights from _Consumer Behavior: Buying, Having, and Being (14th Edition)_** By Michael R. Solomon & Krystle Antonia Russell **Source:** China Renmin University Press **No. 9251** — **Word count:** 5973 | **Estimated reading time:** 11 minutes --- ## Introduction In today’s marketing landscape, **influencer-driven sales** are no