Twitter Image and Video Sizes Guide 2024
Learn the optimal Twitter image and video dimensions for 2024, including specs for profiles, headers, in-feed posts, GIFs, and ads.
Twitter Image and Video Sizes Guide 2024
In today’s fast-scrolling social media landscape, Twitter image and video sizes play a crucial role in ensuring your posts look sharp, professional, and engaging. Whether you’re a brand aiming for maximum click-through rates or a casual user wanting to avoid awkward cropping, using the correct dimensions across Twitter (also known as X) guarantees clarity and consistency on every device. This comprehensive guide covers the best practices, specifications, and optimization tips for all Twitter visuals in 2024.
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Why Correct Twitter Sizes Matter for Engagement
Every pixel counts when grabbing attention in a crowded feed. The right dimensions provide:
- Clarity: Prevents pixelation or stretched visuals.
- Consistency: Maintains brand integrity on all devices.
- Improved CTR: Quality visuals encourage clicks, likes, and retweets.
- Algorithmic Preference: Well-formatted media may gain better placement in feeds.
From profile images to promoted videos, adhering to Twitter’s guidelines keeps your visuals looking their best and future-proofs them against layout changes.
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Twitter Profile Picture Size & Format
Your profile image is the first impression visitors have of your account.
- Recommended size: 400×400 pixels
- File formats: PNG or JPG
- Maximum file size: 2MB
Pro Tips:
- Use a square aspect ratio and center your subject or logo.
- Opt for transparent PNGs for irregular-shaped logos to avoid a white background box.
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Twitter Header (Banner) Size & Best Design Tips
The header, or banner, spans the full width at the top of your profile.
Recommended dimensions:
- Size: 1500×500 pixels
- Formats: JPG, PNG
- Max file size: 5MB
Design Tips:
- Center text and focal elements; edges may crop differently on devices.
- Use strong contrast between text and background.
- Check layout on both desktop and mobile before finalizing.
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In-Feed Image Sizes
Images posted directly in tweets require precise sizing to display optimally.
| Type | Recommended Size | Aspect Ratio | Max File Size |
|---|---|---|---|
| Single Image | 1200×675 px | 16:9 | 5MB (PNG/JPG) |
| Two Images | Each: 1200×675 px | 2:1 split view | 5MB each |
| Three Images | One large left: 1200×675 px; Two small right: 600×600 px | Varies | 5MB each |
| Four Images | 1200×600 px each | Grid layout | 5MB each |
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Twitter Card Image Dimensions
Twitter cards embed links with text and visuals, boosting engagement.
- Summary Card: 120×120 px thumbnail + text content.
- Summary Card with Large Image: Minimum 280×150 px; ideally 1200×628 px for clarity.
Maintaining the correct aspect ratio ensures no unwanted cropping or distortion.
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GIF and Video Size Specs
Dynamic media increases interaction and storytelling power.
GIFs:
- Max size: 15MB on web, 5MB on mobile
- Recommended dimensions: up to 1280×1080 px
- Supports looping animations
Videos:
- Minimum resolution: 320×320 px
- Maximum resolution: 1920×1200 px (landscape), 1200×1920 px (portrait)
- Aspect ratios: 1:2.39–2.39:1
- Max length: 2 minutes 20 seconds
- Max file size: 512MB
- Formats: MP4 (web), MOV (mobile)
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Twitter Ads Image & Video Dimensions
Promoted posts require precise specs to maintain brand safety and visibility.
Images:
- Landscape ad: 1200×628 px (16:9)
- Square ad: 1080×1080 px (1:1)
Videos:
- Landscape: 1280×720 px
- Square: Minimum 600×600 px
- Keep essential text and graphics within safe zones to avoid cropping during previews.
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Tips for Compressing & Optimizing Files
Large files not only slow down uploads but can also discourage engagement. Optimize by:
- Using image compression tools like TinyPNG or Squoosh for PNG/JPG.
- Applying efficient video encoding with H.264 codec for a quality-size balance.
- Avoiding excessive compression which harms clarity.
Example Bash workflow:
## Compress video with ffmpeg
ffmpeg -i input.mp4 -vcodec libx264 -crf 23 -preset fast output.mp4---
Responsive Design Considerations
Twitter’s display adapts between mobile and desktop. Design with:
- Mobile-friendly layouts: anticipate narrow view and possible top/bottom cropping.
- Desktop previews: allow for wider banners and expanded feed images.
- Testing drafts across multiple devices to safeguard visibility of key elements.
- Clear safe zones for crucial content.
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Examples of Good Twitter Visuals
Quality Twitter visuals generally:
- Match recommended aspect ratios.
- Use high contrast with legible text.
- Highlight a focal point tied to brand identity.
Examples:
- Centered transparent logo for profile photo.
- Banner with middle-aligned tagline.
- Single in-feed image at 16:9 showcasing key product features.
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Common Mistakes & Troubleshooting Quality
Avoid:
- Low-resolution uploads causing pixelation.
- Ignored aspect ratios leading to cropped text or graphics.
- Overly large files that fail to upload.
Troubleshooting steps:
- Verify original resolution before posting.
- Re-export content at specified dimensions.
- Use preview mode to check before publishing live.
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Downloadable Twitter Size Cheat Sheet (PDF)
Download our Twitter Sizes Cheat Sheet PDF for fast reference. It includes:
- All recommended dimensions for images, GIFs, and videos
- Cropping-safe zone diagrams
- Advertising-specific specifications
This quick-access document helps ensure flawless posts throughout 2024.
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Summary
By following this Twitter image and video sizes guide 2024, you maintain full control over your brand’s appearance, ensure content is device-ready, and capture audience attention effectively. Correct dimensions lead to better engagement, cleaner feeds, and a more professional profile.
Ready to elevate your Twitter visuals? Implement these specs today and watch your likes, retweets, and clicks grow.
