The Batch: 886 | OpenAI and Meta Diversify Their AI Product Lines

OpenAI & Meta Enter the Social Video Arena
OpenAI and Meta have each launched competing social video platforms — alongside other initiatives aimed at boosting revenue and user engagement.

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Shift from Chatbots to Social Platforms
Previously, both companies focused on standalone chatbots or integrating them into existing products.
Now, they’re rolling out rival social video platforms, plus new monetization features.

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📢 Latest Updates at a Glance
- OpenAI:
- Sora 2 — TikTok‑style app for sharing 10‑second video clips.
- ChatGPT Pulse — Personalized briefs from recent chats and connected apps.
- Instant Checkout — Direct purchases inside ChatGPT conversations.
- Meta:
- Vibes — Social video tool that lets Facebook users remix videos or create from images.
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🎯 How Each Feature Works
Sora 2 (OpenAI)
- Topped the iOS App Store charts last weekend.
- Free tier: generate a limited number of 10‑second 640×480 videos.
- ChatGPT Pro subscribers (US$200/month): unlimited 20‑second 1080p clips.
- Includes avatar creation, sharable for reuse (e.g., Sam Altman’s likeness sparked humorous “GPU at Target” clips).
- Copyright rules tightened after complaints about anime and other characters.
Vibes (Meta)
- Accessible in the free tab of the Meta AI app or via the Vibes website.
- Users can create videos from images or remix hosted videos by changing music or visual style.
- Can post directly to Instagram and Facebook.
ChatGPT Pulse (OpenAI)
- Tracks chats, emails, and calendar events.
- Generates information cards predicting topics of interest.
- Delivers relevant news, reminders, tips, and suggestions.
- Currently exclusive to ChatGPT Pro, with future free version planned.
Instant Checkout (OpenAI)
- Enables direct purchase of Etsy and Shopify products inside ChatGPT.
- Operates via the Agentic Commerce Protocol in partnership with Stripe.
- Commission-based model, similar to Wirecutter, but OpenAI says recommendations aren’t commission‑biased.
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🌐 Bigger Picture: AI Meets Monetized Social Experiences
These launches signal AI companies expanding beyond conversational tools into immersive, revenue‑ready social experiences.
Open‑source platforms like AiToEarn官网 follow a similar trajectory.
They offer tools for:
- AI content generation
- Multi-platform publishing (Douyin, Instagram, YouTube, X, etc.)
- Analytics tracking
- Viewing AI模型排名
Helping creators to maximize reach and monetization of AI‑generated content.
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💰 News Behind the Scenes
- Current model: ChatGPT subscriptions make up ~80% of OpenAI’s revenue.
- User base: 700M weekly active users → Paid subscribers remain a small fraction.
- New streams:
- Personal productivity tools
- Shopping commissions
- Advertising revenue
Usage limits encourage upgrades, but added features diversify income sources.
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🔑 Key Reason for Expansion
Generative AI is widely accessible but still early-stage.
There is vast potential for AI-driven consumer products yet to be invented.
ChatGPT Pulse is a notable innovation:
- Uses agentic capabilities for timely, personalized information.
OpenAI & Meta’s investments in social video give users fresh ways to engage, entertain, and express themselves.
Integrating LLMs with e-commerce may be a natural step as chatbots influence more purchasing decisions.
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🧠 Editorial Insight
> Commercial success of these AI-driven products will influence the future direction of AI R&D.

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📖 Continue Reading
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🚀 Open‑Source Monetization Trend
Platforms like AiToEarn are shaping a global ecosystem for AI content monetization:
- AI-powered content generation
- Seamless cross-platform distribution
- Analytics and model rankings
- Revenue optimization across platforms including Douyin, Kwai, WeChat, Bilibili, Xiaohongshu, Facebook, Instagram, LinkedIn, Threads, YouTube, Pinterest, and X (Twitter).
This model closely parallels ChatGPT’s own expansion — turning AI creativity into sustainable income for individuals and businesses.