15 Things to Put in Your IG Bio for More Followers
Discover 15 proven tips to optimize your Instagram bio with keywords, CTAs, and design elements to attract more followers and boost visibility.
15 Things to Put in Your IG Bio for More Followers
Your Instagram bio is one of the most valuable pieces of digital real estate you have. In just 150 characters, it can determine whether a visitor becomes a follower. To make the most of it, you should carefully choose the right words, visuals, and structure. This guide covers 15 things to put in your IG bio that can help you attract more followers, increase discoverability, and create a memorable first impression.
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1. Start with a Clear Value Statement
Your value statement should instantly tell visitors why they should follow you. Think of it as your elevator pitch in one short, impactful sentence.
Examples:
- Helping small business owners grow using Instagram Reels
- Daily vegan recipes for busy moms
A strong value statement sets expectations and positions you as someone worth following.
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2. Add a Niche-Specific Keyword for Discoverability
Instagram search factors in keywords from your bio. Including a niche keyword can make your profile easier to find.
Examples:
- Travel Blogger
- Fitness Coach
- Digital Illustrator
Pro Tip:
Place your keyword early in your bio or even in your profile name for better Instagram SEO.
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3. Include Your Current Role, Title, or Expertise
Listing a role or area of expertise, like Podcast Host, UI Designer, or Fashion Stylist, builds trust and communicates professional relevance immediately.
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4. Use a Short Personal Tagline or Mission Statement
A tagline injects personality and sets the tone for your content.
Examples:
- "Coffee lover on a mission to inspire creatives"
- "Turning code into human-friendly solutions"
Keep it consistent with your brand voice in captions and stories.
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5. Incorporate an Emoji or Two for Visual Appeal
Emojis are a quick way to draw the eye and break up text.
Example styles:
- 🚀 "Helping startups scale"
- 🌱 "Sustainable living advocate"
Guidelines:
- Use sparingly and with intent
- Match your tone and niche
- Avoid overcrowding with irrelevant emojis
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6. Insert a Strong Call-to-Action (CTA)
Guide your visitors on what to do next—whether it’s engaging, clicking, or shopping.
Examples:
- DM me for collaborations
- Tap the link for free tips
- Shop latest designs below
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7. Place Your Branded Hashtag for Community Building
A branded hashtag invites your followers to share and engage with your brand more actively.
Example: #GlowWithUs for a fitness brand named Glow Fitness.
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8. Highlight Notable Achievements or Media Features
Social proof boosts credibility. Mention awards, high-profile features, or major milestones.
Examples:
- Featured in Forbes
- 10K+ happy clients
- Award-winning designer
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9. Use Line Breaks for Easy Readability
Break up your text for effortless scanning. Symbols and emojis can also act as visual markers.
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10. Add a Clickable Link
Use this valuable slot to direct followers to your website, campaign, or latest content.
Examples:
- Main website
- Landing page
- Link aggregator
Pro Tip: Update regularly to match your latest content or promo.
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11. Include Location if Relevant to Your Brand
Great for local connection and collaboration.
Example:
📍 New York City-based Photographer
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12. Mention Hobbies or Passions to Humanize Your Profile
Show the personal side of your brand.
Examples:
- 📚 Always reading 3 books at once
- 🎸 Guitarist on weekends
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13. Use Action Verbs to Encourage Interaction
Words like discover, join, explore, and try create momentum.
Example:
Discover vegan recipes 🌱 | Join 20K foodies | Tap for today’s tip
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14. Test and Update Your Bio Regularly
Your bio should evolve with trends, campaigns, and your brand journey.
Reasons to update:
- Reflect new offers or news
- Swap in trending hashtags
- Try new CTAs
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15. Avoid Clutter and Keep It Concise
Being clear and succinct helps keep attention on your core message.
Example:
Helping gym owners grow 🚀 | DM for tips | 📍 LA
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Putting It All Together: An IG Bio Formula
Format:
[Emoji] + [Value Statement with Keyword]
[Role/Title] | [Branded Hashtag]
[CTA] | [Link]
Example:
🚀 Helping startups launch & scale
Founder @GrowthFuel | #GrowWithFuel
DM for collab | growthfuel.io---
Quick Reference: 15 Elements Table
| # | Element | Purpose | Example |
|---|---|---|---|
| 1 | Value Statement | Communicates your main offer | Helping artists sell online |
| 2 | Niche Keyword | Improves discoverability | Fitness Coach |
| 3 | Role/Title | Builds credibility | UI Designer |
| 4 | Tagline | Adds personality | Designs with a human touch |
| 5 | Emojis | Visual appeal | 🎯 🚀 |
| 6 | CTA | Increase engagement | DM for tips |
| 7 | Branded Hashtag | Community building | #GrowWithFuel |
| 8 | Achievements | Social proof | Featured in Vogue |
| 9 | Line Breaks | Readability | Bracketed layout |
| 10 | Clickable Link | Drive traffic | yourwebsite.com |
| 11 | Location | Geo-relevance | 📍 NYC |
| 12 | Hobbies | Human touch | 📚 Bookworm |
| 13 | Action Verbs | Encourage activity | Join, Discover |
| 14 | Regular Updates | Stay relevant | Quarterly edit |
| 15 | Conciseness | Easy reading | <150 chars |
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Final Thoughts
Your IG bio is your brand’s storefront—make it irresistible. By experimenting with these 15 things to put in your IG bio, you can improve visibility, credibility, and follower growth. Start by updating one element each week, track engagement, and refine your approach.
Call to Action:
Ready to level up your Instagram? Apply these tips today and watch your profile become a magnet for your ideal audience.
