The New AITO M7: Everyone Says It’s Pricey, Yet Everyone’s Buying
Wenjie Proves Higher Prices Can Still Drive Strong Sales
The article “Website Crashed! Wenjie New M7 Pre-sale Starts from 288,000 RMB, 100,000 Orders in Just One Hour” collected nearly 200 comments—most expressing skepticism.
Public Reaction
- Many claimed Wenjie had gone crazy:
- > “With pre-sale pricing at 288,000 RMB, who would buy it?”
- Some swore that if the official price didn’t drop at least 50,000 RMB from pre-sale, they would cancel orders.
When officially launched, the price dropped 10,000 RMB from pre-sale—but was still nearly 20,000 RMB higher than the 2024 M7 model.
Reality Check
People complained it was expensive—but still bought it.
- Sales Milestone: In just 36 days after launch, HarmonyOS Intelligent Mobility announced over 20,000 deliveries.
- Production Limitation: Monthly capacity will only reach 20,000–30,000 units from November.
> In today's hyper-competitive car market, raising prices often means market death—yet Wenjie M7 achieved record sales.
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The Most Cost-Effective Wenjie Yet
The price hike is not the full story—the new Wenjie M7’s capabilities justify its pricing.
Key Product Upgrades
Space Experience
- Old Problem: Previous M7 had poor interior space despite over-five-meter length—third row nearly unusable.
- New Solution:
- Wheelbase extended from 2,820 mm → 3,030 mm (+21 cm)
- Third-row legroom in six-seat version increased to 810 mm (comfortable for adults on short trips).
- Visitors remark: “Feels like the Wenjie M9.”
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Exterior Design
Shift towards premium Wenjie M8 styling:
- Closed-off grille, lower air intake
- “Paddle” headlights
- Rounded body lines, semi-hidden door handles, roof racks, LiDAR
- Updated through-type tail lights for stronger visual presence
▲ 2024 Wenjie M7
▲ 2026 Wenjie M7
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New Colors
- Coral Red
- Island Blue
- Warm Cloud White
▲ Wenjie M7 Island Blue
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Interior Upgrades
- Larger central screen, slimmer bezels
- 17.3-inch rear entertainment screen added
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Mechanical & Tech Enhancements
- Suspension: MacPherson → Double-wishbone independent suspension
- Platform: Huawei “full-power” Tuling ADS fusion sensing + DATS dynamic torque control
- Driving: Stable at high speed, better road shock absorption
- Smart Driving: ADS 4 + debut in-cabin laser vision Limera
Safety
- Submarine-grade hot-formed steel (up to 2000 MPa)
- Aluminum alloy impact beams
- Ten-grid side reinforcement bar
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Value-for-Money Advantage
> Within 300,000 RMB, M7 delivers a core experience similar to the 400,000 RMB M8 or 500,000 RMB M9, lacking only a few luxury extras.
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Selling to “Non-EV” Buyers
AITO targets customers reluctant to adopt pure EVs.
Market Stats
- Penetration rate up from 18% (2023) → 47% (2025 projected) in 300K RMB segment
- Household SUVs: nearly 50% of market
J.D. Power:
- 60–70% new AITO owners replaced/added gasoline cars.
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Brand Power Matters
- Before NEVs: BMW, Benz, Audi, Toyota, VW dominated
- Now: Tesla, AITO, Li Auto, Xiaomi have replaced them
- Tesla: Tech-focused EV buyers
- Xiaomi: Design/emotional buyers
- AITO: Buyers hesitant about pure EV
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AITO Wasn’t Always Ahead
AITO entered Li Auto’s niche later—but learned fast.
▲ Li Auto L9
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From Challenger to Leader
- 2022: Li Auto expanded from single-product Li ONE → L7, L8, L9
- First-gen M7, powered by Huawei marketing & HarmonyOS, set records (>10K monthly deliveries)
▲ First-generation AITO M7
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Lessons Learned
- Crash test incident with only “Good” rating hurt reputation
- Huawei pivoted fast—invested 500M RMB, six months:
- HarmonyOS cockpit → 2.0
- Assisted driving → ADS 2.0 nationwide coverage
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The 3-Tier Strategy
- M7 (300K) → M8 (400K) → M9 (500K)
- Products feed each other traffic rather than cannibalize
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Parallel in Content Creation
Like Wenjie’s product evolution, creators can leverage powerful platforms to extend reach.
AiToEarn官网 offers:
- AI content generation
- Cross-platform publishing (Douyin, Kwai, WeChat, Bilibili, Xiaohongshu, FB, IG, LinkedIn, Threads, YouTube, Pinterest, X)
- Analytics & model ranking
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Why Wenjie M7 Achieves “Volume-Price Takeoff”
- Significant product overhaul—name is the only thing carried over from prior gen
- Market fit—not chasing lowest price, but exceeding expectations
- Brand mastery—Huawei knows premium pricing and attracting non-price-sensitive buyers
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In conclusion: The new Wenjie M7 shows that continuous, expectation-surpassing evolution wins—whether in cars or content creation. Both require premium quality, decisive upgrades, and leveraging strong brand ecosystems.
